Media affects our views of the world and plays a large part in creation and dissemination of social representations. Through media?s increasing importance, people and organizations need to work harder to stand out among the large amounts of brands that exists today.In 2013, Umea? Energi launched a commercial concept about Dolf and Ja?rven, two characters living in Lill-Grobban, a fictional village outside of Umea?. The aim of this qualitative study is to examine how Umea? Energi uses stereotypes in the commercial concept Dolf and Ja?rven and how this affects the respondents, and in the long run the stereotypification of norrlandians.

AbstractPurpose/Aim: The aim of this essay is to paint a picture of science news reporting in the Swedish Public Service science programme, vetenskaps-radion. Key issues to be adressed are: What areas in science are prioritised? How much of the total broadcast time are devoted to each area? Are there any differences in reporting between weeks? How well does the swedish science radio match common interets? Are the news in the form of short ?soundbites? or are they more lengthy in-depth?Material/Method: Quantitative analysis of radio programmes. The variables used are based on the different major areas in natural sciences.Main results: This study shows that most broadcast time is devoted to news regarding biology and medicine and that the news rather are in the form of short snippets of news than more lengty in-depth stories. This is put in light of how journalistes tend to present news and that the subjects involved has to relate to peoples everyday lives.

Pålagt skratt är något som har använts i hela tevens historia och används än idag. Från början fick man inspirationen från radions tidiga dagar då man ofta spelade in sina program eller shower framför en publik. Det pålagda skrattet har funnits i din teveapparat i nästan 70 år, men i din radio hör du det aldrig. Varför inte det? Mitt examensarbete syftar till att göra ett humorprogram i radio med pålagt skratt och undersöka vad folk tycker om detta grepp i radio.

The aim of the thesis was to investigate energy consumption and carbon dioxide emissions from an advertisement broadcasted on the radio or the television or distributed through press. The object was to calculate the amount of carbon dioxide emissions per individual receiver of an advertisement in Sweden. There was no room for a deeper investigation into editorial work within the framework of the thesis. Consequently, main focus of the radio and television study was on broadcasting itself and the components involved. Focus for the press study was on paper production, printing and distribution. Production and discarding of media equipment was not taken into account.

Purpose/ Aim: The purpose is to study how receivers create meaning from celebrities in commercials. The purpose is also to find out if individuals identify with celebrities and if this is depending on a person?s age.Material/ Method: Qualitative research method based upon focus group interviews with three different age groups and on litterature.Main results: The study shows that recievers create meaning from and identify themselves with celebrities in different ways depending upon wich age group they are a part of. Individuals who are between the ages of 15 to 18 are inclined to be inspired in clothing and food choices. 25 to 30-yearolds are sometimes inspired by celebrities? clothes but when it comes to the forming of their identity they look to their peers.

Radio frequency identification (RFID) is a versatile wireless technology usedworldwide. The fields of applications are many and its popularity constantlygrows due to smaller in size, better and less expensive components. RFID isused to identify, track or share information about an object using radio waves.This master thesis describes the process of designing and implementing ahandheld UHF RFID reader. The goal was to, based on a UHF RFID-chipdesign a fully functional, small in size and power efficient device. Amicrocontroller provides the user interface and is also used to control theRFID-chip and a Bluetooth device.

Denna uppsats behandlar lyssnartrötthet vid telefonintervjuer i radio. Användningen av telefonhybrider för intervjuer i radio är vanligt förekommande och det används dagligen inom till exempel Sveriges Radio. I jämförelse med en studiointervju finns det stora ljudkvalitativa nackdelar vid användningen av telefonhybrider i form av en kraftigt förminskad bandbredd, ledningsbrus, bakgrundsbrus och i viss mån också distorsion. Den här uppsatsen syftar till att undersöka om den bristande ljudkvalitén, vid användning av telefonintervjuer i radio, skapar lyssnartrötthet och därmed påverkar lyssnarens förmåga att tillgodogöra sig innehållet. Då inga tester på lyssnartrötthet vid uppläsning av längre texter med telefonkaraktär har utförts, varken inom Sveriges Radio eller hos telecom-tillverkaren Ericsson, blir detta arbete också en ansats till att utveckla en metod för denna typ av test.

Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing partly due to the growing number of private schools. However, this is a phenomenon seen only in larger cities with several schools available. There are over 170 upper secondary schools in Stockholm and the students freely can choose among these.

Studies show that product placement is becoming a more and more common method for companies to use when communicating with consumers. The results of this study can?t confirm nor deny that claim, but instead we offered the observation that as a communication method, product placement and TV-commercials are more similar than revealed at first glance.Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the values that were communicated regarding the brand matched, completely or in large parts, the values communicated about the Ford brand in Ford?s own commercials.This doesn?t hold true for all companies.

Podcast är ett nytt medieformat som har vuxit snabbt det senaste decenniet, i toppen bland de svenska podcasterna ligger ?Filip och Fredriks podcast? med Filip Hammar och Fredrik Wikingsson. Podcast är ett relativt billigt och enkelt medium som gör det möjligt att nå ut till en potentiellt global publik. Syftet med den här uppsatsen är att med hjälp av samtalsanalys belysa specifika egenskaper hos podcasten jämfört med traditionell radio som här representeras av pratprogrammet ?Gerts värld? med Gert Fylking och Kim Kärnfalk.Jag kommer även använda mig av David Hendys teorier för hur radio program är strukturellt uppbyggda och applicera dem på mitt material för att se på likheter och skillnader mellan radio och podcast.

This is a qualitative study with the aim of getting better knowledge and understanding of how people with mental illness experience having access to a public communication channel. The study builds upon qualitative interviews with four participants of a radio project called Radio Totalnormal (RTN). RTN is a community radio station where people with mental illness do radio. The study focuses on how the respondents describe the participation in the project and how it has affected their self-image. The analysis uses the concept of empowerment and four social psychological concepts: social responsivity, asocial non-responsivity, abstract sociability and concrete sociability.

The overall purpose of this study has its starting point in theories about the consuming society and its advertising. I have examined what kinds of methods that are being used in TV-commercials for beauty products, to influence the consumers. To study advertising, a semiotic method, symbolic interactionism and other theories which discuss symbols and influences, have been used. Six different TV-commercials for beauty products have been examined.The results from this study indicate that the advertiser apply to feelings such as, happiness, a sense of satisfaction, status and success, to affect the consumers behaviour. The findings in this research are discussed in the light of different theories which deal with the significance and the meaning of symbols..

The purpose of this paper is to analyse, identify and clarify:- The integration of music and brands in commercials that are created for television, cinema or internet,- The effects that this integration has for the involved parties and the movie that is being created.Music is a big part of today's society and advertising is a big part of people's everyday lives. It is therefore natural that music in advertising can have the power to affect, attract, influence and interest human beings. We think that the music in commercials is a fascinating subject to study because the phenomenon is relatively unexplored in the academic sphere. The knowledge of the synchronization process of music and commercials is also becoming increasingly important for involved parties to understand and manage. The essay is developed through a qualitative methodology.  We have conducted six interviews, with different players who all have extensive experience and knowledge about the chosen topic.

Detta examensarbete är en undersökning om hur en utrikeskorrespondent vid Sveriges Radio arbetar, samtidigt som det ger en inblick i deras vardag och tankegångar. Det är även menat att vara en guide, främst för studerande inom radioproduktion och journalistik inom högre utbildning, som vill arbeta med utrikesrapportering för Sveriges Radio. För att få tillgång till information har nio av korrespondenterna, samt utrikeschefen, vid Sveriges Radio intervjuats. Vidare har jag även varit i Moskva, där jag följt och arbetat tillsammans med Fredrik Wadström, korrespondent för Sveriges Radio, för att själv kunna observera och uppleva hur en korrespondent arbetar. Vidare har relevant litteratur använts för att få en vetenskaplig grund i arbetet, bland annat interndokument från Sveriges Radio och välrenommerad litteratur inom ämnet.

In 2010 Swedish political parties used commercials broadcasted on TV for the first time in order to gain votes in a general election. In connection with the election the parties were criticized for not succeeding to formulate a story to the voters that conveyed how they wanted to change Sweden. In this paper I use central concepts from rhetoric, storytelling, postmodernism and psychology to formulate three demands each on the narrator, the story and its reception. Using the resulting image of what distinguishes a good narrator, a good story and a good reception as a starting point, I investigate to what extent the critique was justified. My findings indicate that the degree to which the commercials fulfill these demands vary greatly.