A crisis situation that has been more commonly occurred in the industry of conveniencegoods lately is the product related crises which thereby has become a challenge for everymarketer to handle. As the negative publicity tend to enlarge the crisis and spread to thecategory as a whole, it's not only important to have a crisis management to handle crisesconcerning the company itself. But also to be ready to make the best out of the situationwhere the company is threatened to get infected by the negative effects caused by acompetitor.When companies get the chance to make a response on the negative publicity on theircompetitor, as well as the category, through media, the question is - shall they act And howshall they act Which response is the most effective to send out to get out of involvement, notget infected by negative spill over's or even - to make the valenced comparison a way togenerate positive effects and gain market share The purpose of this paper is thereby to find the optimal strategy for an organization in theindustry to handle their competitor's crises through a pronouncement in media. Anotherpurpose to address is whether the brand strength is moderating the effects from the differenttypes of responses tested in this study. This purpose aims to find guidelines depending onthese moderating effects.The paper commodiously, strongly supports that there are beneficial effects to be generatedfrom making a response in either positive or negative direction in oppose of actively choosingnot to make a pronouncement at all.

The aim of this master?s thesis is to study librarians? views on children and young people as Internet users in Swedish libraries. It examines what types of problems and possibilities the librarians see with children?s and young people?s use of the Internet, how these problems might be solved, and what they think about regulations and filters. Qualitative interviews were conducted with nine librarians, and their statements were analysed with David Buckingham?s After the death of childhood as a theoretical foundation.

Urban trees contribute significantly to our society. By providing ecosystem services and a habitat that other urban species and ecosystems depend on, both biodiversity and the people in the city benefit. Some characteristics that the trees possess include functioning as biological filters for the atmosphere and water, as well as positively impacting people's mental health. However, urban trees are challenged by stressors such as pollution and a drier environment, making them particularly sensitive to climate change. The goal of this study was to estimate the expected magnitude of climate change in Gothenburg and compare it with the current urban species' natural climate boundaries to understand the extent of the climate threat and which species appear to be most at risk.

The economic prerequisite to many farmers in Sweden after the EU membership and the new agriculture policy has generated large demands on the farm management. Until year 2004 you got a grant based on what you had produced and not on consumer demand. In 2005 a new economic aid (Mid Term Revue) was introduced and the conditions has changed again. Due to this I have chosen to do a cost-benefit analysis on a case, to investigate if the present production is sustainable in the future. My conclusion is that the profitability is acceptable even if the farm has a high debt. But to make the production more profitable the products produced should be refined as much as possible at the farm, to get maximum economic return.

Vindkraftverk ansluts idag i snabb takt till elnät runt om i världen. Elnäten är ofta inte tillräckligt dimensionerade på platser där vindkraftutbyggnad är lämplig vilket leder till ett behov av nätförstärkning. Förstärkning sker konventionellt genom att övergå till en högre spänning, något som kan vara förenat med stora kostnader och ledtider. Bland annat därför har en filosofi med beteckningen smarta elnät uppstått, som handlar om hur elnätsystemet ska se ut när det är mer anpassat till de nya energikällornas karaktär och samtidigt medför ett mer effektivt totalutnyttjande. För vindkraftverk kan det då handla om att i högre grad än idag reglera produktionen och understödja nätet, t.ex.

Yesterdays common fertilizing strategy was to apply phosphor (P) and potassium (K) in thefall a few times in the crop rotation. In the spring only nitrogen (N) was applied. Recent trialsand studies has shown that this strategy, N+P/PK, is ineffective compared with the systemwhere NPK is spread every year in the spring. The strategy with annual NPK-fertilizer in thespring has proven to be better for the crop, the environment and the farmers economy.In the NPK-system the crop responds with higher yields and better quality, especially in thespring cereals. This is mainly because of an interaction between the different nutrients in thefertilizer.

The purpose of this Masters thesis is to investigate the role of link collections in Swedish public libraries mediation of Internet resources. The study is focusing on the effects on the contents and the structure in the link collections when the target group is immigrant users. This is done through literature studies completed with an examination of two link collections containing multi-cultural and multi-lingual material and qualitative interviews with the two librarians who are in charge of the collections. The major questions raised in this study are: What function do the link collections have for the public libraries? What is the difference in working with traditional, printed material compared to the work with Internet resources? And how are the selection of Internet resources and the structure of the link collections affected when the collection is intended for immigrant users? The main results are that link collections in public libraries can give a concrete form to political guidelines.

This study was performed in an afforestation experiment established 1982 on an abandoned peat harvesting area, Flakmossen, in the province of Värmland, SW Sweden. The experimen-tal design include planting with Scots pine (Pinus sylvestris), in combination with various drainage intensities (20, 30, and 40 m between ditches), and fertilizer doses 0, 100, and 200 g PK per seedling applied at the date of planting. The aim of this study was to achieve more knowledge about the conditions on afforestation of peat harvesting areas, especially regarding drainage intensity and fertilization requirements, by means of determining the stand growth and yield in the Flakmossen trial. The forest growth did not differ significantly between the drainage intensities tested when the same amount of phosphor and potassium fertilizer was added. Thus, shorter distances between ditches than 40 m can not be recommended. When no fertilization was carried out seedling survival was very low, and the growth of sur-vived seedlings was poor. The largest diameter and height growth were observed in the areas where the highest dose of phosphorus and potassium (200g/seedling) was given.

With background in the rapidly growing need to find solutions for sustainable energy production and the increasing interest for wind power, this report was written. With take-off point from the wind power plant Big Glenn, which has been built in the harbour of Gothenburg, a model of the adjacent power grid has been created in Simulink/SimPowerSystems. Parameters for the power grid and its components has been provided by Göteborg Energi Nät, that has also been the supplier of measurement data of produced power, the power need from loads in the vicinity, voltage levels, current values and also the variation of power factor at the wind power plant.The SimPowerSystems model has been used to perform simulations of power flow in the grid. These simulated values have then been compared to the measured values to verify the functionality of the model. Further, the model has been used to perform simulations of a grid fault, which causes a voltage drop.

Denna rapport innehåller en utredning av effektflöden på Uddevalla Energi Elnät AB:s mottagningsstationer och optimering av driftläggning för dess effektkondensatorbatterier och transformatorer.Uddevalla Energi Elnät AB har sedan 30 år haft effektkondensatorbatterier inkopplade nästan hela året och dessa behöver av åldersskäl snart bytas ut. Uddevalla Energi Elnät AB har därför behov av nya rutiner för driftläggning av effektkondensatorbatterier efter det att Svenska Kraftnät och Vattenfall AB har infört nya regler för de reaktiva effektflödena i elnätet.I utredningen om effektkondensatorbatterier har det gjorts en investeringskalkyl med tre alternativ för inköp. Alternativ 1 med central faskompensering på mottagningsstation, alternativ 2 med faskompensering på mottagningsstation kompletterat med faskompensering på abonnentstationer och alternativ 3 med lokal faskompensering på abonnentstationer.  Det framkom i utredningen att alternativ 2: Central faskompensering kompletterat med faskompensering på abonnentstationer är mest lämplig att genomföra.  Det har tidigare konstaterats att det under delar av året har varit låg belastning på några av mottagningsstationernas transformatorer. Det har aldrig utretts om det är lönsamt att stänga av den ena transformatorn under hela eller delar av året.I utredningen om driftläggning av transformatorerna på mottagningsstationerna har det beaktats tre alternativ. Ett alternativ innebär att en transformator körs i tomgång utan last och ett alternativ med en helt avstängd transformator.

Mikael Svanberg skrev 2003 en doktorsavhandling där han beskriver en metod för att givet ett antal olika kandidatarkitekturer välja den som på bäst sätt uppfyller den blandning av kvalitativa krav som ställs på ett system. Denna rapport innehåller en fallstudie av Svanbergs metod applicerad på en webbapplikation beställd av GreenIT. Applikationen ska tillämpa en metod för mätning och relation av ansvarsfullt företagande med ett enkätformulär. Metoden bygger på principialkomponentsanalys (PCA) och är framtagen i ett examensarbete av Helen Josefsson 2009.Svanbergs metod, ?Architechture Evaluation and Selection Method?, appliceras på den beräkningstunga PCA-modulen i applikationen i syfte att utvärdera metoden med avseende på vilken kvalitet resultatet har, hur kostnadseffektiv den är samt när den lämpar sig bäst att användas.Tre stycken kandidatarkitekturer, Layers, Pipes and Filters och Blackboard, och fyra stycken kvalitetsattribut, Effektivitet, Pålitlighet, Underhållbarhet och Säkerhet, väljs ut och används som indata i metoden som bygger på Analytisk Hierarkisk Process (AHP).Metoden visar att Layers tillhandahåller den bästa blandningen av dessa kvalitetsattribut med stor säkerhet.

One of ABB Power Systems´s business areas is HVDC (High Voltage Direct Current) technology. HVDC is used for transmissions for both short and long distances. One of Power Systems?s products is called HVDC Light. HVDC Light is a relatively new technology for power transmission, but have before only been used for motor drives applications.

SAMMANFATTNINGÖvergödning har de senaste åren blivit en stor och omdebatterad fråga i många EU- länder.Även om problemen har minskat en del är detta inte tillräckligt, vi ser fortfarande fiskdöd,syrefria bottnar och giftiga algblomningar. Hur långt ska vi gå för att kunna övervinnaövergödningsproblemen? Genom olika sorters lagstiftning, ekonomiska styrmedel ochrådgivning har vi nått en bit på vägen, men fortfarande krävs det mycket arbete innan vi haruppnått målet. Jordbruket har pekats ut som en av de största källorna till övergödning pågrund av överskottet av kväve och fosfor som varje år urlakas ur våra jordbruksmarker.Inom EU finns sedan 1991 en gemensam lagstiftning; Nitratdirektivet. Syftet med direktivetär att minska nitratföroreningar och andra föroreningar från jordbruket, då dessa påverkarsåväl yt- och grundvatten som kust- och havsvatten.

The system tungsten-oxygen has potential of being suitable for decorative coatings since ceramic coatings are often hard and wear resistant, and since modulations in oxygen content or incorporation of small ions could give bright colours. The aim of this report was to investigate the relationship between process parameters and  the properties of the films, with the wear resistance being of special interest.Samples with tungsten to oxygen ratios in the range of 100:0 to 25:75 at% were made using reactive sputter deposition, either with constant gas flow, or gas flow controlled by optical emission of the plasma. The hysteresis of the system, which means that a certain gas flow will cause different pressure and/or target voltage depending on in what way the flow is reached, makes it interesting to control the process where the system makes the steep change from metallic tungsten to ceramic tungsten oxide. This is difficult and thus requires precise control equipment.The samples were analysed using X-ray diffraction, X-ray photoelectron spectroscopy and an empirical wear test suitable for small components like cell phone cover for example, in order to characterize the structure, composition and wear resistance of the coatings. The results could be divided into three groups: (I) tungsten-like, with very low oxygen content; (II) mixed phase and (III) tungsten oxide like, with oxygen content close to 75 at%.

Discharge of inadequately treated waste water containing nutrients such as phosphorus and nitrogen as well as organic matter and bacteria is associated with a risk of eutrophication and contamination. The Swedish government has decided upon several Environmental Quality Objectives aiming to reduce the emissions of nutrients to water bodies.In Sweden, there are between 675 000 to 1 000 000 on-site sewage systems. Recent studies have shown that the function of small sewage treatment plants is in many cases insufficient. To prevent this regular service and supervision by a professional is needed. The focus of this study are small sewage treatment plants which use a technique where mechanical, chemical and/or biological reduction of pollutants is being used in the same facility to reduce nutrients in household wastewater.The aim of the study is to investigate how different municipalities ensure that small sewage treatment plants fulfill the requirements and reduce pollutants as efficient as the manufacturers claim.