The purpose of this Master?s thesis is to examine the function of public libraries on the social web, focusing on reading promotion and reading stimulation. For an understanding of the larger context regarding public libraries on the social web, we conducted online interviews via email with people in the Swedish library profession, together with a content analysis of various texts on the subject found in library journals and on the Internet. Furthermore to identify the public library's practice on reading promotion and reading stimulation on the social web, we did interviews with librarians at a public library on their use of a blog for this purpose, together with a questionnaire handed out to the library's users on their use and conceptions of the blog.The conceptual framework of this study consists of four key aspects in the theoretical and empirical definition of Library 2.0 presented by Holmberg, Huvila and Widén-Wulff. The results showed that the public library can create a substantial value through its use of the social web, but it?s necessary to have a clear vision of the desired outcome.

Women are subordinate of men in the society, this is visible both in work places and private lives. Equality between the sexes is daily discussed in politics and the private sphere. As this is a hot topic which is debated within many areas, one of those is film production, we chose to write this essay about how the view of women has changed in movies over time. If equality doesn?t exist within the film media, then it will be hard to change the society?s point of view.

Background: Brand strategy tends to become an important management issue. It is therefore interesting to REACH a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image. The literature is insufficient concerning how leaders handle the process of repositioning a brand, in order to change the brand image.

Social media has become an important marketing and communication tool worldwide, mostly through the largest social platforms Facebook and Twitter. With two-way communication via Internet companies has gotten the opportunity to interact and communicate directly with their customers. Facebook has been the focus point through the study because it has shown to be the most efficient and frequently used platform for communication. Our study aimed to confirm how communication via social media actually looks like. To be able to REACH the best results, we have conducted the study from a phenomenological approach, which means; usage of qualitative semi-structured interviews to reflect the respondents experience on the phenomenon social media as a communication tool. Social media has shown to be a great way of communicating externally for companies who are willing to spend time engaging in the platform.

My aim is to find out about teachers? perceptions of methods concerning learning and assessment of oral proficiencies. My questions are: What perceptions are there among teachers concerning assessment of oral proficiencies? How do teachers describe their ways of promoting and assessing oral proficiency? In order to answer my questions and obtain data I have accomplished two focus groups interviews with seven language teachers. The result shows that teachers are concerned with several factors regarding assessment of oral proficiency.

AbstractThe purpose of this investigation was to understand how teachers/pedagogues nowadays work with mathematics in school. In what way can they pin point the difficulties a pupil with another language might have with mathematics.I started the process of this investigation by reading litterature on the subject. Then I did interviews with several teachers and pedagogues teaching in different schools with children at different ages.The results found in my investegation pointed to a lack of practical work with mathematics especially in classroom and revealed from the teachers a strong desire to work with mathematics in different ways.?Talking maths? with pupils in class will help them understand the subject better. Several teachers are of the opinion that the pupils will REACH the goals in school with this method.The teachers are also aware of the importance of having practical mathematics.

The purpose of this thesis is to test whether firms have target capital structure, and if so with what speed they adjust toward this target. Findings that support this purpose are also in line with the trade off theory. One of the key elements of this thesis is the method used, which successfully enables fulfilling the purpose. The panel data method captures the data characteristics of the cross sectional and time series dimension. By using this approach the dynamic effects of capital structure can be studied, thus if there actually is an adjustment towards a target the speed can be estimated.

Storm water causes a number of problems in our country, particularly in city environment with its surfaces of non-absorbing ground materials. At heavy rain falls there are floods due to lack of capacity in the drain system when meeting heavy water masses over a short time. When the drain system is overloaded huge water masses REACH the recipient untreated and there causing disturbances in the aquatic ecosystem. Due to emissions from mainly traffic, industries and other human activities the storm water is polluted. Earlier the problem used to be solved technically, by increasing the capacity of the tubes and by construction of reservoirs to delay the floods peaks.

The ambition to involve younger people in future planning processes in order to get full participation of all groups in the society requires a deep and well-planned dialogue. Although, participation not always means inclusion. The purpose of this study was to analyze how the younger generation in the society is included in the future work. This is based on a case study of the developmental work in the municipality of Skellefteå.Questions that were answered were how the municipality has made the participation possible? To what extent has the younger generation been involved? How did this group experience their participation? The methodology consisted of mixed methods that include observations, surveys to the session leaders and to the participants in the dialogue and three interviews with two participants and one municipal civil servant.The result showed that the open information didn´t REACH the younger generation to the open dialogues although the dialogue design gave good conditions for participation.

The aim of this study is to analyze and describe the research front within information science. To REACH this purpose we ask the following research question: Which research themes can be identified within the subject field of information science by using bibliographic coupling in combination with cluster analysis.The data for our study consists of articles from the journals Journal of the American Society for Information Science and Technology and Journal of Documentation throughout the years 2004-2006. The bibliographic information from the articles was analyzed with the combined methods of bibliographic coupling and cluster analysis. This gave fifteen clusters within which we identified research themes. When analyzing these results we found four main fields of research within the research front of information science: Information retrieval, bibliometrics, knowledge organization and information science as research discipline.

On November 1989 the Convention on the Rights of the Child was adopted by the United Nations General Assembly. Today more than 20 years later the convention is ratified by all countries in the world except the USA. A question asked is however if the convention after 20 years of development work has in fact accomplished some positive effects for children around the world? The aim of this thesis is to evaluate the implementation of the Convention on the Rights of the Child in selected states and to REACH this aim some questions need to be answered: What do the selected states do to realize the best interest of the child?What do the selected states do to guarantee all children?s right to survival and development?Do all children in the selected states have the same right to health and health services?Do all children in the selected states have the same right to education? The material studied in this thesis is those reports that are to be sent periodically to the Committee on the Rights of the Child by all states. The result of this study shows that the Convention on the Rights of the Child has made some positive progresses when it comes to the situation of the child in the world.

A Geographic Information System (GIS) is about presentinginformation with the map as a base. This is increasingly being used on internetsites and in mobile apps. With a GPS it is possible to see where you are andhow to REACH a destination or check if the bus is in time. A question to ask isif this technology is possible to implement in ordinary primary schooleducation. If it is, learning history, geography, religion and so on with a GISlearning tool might be possible.

Our study illustrates health communication in order to find out how widespread the knowledge is about osteoporosis and how to REACH out with health information to the public. Our essay was conducted through quantitative surveys, which included 402 respondents. This in order to highlight the prevailing uncertainty about the public disorder osteoporosis, which is common in Sweden. We wish to examine trough which channels our respondents choose to collect their health information. The thesis framework includes theories such as McGuire?s ProcessingTheory, Agenda setting, Two-step hypothesis and Diffusion of innovation. Through these theories, we analyzed our empirical data that emerged. The results showed that our respondents had very low knowledge of osteoporosis, although theyshowed interest for health information. The results also showed that respondents were consistent intheir actions regarding which channels they came to turn to. They prefered their health informationfrom news papers and family, friends and work colleagues. When asked where they got their information from, the respondents answered mostly from family, friends and work colleagues, followed closely by newspapers. This shows that respondents are more receptive to informationfrom the channels of their own choice. The results also showed that the propensity to change behavior increases with the age of the respondents..

The aim of this study was to examine bilingual childrenslexical organization and to investigate weather bilingual children hadundergone the syntagmatic-paradigmatic shift in grade four. Thirtychildren from multi-ethnic areas were tested with Kent-Rosanoff wordassociation test in both Swedish and Arabic. The results showed thatmore than 40% of the children had undergone the shift in bothlanguages, 20 % had undergone the shift in only one of theirlanguages and almost 40% had not made the shift in any language. Acomparison with results from monolingual Swedish children in gradethree in a previous thesis, showed that the bilingual children in thisstudy did not REACH the corresponding level of lexical organization.The study points to the necessity of including tests regarding lexicalorganization when assessing both mono- and bilingual children withsuspected language impairment. The study also underscores theimportance of supporting mother tongue development in bilingualchildren by for instance adequate mother tongue education.

In this study we are focusing on Instagram and marketing. We want to know how Web 2.0 and social media creates a new place for companies to market themselves and mostly how they are using the social network Instagram. The amount of swedes using Instagram is 28% and that is the double of what it was a year ago. This creates a whole new place for companies to market themselves and most importantly; it?s free.Our question at issue is In what way is fashion and interior design companies using marketing and Web 2.0 on Instagram and how does it REACH individuals? To get an answer we contacted eight different companies and asked if they would like to answer some questions.