The world today is not an equal place. We see children starve, people being discriminated and women?s rights being neglected. The media coverage of women?s sports is no exception.

In order for companies to be competetive on the market, there?s a need of capital. If a company is in a need of capital to make major investments and isn?t able to prioritize internal funding, the priority will be external financing with safe securities; loans. How companies should prioritize the allocation between equity and debt, which together form value, leads us to the subject of capital structure.

The general pension supplement introduced in 1960 which introduced the public pension funds in Sweden. In the late 1990s the Swedish pension system was reformed and established the current structure. Today, funds are one of the most common forms of savings in Sweden and mutual funds are the most common type.The purpose of this study is to analyze the risk-adjusted returns for the AP funds in the period 2003-2009. Study was based on five funds that are most similar and have the same mission. These funds are AP1, AP2, AP3, AP4 and AP7.The method used in this study is mainly based on a survey of the figures and measurable units of statistical methods that have been carried out by a quantitative approach.

Purpose: The aim of this bachelor thesis is to explain how advancement factors affect men and woman to advance in their careers in the accounting profession.                                Methodology: A positivist approaches and a deductive approach, with a quantitative method was used to obtain the results of the analysis. Theoretical perspective: The theory describes the career stages, audit assistant, approved auditor, registered auditor, manager and partner. Their responsibilities and what it takes to get there is explained. Theory section also describes the different advancement factors from a gender perspective. Empirical: The empirical material is based on a survey conducted in respondents who represent the five career stages. The collected data is then analyzed using statistical tests. Conclusion: The analysis shows that the identified career advancement factors that limit and stimulates the male and female auditors? career ladder.

Is social media becoming a new form of interview? This is a quantitative study about the use of quotations from social media in Swedish newspapers. We chose the online editions of two of Sweden?s biggest newspapers for this, namely aftonbladet.se and dn.se.Although we noticed a big difference between the more serious dn.se and the more scandal-oriented aftonbladet.se both newspaper still frequently used quotations from social media.The thing that we found most troublesome about this phenomenon was the fact that we found that journalists very rarely contacted the person whose quotations they used. That meant that the interviewee had a very slim chance of correcting any misunderstandings.It also opened up the opportunity for certain people to use the media to spread their own agendas without getting questioned.We used the social institutionalizing theory and the social responsibility theory to verify our findings.

The subject for our bachelor thesis is how sugar is portrayed in Aftonbladet. By analyzing newspapers from 1995 and 2013 we wanted to research if the portrayal of sugar has changed during the years. We have noticed that there is a trend of being healthy and fit today. ?Strong is the new skinny? is a quote we can see in social media and on blogs today.

The purpose with our study was to see if and how the amount of articles regarding different sports has changed during the last three decades. If it had changed our target was to se how and why it had changed. We have performed a quantitative content analysis. In the analysis we have studied the two national Swedish newspapers Dagens Nyheter and Aftonbladet. In doing so we have created two synthetic weeks in each of the years 1986, 1999 and 2012.

AbstractThe aim of the studie was to investigate if the Pediatric Early Warning Score system, PEWS, is an useful instrument on a children's inpatient ward, regarding the detecting of deterioration in children's vital signs. For this, a quantitative descriptive design with qualitative elements was used. Method: Study specific questionnaires were distributed to 86 persons (helpnurses, nurses and doctors). Of these, 36 answered and sent back the surveys. Results: Of 36 responses 25 felt experienced a faster detection of deterioration of vital signs in the child.

Today the ability to swim is taken for granted by most people. Most of Sweden?s adult population can swim which is reflected in the reduced number of accidental drownings. About 1900 AD when Sweden?s population was about five million the average drownings per year was 1100.

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

The aim of this study was to examine the readability of news articles published in the Swedish national newspaper Dagens Nyheter during the years 1999 - 2013. Our hypothesis was that the written language in newspapers is simpler today than it was 15 years ago. To measure the possible change of the written language in a quantitative study we chose to use a method to calculate the readability of 30 news articles, two from each year. We could not see any development of the language level so we chose to do a complementary qualitative study of the layout and presentation of the news articles. This secondary study showed a significant change in how news is presented throughout the years.

Abstract:Theoretical framework:  The Theory of Suffering by Katie Eriksson was used.Aim: The aim was to illuminate factors that influence women?s choice to seek care for urinary incontinence.Method: This literature review was based on a sample of nine qualitative and quantitative studies. Modified templates were used to assess the quality of the studies. Analysis of the results was done withmanifest content analysis.Findings: Findings made clear that the experience of shame is a central factor for women not to seek treatment for their urinary incontinence UI. Women had to have severe loss of quality of life in order to seek help for their UI, and the loss of quality of life had to be subjectively larger than the feeling of shame.

The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence.

33 referendum has taken place in european states regarding the European Union since the fall of the Berlin wall. This thesis aims to initialy identify potential patterns in this group of referenda to launch and test a theory/hypothesis anchored in this pattern.The european states are differing in nature and the standard of living is chosen as the factor that can potentially have affected the outcome of the referenda held. The carrying thought here being that the voters in states with considerably lower standard of living than the european average would have a more positive attitude towards a deepened cooperation among european states.To try this connection between standard of living and how european citizens have placed their votes a main and principal quantitative test is undertaken. It is followed by discussion and arguments about the result of the test.The argumentation goes from being hopefull of the strenght of the hypothesis, to a more ciritical view of its' strength. The thesis is wrapped up in some argumentation about how and why it fails to explain what it was initially intended to do.

Our study illustrates health communication in order to find out how widespread the knowledge is about osteoporosis and how to reach out with health information to the public. Our essay was conducted through quantitative surveys, which included 402 respondents. This in order to highlight the prevailing uncertainty about the public disorder osteoporosis, which is common in Sweden. We wish to examine trough which channels our respondents choose to collect their health information. The thesis framework includes theories such as McGuire?s ProcessingTheory, Agenda setting, Two-step hypothesis and Diffusion of innovation. Through these theories, we analyzed our empirical data that emerged. The results showed that our respondents had very low knowledge of osteoporosis, although theyshowed interest for health information. The results also showed that respondents were consistent intheir actions regarding which channels they came to turn to. They prefered their health informationfrom news papers and family, friends and work colleagues. When asked where they got their information from, the respondents answered mostly from family, friends and work colleagues, followed closely by newspapers. This shows that respondents are more receptive to informationfrom the channels of their own choice. The results also showed that the propensity to change behavior increases with the age of the respondents..