The purpose of this essay is to increase the understanding of how the management´s core values reflect the brand´s profile and image. To be able to fulfill that purpose, we used three problem statements that questioned how consumers, retailers and the employees of the company Kosta Boda perceived the brand. To accomplish this, we used a qualitative method. We started collecting theories about the topics: brand, image and profile that gave us a good foundation to build our Qualitative interviews on and to increase the understanding for the topics. To collect imperical data, we interviewed consumers, retailers and employees at Kosta Boda both by email, phone and face-to-face interviews.

This is a case study where the purpose is to examine three youth workers view of the cooperation with the classroom teachers.This study was conducted through Qualitative interviews, which are usually used when one wants to interpret or explain something. Unlike quantitative interviews, which are used when one is trying to measure something. I have used semi-structured interviews when I tried to answer my questions. My results showed that the three different informants collaborated with the school and classroom teachers in different ways, one of them had no scheduled time to plan with classroom teachers, while the other two had. Two of the informants worked in class during the mornings basically every day, the third one were in class for a few lessons.

The objective of this study was to bring further knowledge to the subject as to what influences students motivation and self-esteem. The study had focus on role that the teachers play in these aspects. The study was done by using both a qualitative and quantitative approach. The qualitative method was interviews based on six interviews with two teachers and four students from two different classes. The quantitative method was a questionnaire study that was done in both classes.

Aim: The overall aim of this survey was to show whether, and possibly how, Stockholm?s three biggest football clubs (in supporter counts) works strategically with their communication regarding to supporter violence. A further goal of this paper is to contribute with knowledge that could be used by football clubs in their efforts against supporter violence. From this purpose two questions were constructed: 1) Do football clubs work strategically with their communications with regard to supporter violence? In that case, how? 2) Can work with strategic communication in terms of supporter violence improve? In such cases, how?Material and Method: The method used in this studie is of a qualitative character.

"Understanding what I write" is a study of university-scientists? work concerning science-information, with the basis in Pedagogical Theory. The empirical material is collected through an inquiry and several interviews with scinentists at the ten universities of Sweden. This inquiry was done within the timeframe of November 2000 to Janurary 2001. The purpose is to find out wich methods scientists use to spread their knowledge to the society and what possibilities there are to improve these..

Individual adaption to the student´s needs is a recurring main theme in the new Swedish curriculum (Lgr11). The purpose of this qualitative study is to examine how teachers work with individual adjustment for students with reading and writing difficulties. The study was based on five questions;In what way do teachers organize their teaching in the classroom individually for students with reading and writing difficulties?What methods do they use for student´s with reading and writing difficulties?What difficulties do they encounter in their teaching?How do the teachers reason to curriculum goals regarding individual adaptions?How do they think about their own knowledge regarding reading- and writing difficulties and dyslexia?The method for my study was Qualitative interviews. Five teachers were interviewed in semi-structured interviews.

Issues related to knowledge assessment and its consequences for both the individual and the entire school system are topical in today's school debate. The mere fact that didactic issues that focus on assessment are discussed actively not only in scholastic environments but even in media and other communities is further proof that knowledge assessment is an important and complex phenomenon in our lives.The subject that I have chosen to look into is about how the work with assessment issues is handled in Swedish as well as Russian elementary school's early years. The goal with this study is to see how my studies have been conducted with a qualitative approach by which I collected qualitative information in the form of documents, papers and interviews. To make the approach even more appropriate for my area of research, I have chosen to merge two qualitative research methods. The first is a qualitative content analysis which analyses the governing documents.

Stress is something that has increased in recent decades among adolescents. Several reports indicate that young people today are more stressed because of the many demands they wear. They should be good in school, achievement expectations, get an education or job, make choices and think about their future. The purpose of our essay is that we want to explore and gain an understanding of how young people in the third grade in high school looks to stress. To conduct this study, we used a qualitative approach, by doing interviews with 10 high school students attending third grade at Västerviks gymnasium. The result we got out of the interviews was that young people experience stress differently, depending on their different as individuals. We found that there are different causes of stress, such as school, media, friends, demands from various quarters and choosing education.The interviews showed that some kind of stress was possible to handle for the adolescents, for instance by making schedule. Some stress from society was, on the other hand, more difficult to avoid..

The aim of this study was to visualize in a pluralistic perspective how mothers of breastfed preschool children experience being treated by preschool teachers. Method: Qualitative interviews with 10 mothers and qualitative content analysis. The mothers experienced breastfeeding was surrounded by slience at preschool. The mothers were met with silence, felt vulnerable and did not want to be subject to criticizm. To the best of our knowledge, this is the first investigation on this subject. .

This essay is a case study of how two non-profit organizations, in the same line of business work with external communication and new media such as Internet and social media (Facebook and Twitter).Both these organizations are located in different countries and the purpose of the case study is also to find out if the differences in their work methods in communication depend on organizational or cultural differences. The case study was conducted in the organizations Sverige Amerika Centret in Karlstad, Sweden and The Swedish Council of America in Minneapolis, US. A qualitative approach executed through interviews and a qualitative content analysis of the organizations annual report from 2010. The result of the interviews and the document content analysis shows that there are differences in the way these organizations handle their work with external communications and new media. One of the organizations uses new media more actively in their work with communication and through that channel creates a relationship with its external audiences. The theories that has been used for this case study is Organization communication, Intercultural communication, Public Relations and Organization culture. Keywords: external communication, new media, culture and employees..

The purpose of this masters thesis is to find out whether the library can be a way to support integration. To fulfil this purpose we have, by Qualitative interviews, obtained information about eight immigrant womens views on and experiences of the Swedish public library. Through the literature and earlier research we have presented a background of immigrants and integration in Sweden along with factors that may influence the integration process. We have tried to give an insight into what is said about the immigrant woman in research and media, which we think affects her life and we also have given a short introduction to immigrant womens life in Sweden today. Of great interest for our essay have also been the public librarys objectives and social role in society.

This bachelors thesis examines how av new musicfestival in Umea is communicated on thefestivals website and how the communication is beeing percepted by people who have boughttickets to the festival and people who have chosen not to. The material is based on qualitativeinterviews with theese people and a discourse analysis of the website. The methods beeingused in this thesis are discourse analysis and Qualitative interviews. The interviews focuses ontwo groups, people who have bought tickets to the festival and the ones who has not. Theresults of the analysis shows that the website uxufestival.se communicates the vision of aunique festival who brings people together.

We have decided to conduct a case study of German and Swedish mid-level managers within the automobile industry. Primarily we used a qualitative method of investigation and a phenomenographical methodological approach in order to conduct an in depth analysis. We conducted semi-structured interviews with six mid-level managers each in Germany and Sweden. The semi-structured interviews allowed us to conduct flexible interviews which enabled these managers to speak relatively freely about their own view of leadership. Throughout our investigation we have based our results on the empirical findings and at the same time sought explanations to different phenomenon in relevant secondary data, such as management literature, thus used the abductive method of investigation..

The aim of this study was to examine the possibilities to enter the regular labour market for pupils and young adults with intellectual disabilities. The method used is tape-recorded Qualitative interviews with; Two pupils with intellectual disabilities, studying the last year at a special school. Two young adults with intellectual disabilities, former pupils at a special school and at the moment in search of work at a Public Employment Service office for young adults with disabilities. Furthermore were interviews made with two professionals, one student counsellor at a special school and one representative at a Public Employment Service office for young adults with disabilities. For analysing the empirical data, Iris Marion Young's theory about Five Faces of Oppression, Crip theory and Dalrymple and Burkes theory about empowerment was used.

The concept of IT has developed into ICT (Information- and Communication Technology) over the years. ICT has an increasing impact in society and the Swedish curriculum (Lpo 94) highlights the importance of school to convey lasting knowledge that constitutes the general frame of reference that everyone in society is in need of. The purpose of this study was to find out how teachers perceive and use ICT in secondary school and discover the teachers? vision concerning ICT.The used approach for the study is a qualitative research with a basis of interviews. Four interviews are made with teachers from the early years of secondary school, at two different schools.