Every day we make numerous decisions. Some are better than others. Intuitive decisions usually results in less good decisions when we do not reason about our choices. Research has been interested about the process that is behind how we make good decisions. Decisions we face every day, such as when we shop, determined using various mental shortcuts that we use unconsciously.

In 1996, the Swedish government deregulated the Swedish electricity market. As a consequence of the deregulation, Swedish customers could start to freely choose between different electricity companies. Different enterprises have tried various strategies in order to shape their image to attract new customers; often focusing on an image revolving around price and environmental friendliness.The purpose of this essay has been to analyze customers? relations to the electricity market. In order to analyze customers? relations a quantitative study has been conducted; focusing on customer satisfaction and customer commitment.

In this paper respiratory sinus arrhythmia (RSA) was examined in relation to two kinds of threatening pictures, biological and nonbiological. Based on the results of prior research the hypothesis was claimed to note a difference between the two types of pictures regarding RSA and gender differences regarding cardiac activity due to the emotional stimulus. ECG and respiration were collected from 36 adults, 17 women and 19 men. There were no significant relationship between the different types of threatening pictorial stimuli, and no significant effects of gender were found. The results support some of the prior research on the topic but are in conflict with other.

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.

The aim of this thesis was to explore and analyze the sponsored debates on Newsmill, so called seminars. How does the sponsor use Newsmills seminars for marketing purposes? Who is allowed to write in Newsmills seminars?To answer these questions we used both a quantitative survey and a qualitative survey.To examine how the sponsors use Newsmills seminars for marketing purposes we conducted a qualitative analysis which included three of the eleven seminars - a total of 26 articles. We examined how the sponsors conveyed the picture of themselves and if the written content in Newsmills seminars contained any hidden marketing. We could see that the sponsor has a great deal of influence on the seminars and also used them to market their brand with hybrid messages.

The purpose of this study is to examine young peoples' perception of their media criticial competence in relation to digital news. The study is based on Quantitative research interviews with young people (15-17 years) and qualitative interviews with people in the same age group as well as teachers and international media professionals.This study's theoretical point of departure is McQuail´s observation that peoples' values and views to a great extent are influenced by the media. Another source of theoretical inspiration was Haberman's ideas about how a diversity of views and arguments increase the citizens' ability to reflect critically on social developments - maybe even more so than in societies with  independent media and "neutral" news.The study shows that the young generation of web based news consumers assumes that it is very important to be an aware and critical consumer but also that they do not feel sufficiently equipped with the right tools required to understand the long-term impact and effect of the media reporting online. Young people basically seemed to acquire their knowledge about media by doing and learning on their own. Surprisingly, according to the young people that were interviewed for this project, the schools seemed to play a secondary role in the development of their media critical capacity.

This study views literary authors as brands and their books as products. The essay examines if different marketing activities will influence attitudes and intentions towards these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and intentions. The study is quantitative and has an experimental design consisting of different written scenarios. These scenarios are based on background information about a fictive fiction author and type of marketing campaign.

The intention of this study is to perform a content analysis based on a theoretical framework founded on multi-level governance, MLG. The thesis examines the formal changes within employment politics between 1999 and 2004 (Sweden´s action plan for employment) and 1998 and 2007 (the spring budget proposition). I will investigate how multi-level governance has effected the Swedish employment politics. Furthermore, the purpose of the thesis and the questions under consideration are: How have the formal structures within Swedish employment politics changed since Sweden?s admission to the European union, particularly during the periods 1997-2008 and 1999-2004? And: How do the changes in Sweden, together with the European union directive concerning employment, coincide in the so-called employment strategy?While performing the analysis I have focused on multi-level governance.

Abstract  The purpose of this essay was to study understandings, determine the meening of a good learning environment in the school class, and how teachers and principal can contribute to it. On the basis of existing research that says: the common attitudes and standpoints between the school management and the teachers, is fundamental in case a good learning environment will occur in the classroom, the study has analyzed if the principal?s and the teacher?s attitudes in this study, are the same. The study is based on four main questions:  What is a good learning environment, according to teachers, principal and existing research?  How can teachers and principal contribute to a good learning environment, according to teachers, principal and existing research?  Do the teacher?s and principal?s attitudes concerning what defines a good learning environment, agree?   Do the teacher?s and principal?s attitudes concerning how teachers and principal can contribute to a good learning environment, agree?  To reply to the purpose of the study, five qualitative interviews were made. The interviews were done with five teachers and one principal, working in the same school. Research and litterature of interest, has been read, and these are presented in this essay. The study result shows that the existing research gives a wide definition of what a good learning environment is, and how a teacher and principal can contribute to it.

What is it that drives a person with criminal behavior to change their lifestyle? What are the obstacles to a lifestyle change? These issues have been guiding us during this study. In the introduction, we describe the previous research that has been done among crime in men. The themes that will follow us through the course of the study are as follows; cause of crime, Self-efficacy, social network and lifestyle change. The aim of the study was to investigate the factors that a former prison convicted individual believes has been significant, as they break their criminal behavior associated with a lifestyle change.

BackgroundHandover occurs as a daily task for health care professionals in all levels of care. Handover between ambulance crew and emergency department staff stands for the first exchange of information about a patient?s condition. Different factors may impact the handover communication and make it vulnerable.AimThe aim is to highlight factors of importance at handover between the ambulance and emergency room.MethodA literature review of thirteen studies with qualitative and Quantitative research approach. The purpose of this literature review was to provide an overview of the area.ResultsExperiences for health care professionals is that communication is important for patient handover between ambulance and emergency department.

Self-archiving as a way to provide open access to research publications is gaining ground in the area of scholarly publishing. An increasing number of research funders and universities are mandating open access for output associated with their research, which calls for evaluation of the effects of the phenomenon.This two years master?s thesis aims to investigate researchers? experiences of self-archiving. A qualitative web survey was conducted and answered by 41 researchers from several different countries, and a vast majority of the respondents concur with the principle of open access. Although self-archiving shows not to be a guarantee of increased impact for the single researcher, the study shows that might be the case.

This paper is about research carried out at a hospital at which managers had taken a course in gender equality. The aim was to get a deepened understanding of them and their work on gender equality. I wanted to find out if they themselves felt that they had obtained any new knowledge and if they had changed anything at their workplace because of this new knowledge. I also wanted to know if they had experienced any problems in this process. I found that the course has been more or less decisive in order for them to start working with questions concerning gender equality.

Almost half of the population in Sweden suffers from obesity and the cases of eating disorders are increasing. We are exposed daily to the belief that losing weight will make us happier and it will just be through this particular diet. Even if it has been proven that short dieting plans like ?lose 20 pounds in one month? doesn?t give a long-term result, society continues to buy into the idea that they do.Every day 16000 placards are placed around us in Sweden with loud yellow colors and big black letters which make them almost impossible to avoid. Their main purpose is to attract and get as many people as possible to buy single copies.This essay deals with several questions: How diet tips figures on placards and how this has developed through years.

The aim of this study was to determine to what degree the framing of the political party the Sweden Democrats had changed in swedish media, from 2010 in contrast to 2012. Particular interest was directed towards the framing of the party as a problem.This was done by studying the news articles during 12 weeks in 2010, and 12 weeks in 2012, in the newspapers Aftonbladet and Expressen. These particular newspapers were especially interesting to study since they have been outspokenly critical of the party. Both of the newspapers can be said to be among the most clearly critical towards the Sweden Democrats.I studied 256 published articles retrieved through the news database Newsline. Quantitative content analysis was used to determine patterns and tendencies.