This report is the result of an evaluation of a project, conducted by five regional libraries. Through a training course the project should inspire small and medium sized enterprises to use modern information technology and Internet when searching for information. To evaluate the project, qualitative interviews were conducted with five librarians and quantitative Questionnaires were distributed to all the course participants. The evaluation shows that the project goals were met, apart from the number of course participants, which was much lower than anticipated. It also shows that the project resulted in an increase in information technology and competence at the libraries, and that the course participants profit from their increased knowledge in their daily work..

Tourism in the Arctic and Antarctic is increasing rapidly. In both Polar Regions, the cruise tourism is predominant. Several of the tour operators arrange trips under the banner of ecotourism, meaning that the trips should be ecologically sustainable. To ensure ecotourism standards there are different types of certifications; for cruise travels in the Arctic there is AECO (the Association of Arctic Expedition Cruise Operators) certification, and for travels to the Antarctic IAATO (the International Association of Antarctic Tour Operators). Promoters of ecotourism argue that these trips are important because they create support for conservation work among tourists making them ?polar ambassadors?.

The primary aim of the current study was to gain increased knowledge about drivers' risk experiences. The study was based on Questionnaires answered by 30 private drivers and 30 bus drivers, with 50% men and 50% woman in each group. The study revealed no differences, either between men and women drivers with regard to their experience of risk, or between the groups of private and bus drivers. Gambling is common within the private drivers group. Mistakes are common in all groups.

Open access to scientific literature on Internet is a concept which is supposed to change librarians' work. The aim of the thesis was to examine librarians' perception of Open access. A questionnaire survey was conducted among librarians at libraries with specialisation in technique, natural sciences, medicine and pharmacy in Sweden. Even though Open access can be regarded as an alarming for librarians' work, the results of the survey showed that the future of the librarians' profession can be positive if they flexibly adopt their work routines according to changes in publication forms and library users' needs..

The purpose of this thesis is to examine how novices set about when they search for information. Marchionini's information-seeking model is the theoretical starting point, which is supplemented by theories of other specialists within the field, such as Chowdhury; Harter; Large, Tedd and Hartley. As method a questionnaire survey was used. The questionnaire was sent to 96 students at IHM Business School in Gothenburg and 57 Questionnaires were returned. The results show among other things that the majority of the students used highly interactive search strategies, and they did not plan their search before they carried out the search.

This study focuses on the integrity of students at Uppsala University that has used the university?s network, UpUnet. We?ve studied their opinions with the use of Questionnaires that cover questions related to privacy and awareness about logging of data traffic.The results showed that more students than our hypothesis suggested were unaware of the surveillance on the network, and the majority of these also had a negative opinion towards logging of data traffic. However, we found that there were several relations between how the students responded on our questionnaire, and we?ve presented these in the analysis chapter towards the end of the essay..

This study aims to disclose how an asymmetric planogram structure of the brand with the highest actual variety may come to affect the brand itself and its category as a whole. The authors of the study feel that there is a gap still unfilled amongst previous extensive research examining how differences in either space or price vary between categories, products or brands. An in-store experiment was conducted by collecting quantitative data from daily sales, observations of customers and Questionnaires. The results show that an asymmetric structure leads to customers being more attentive towards the brand, and perceives it to be more dominant over its surrounding competitors. Furthermore, results indicate that the customer perceived variety increases and we see tendencies to changes in sales..

Immersion is a construct that measures how deeply engrossed a user is with any mediated situation. In the field of game design, immersion is a significant aspect of what makes a game enticing, and as such it is of pivotal importance to create and maintain it to keep the player's mind off the real world while inside the confines of a game framework. According to the GameFlow theory, it is one of seven key tenets of evaluating and implementing a successful game design. Yet, certain multiplayer online games are designed in a fashion that in some cases seem to break immersion, where the player is frequently put out of action, sometimes for minutes on end. In this study, using online Questionnaires, we discover that players, despite claims otherwise, seem to be in several ways affected negatively by this breaking of immersion.

Immersion is a construct that measures how deeply engrossed a user is with any mediated situation. In the field of game design, immersion is a significant aspect of what makes a game enticing, and as such it is of pivotal importance to create and maintain it to keep the player's mind off the real world while inside the confines of a game framework. According to the GameFlow theory, it is one of seven key tenets of evaluating and implementing a successful game design. Yet, certain multiplayer online games are designed in a fashion that in some cases seem to break immersion, where the player is frequently put out of action, sometimes for minutes on end. In this study, using online Questionnaires, we discover that players, despite claims otherwise, seem to be in several ways affected negatively by this breaking of immersion.

Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-EnvironmentDate of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management.Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn.Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender, Generations. Thesis Purpose: The purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and generations react and feel differently towards the use of PoP TV-screens. From a practical standpoint, the study will aid marketers in how they can communicate more effectively with their target-market inside the store. In addition to this, the study will provide retailers with an insight into the overall atmospheric effect that the placement of TV screens has on stores.

This thesis investigates young people´s (16-21) preferences in reading through a survey including interviews and Questionnaires. The groups attitudes towards reading and libraries, their reading and library habits, and to what extent eight libraries had bought the preferred literature were also examined. Some reports from the 80´s were used to find the changes. The result shows that youngsters read and visit libraries somewhat more frequently. Trivial literature is not as dominant, more teenage-books were read.

The purpose of this study is to investigate the tendencies among pupils concerning their attitudes towards History and some of the stated goals in the present and in the proposed course plan of History, since there is, probably, a change coming in 2011. The study is built on Questionnaires answered by one hundred pupils at a Swedish upper-secondary-school. The results point to the fact that most of these pupils like history, but still they do not wish to make it an obligatory subject, which is a government proposal at the moment. Furthermore, the answers about sources, democracy, the use of History and the consciousness about History, have a clear tendency; there have been too little education about these areas during the pupils former nine years in school, still the pupils think that these are important areas to work with. Moreover, this study shows a disheartening picture when it comes to pupils knowledge of their cultural heritage. Only half of the pupils know which century Gustav Vasa lived in and just a third know what year universal suffrage was introduced in Sweden, two facts that ought to be set in most Swedes? mind..

This is a study where the purpose was to investigate whether preschool teachers have a positive or negative attitude to outdoor education. Their view of outdoors education is also treated. The methods used were Questionnaires and semi-structured interviews. The survey was sent to all preschool teachers in three municipalities and on a social network. The interviews were conducted at a preschool, which had a form of outdoor profile.

Women who support themselves through self-employment are relatively low compared to men, in Sweden. Women make up around 30 percent of newly started enterprises. The Swedish government considers that the Swedish economical growth would increase if there were more companies. Through encouraging women to start enterprises to the same extent as men, Sweden can increase growth rate and create more employment. Despite all efforts being made, advances are not really reached.

This thesis investigates young people's (16-21) preferences in reading through a surveyincluding interviews and Questionnaires. The groups attitudes towards reading and libraries,their reading and library habits, and to what extent eight libraries had bought the preferredliterature were also examined.Some reports from the 80's were used to find the changes. The result shows that youngstersread and visit libraries somewhat more frequently. Trivial literature is not as dominant, moreteenage-books were read. Popular themes are love, history, reality, fantasy/sf, and detectivestories.