Previous research about contextual effects on advertising has mainly focused on the editorial context, while advertisements' broader context has been overlooked. This paper aims to take a broader perspective on advertisement context. Its purpose is to get an understanding on how physical exercise influence the effectiveness of print advertisements, and furthermore to look at the effects of thematic incongruence between ad and the physical environment. We hypothesize that physical exercise increase ad effectiveness through affective priming and that thematic incongruence is beneficial for ads' effectiveness, especially after training when awareness about the environment is higher. A 2×2 experiment was conducted in a gym, where each respondent was exposed to either an incongruent or less incongruent ad, before or after physical exercise.

The purpose of this essay is to identify costs for providing First-line and Second-line support, and then allocate these cost to different goods and services (cost objects) being supported. The thesis also intends to improve the overall cost awareness in IT settings..

The development of the Internet has led to a new platform for Web pages, Web 2.0. An interactive environment where users generate content. Facebook, which is one of the most popular social media sites, has opened up new opportunities for companies to communicate directly with individuals. Facebook has encouraged this by offering the technology and the possibility by developing the feature pages.The purpose of this study was to examine how Swedish Facebook users relate to company's presence on Facebook through pages. The study also intended to find out how Swedish Facebook users think that companies should behave on their Facebook page.

Many dogs in Sweden are put up for adoption at the Swedish buy- and sales site?Blocket?. This because in Sweden, rescue shelters mostly takes in dogs that have been confiscated by the police. The aim of this study was to investigate what kind of dogs that are put up for adoption and why owners put their dog up for adoption and also compare the results with those from other countries. 800 dog advertisements from ?Blocket? were collected in the study between January 31st and April 10th 2012.

This essay aims to explore the philosophical meaning of the expression ?present and real? in Clara ? or, On Nature?s Connection to the Spirit World by F. W. J. Schelling.

AbstractAnn-Kristin Mortensen & Susanne WilliamssonPedagogers medvetenhet om barns lärandemiljö.En intervjustudie om barns lärande i förskolanTeachers? awareness of children?s learning environment.An interview study about teachers? awareness of children?s learning environment.Antal sidor: 32Vi undersökte i en kvalitativ intervjuundersökning vad pedagoger på två förskolor anser lärande är hos barn, samt hur de menar att de bemöter och utmanar barns lärande utifrån Vygotskijs proximala utvecklingszon. Undersökningen och litteraturens teorier gav kunskap i hur pedagogerna utmanar och bemöter barns lärande i förskolan. Detta gav underlag för analys och diskussion. Samtliga informanter var överens om att kommunikation borde vara en röd tråd i förskolans verksamhet och har en stor betydelse för barns lärande. Pedagogerna ville se och höra varje barn och utgå från deras tankar och funderingar enligt Vygotskijs proximala utvecklingszon. Informanterna ville ge barnen goda förutsättningar för en bra lärandemiljö.

Introduction: Basic Body Awereness Therapy (BBAT) is a treatment developed to treat different kinds of psychiatric diagnoses, but also to prevent the emergence of any other unhealthy conditions. The treatment is aimed to increase the body control and conscious breathing but also requires mental awareness.Aim: The aim of this study is to, based on social cognitive theory, describe patients' experiences of BBAT performed as group therapy.Method: The study design was qualitative with an inductive approach. Five people were interviewed after a BBAT group treatment in primary care. The data was collected by individual interviews with semi-structured questions and the interviews were analysed by qualitative content analysis.Result/Conclusion: The participants experienced increased body awareness and implemented BBAT strategies even though the treatment frequency was insufficient. BBAT was described as helpful used to regulate intensity level, stress management and facilitate breathing.

This paper investigates the representations of Africans in the Swedish comic press around the time 1880-1920, with the purpose of establishing how Africans were depicted and how these representations can be explained. The sources consist of four comic magazines: Kasper, Söndags-Nisse, Strix and Naggen.Results show that images of Africans in the late 19th and early 20th century Swedish comic press highly conform to international representations. Traditional stereotypes and overall caricatures are widely applied, mediating racial difference and black subordination. The comic strips and jokes can be divided into categories, defined by their main theme: 1) Exotic animals and nature 2) Skin colour 3) The unintelligent or uncivilised savage 4) Cannibalism 5) The civilised African 6) Imperialistic overtones. The use of international stereotypes indicates that some comic strips might have been directly copied from foreign publications, and incorporated into Swedish contexts.Several theories, likely interacting, can be considered in explaining the imagery.

ABSTRACTPressure ulcers are a serious health damage that causes great suffering, prolonged hospital stays and increased health care costs. Patients undergoing surgery are at high risk of developing pressure ulcers and it is the operating theatre nurse responsibility to protect against health damage through nursing. There are little research made in the area of perioperative pressure ulcer prevention. In order to investigate perioperative pressure ulcer preventive care measures that are described in the litterature and to answer the question how the operating theater nurse can protect the patient, a pilot study of a systematic literature review was carried out. Data base searches were conducted in PubMed and Cinahl from where ten articles were selected and examined for their quality and content.

Multiplayer online role-playing game (MMORPG) spel har blivit mycket populära. Trots detta finns det begränsad forskning kring spelares interaktion och kommunikation gällande samarbete. Det här arbetet har därför riktat in sig på hur interaktion och kommunikation gällande hur samarbetet fungerar inom MMORPG spelet World of Warcraft.Syftet med detta arbete var att undersöka möjligheter till förbättringar gällande interaktion och kommunikation för samarbete inom MMORPG spel, och inriktar sig i det här fallet speciellt på World of Warcraft.Genom att använda tre vanligt förekommande metoder undersöktes nuvarande interaktionsmöjligheter inom World of Warcraft. Dessa metoder var deltagarobservationer som genomförs i testmiljön World of Warcraft. Enkätundersökning som var av typen webbenkät med både öppna och stängda frågor.

Title: What is important knowledge in social studies- An analyse of opinions among teachers in social studiesThe aim of this paper is to increase the awareness about how teachers in Social studies think about goals and substance in the subject. I also want to get a picture about what kinds of problems teacher?s experiences when teaching Social studies. My expectations told me that Social studies are complex to teach, because it derives from several university disciplines such as Political science, Economics, Sociology, Law and Geography, which I believe makes the subject harder to define and what to give priority to. Finally, I want to increase the awareness, if it seems to be any fundamental essence in Social studies as a subject.To achieve my goals with this paper I have studied relevant literature about Social studies.

The schools have problems with conflicts and mobbing. One way to deal with this is to focus on the importance of life skills ?SET- Social emotional training?. SET is a program that encourages student?s self-awareness, that is, the understanding students have about themselves and how he or she can relate to it and to others.

The purpose with this essay is to study how a micro enterprise builds a brand. This because the current situation makes it difficult to stand out from the vast amount of marketing messages available in the market without having an extensive marketing campaign. Small companies do not have the opportunity to put a lot of recourses as money into marketing as the large companies do. Neither do they afford to repair a brand failure.Brand building is a process that constantly is in progress in a company, large or small. To make this process concrete we have chosen to study the four factors; brand awareness, perceived quality, brand associations and brand loyalty.

This paper has two parts. In the first part we analyse the Swedish translation of KIMS and we compare it with the American version that Baer and colleagues developed(Baer et al, 2004). Our focus is the factor structure, internal consistency, scale correlations and validity in relation to the already validated translation of the MAAS. The second part has three issues: Does a group of relatives to persons with borderline personality disorder differ from a group of university employees with respect to different aspects of mindfulness? What are the correlations between KIMS and the symptom measure BSI-GSI for the group of relatives? Has the Family Connections program had any effect on the degree of mindfulness for the group of relatives? 123 university employees answered the KIMS questionnaire.

The aim of this study was to try to identify what young women see as typically female and how this affects them as individuals, focusing on the female body. How free or limited do they consider themselves to respond to prevailing ideals of beauty, to men and other women. Our questions are how young women construct femininity through the body and why? We do this by using a holistic gender perspective and with the help of key theoretical concepts; gender, normative femininity, heteronormativity, performance, freedom/power and the female body,. We have had a qualitative approach and we have done interviews with six girls in secondary school age.