The NIPF (Non Industrial Private Forest) owners in Sweden have very differentiated goals and needs with their forest. They have different backgrounds and some of them live at their forest estate while other live in an urban environment, and some are economically dependent on their forest estate while others are not. The heterogeneity among these forest owners creates problems for market actors that want to aim marketing messages to catch their interest. This is the problem background to the task that was provided to us as an investigative masters thesis for us. Their request was a plan for ensuring a successful marketing towards different segments of the NIPF owners. We commenced with a literature study based on market information and previously carried out similar investigations. We summarized the most important market information from the literature and created some hypotheses regarding goals and needs of the NIPF owners.

Today we have more game species than ever before in our landscape, both regarding number of species and number of individuals. The increasing number of wild species is an increase in game recourse for the countryside. The increase of game species, however, has negative effects on forests and agriculture land. The negative effects for forestry are damages on economic important trees, due to losses in production and quality. However there are ways to decrease the damage on valuable and important trees.

Forest enterprises have always searched for ways to improve efficiency. For the past few years there has been an emphasis on stock-keeping levels. Increased demand for fresh round timber and the need to decrease the amount of tied-up capital has made the forest industry reduce its inventory levels. This has brought on a higher demand on the timber supply from the forest management districts concerning both delivery in time and assortment output. As a result, the flow of timber has fluctuated a lot with serious consequence for the timber supply during 1994.

The purpose with this study was to analyze the possibilities to produce organic lambs and to hihglight the most common difficulties in such a production system. A description of current organic and conventional lamb production systems was conducted, both from Sweden and from some other countries. The Department of Animal Environment and Health at SLU in Skara performed the project together with The County Board of Agriculture in Västra Götaland and Värmland and The Swedish Animal Health Service. The project lasted from 2002 to 2004. The student report contains the years 2002 and 2003. In the year of 2003 there were 210 000 adult sheep in Sweden, of which 16 400 adult sheep were certified by KRAV. Of the different countries in Sweden, Västra Götaland and Gotland had the largest number of sheep, 14 and 13 per cent of the total number.