AbstractAuthor: Markus Ekström and Albin OlssonAdvisor & examinator: Petter Boye, Thomas KarlssonTitle: Brand Valuation of companiesKeywords: Brand Valuation and Kalmar CountyIntroduction & Problem: The term trademark is originated from the Old Scandinavianbrandr and means stigmatize. A new standard for brand valuation ISO 10668 was adopted in2010, which has created a more reliable valuation method. It used several different methodsbefore, which meant different values but now they have agreed to this standard, which shouldmean that more companies make brand valuation. But that?s not the case, and you can wonderwhy? We also want to see the benefits created for companies, and the benefits companies canget with a valuation of the brand.Purpose: With this essay we want to examine how companies in Kalmar County looks atbrand valuation, if they have made it or not.

The aim with this work is to understand and point out how significant Facebook is for teenager´s identity-construction. Through interviews with six teenagers, three boys and three girls in the age of sixteen and seventeen, I investigated how teenagers use Facebook and what purpose these interviewees put out to be members at Facebook.The interview-material then was analyzed from selected sociological/social psychology theories and also previous research. The study showed that the interviewees self-presentations for the sake of their awareness was more characterized of reflexivity than spontaneity. Because of their broad audience they choose to not write or publish too private information about themselves on Facebook. Despite a reflexive approach the identity-construction on Facebook could be affected of other people in a negative direction.

This study concerns how Muslims are portrayed in a choice of twelve news articles from Swedish dailies and tabloid newspapers on the aftermath of the film Innocence of Muslims published on YouTube. All articles are distributed in the newspapers Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet in the period of September 11th, 2012 until September 30th, 2012.For this study, a qualitative text analysis has been embraced and focus has been on van Dijk?s Critical discourse analysis to the texts, with additional features from semiotics applied on the images.The theories consist of Critical discourse analysis, hegemony, ideology and power, postcolonialism and stereotyping.In the qualitative content analysis, concrete examples from the articles are retrieved and commented. These have been divided into various themes, which are trends that the authors have been able to distinguish in the analysis.The result shows that Muslims in the analyzed newspapers are portrayed as the others, unimportant and extremely religious, in a negative manner rather than a positive. Moreover the press has tendencies to generalize Muslims as a group.

BackgroundAnorexia nervosa is a growing problem in society and it is most common among women. It is a complex disease that affects both the mental and the physical health. The disease expresses itself differently from person to person, therefore, treatment should be individualized. Nurses need to gain insight into how patients feel about the treatment in order to understand their experience. Previous studies use statistical research to evaluate treatment.

Bakgrund: Depression är en folkhälsosjukdom i Sverige. Den kan uttryckas i både fysiska och psykiska symtom. Sjuksköterskan har en roll i att upptäcka och identifiera dessa. Syfte: Att undersöka sjuksköterskors uppfattningar om och förhållningssätt till depression och/eller depressionssymtom hos patienter inom primärvården. Metod: En intervjuundersökning med sex sjuksköterskor som arbetar på vårdcentraler i Sverige.

Background and aim: The number of refugees and unaccompanied children are increasing in Sweden and these people belong to one of the groups that are at higher risk for developing suicidal behavior. At the same time the lack of research on the subject is mentioned several times by different sources. The aim of this study is therefore to investigate suicidal behavior among young refugees between the ages 13 to 18 years in Sweden, from personnel experiences in social services.Method: We have chosen a qualitative approach with seven narrative interviews that each lasted for about one hour and were recorded. The interview guide was semi structured. The respondents in this study consist of one student counselor, workers from two child psychiatry departments and four different residential care homes for unaccompanied children and young persons.Results and conclusions: The respondents had the understanding that young refugees have been through a lot, lost their families and experienced difficult traumas and a tough refuge.

This thesis discusses various approaches that venture capitalists have when evaluating investment prospects. The thesis is a case study of the business angel network Firm Factory Network. The empirical material is based on an extensive interview with Firm Factory CEO Daniel Kaplan. Our conclusion is that Firm Factory Network uses both informal and formal methods when they evaluate interesting prospects..

Authors: Malin Andersson & Mattias ÅsénTitel: ?Det här är ett plagiat?Level: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: 44 (without appendix)Sportbladet is Sweden?s biggest sports newspaper online. Their audience, as for all online newspaper?s audience, has big expectations of a steady flow of news. The economic conditions of journalism, together with the interests from the owners, may force newspapers to produce large quantities of news for cheap costs.

The underlying question addressed in this paper is whether or not it is possible to influence the way a company?s employees behave using monetary incentives. How efficient is money as a means to enhance work motivation? Today, the assumption that employees perform better when bribed with rewards is questioned by scholars. The previous confidence in monetary reward systems is increasingly being replaced with hope for more effective programs, where employees to a greater extent can be motivated by non-monetary incentives.

Although women have had access to colleges and universities in Sweden for quite some timeand the share of women at the undergraduate level has been high for many years (40% by thelate 1950:s, nowadays women are a majority at that level), still the share of women professorsis low. This paper will study some researchers? view on how a professor should be, and alsohow they relate themselves to that ideal. The method used is qualitative interviews, whichhave then been analysed by discourse analysis. The paper also contains a discussion on thehistory of the universities from the Middle Ages and forward, to show how the impact of thathistorical legacy affects universities today.Eight respondents were interviewed, four women and four men.

Purpose: The purpose of this study is to find out how much influence underlying factors have in connection to the internationalization of Born Global firms. Methodology: This study has a qualitative approach in which data is obtained mainly through interviews and secondary data which consists previous theories about the internationalization in small and medium sized firms and recent theories that entitle these firms as Born Global. Conclusion: Based on the existing theories and the qualitative data, we have concluded that the underlying factors for the Born Global firm?s internationalization are abilities and opportunities to create insidership in relevant networks. The most crucial underlying factors for Born Global firm?s internationalization are the ability to create processes to break old patterns of thoughts and the ability to ally with right partners. .

The purpose of this thesis is to clarify the concept of ?managing diversity? and to describe how it appears in the Swedish school, in the classroom as well as in the organisation. To support the study, interviews have been carried out with principals and teachers in three different Swedish schools.The thesis is divided into two sections; a literature study and an interview section where we describe the thoughts and knowledge of principals and teachers. From a diversity point of view, we discuss the relationship between documents, organisation and teaching.The study described in this thesis shows that managing diversity has not yet had its break-through in a Swedish school context. The official curriculum of the Swedish school system values diversity, although the directives are unclear as to how the managing of diversity is to be carried out in reality.

The purpose of this study is to investigate two Handelsbanken offices and how they work in similar ways when dealing with internal communication. The goal is to answer if and in what way the managers` and the employes perceive their internal communication at the two bank officies. By a comparation between the two decentralisized officies the aim is also to study what differences and/or similarities that exists in internal communications?Are managers and employees satisfied with the communication that flows in the organization? I find it interesting to investigate in wheather there exist a similarity in the internal communication between the managers and the employees since it is a decentralized organization.I have made five semi-structured interviews with two managers at two different Handelsbanken offices. Additionally two interviews with two employes at one of the offices and also one interview at the other Handelsbanken office.By the study I have found that all respondents have a positive impression according the internal communication.

The aim of this study was to visualize in a pluralistic perspective how mothers of breastfed preschool children experience being treated by preschool teachers. Method: Qualitative interviews with 10 mothers and qualitative content analysis. The mothers experienced breastfeeding was surrounded by slience at preschool. The mothers were met with silence, felt vulnerable and did not want to be subject to criticizm. To the best of our knowledge, this is the first investigation on this subject. .

???This study has been made with the purpose of gaining an understanding of how a Swedish company may think and act concerning their internal control. An American body, COSO, have for some time published documents containing guidelines for how companies should go about this process, however, when conducting this study we were not aware of the extent to which companies in Europe and mainly Sweden used them. In order to learn about this, and also to gain an understanding of when these guidelines are appropriate, we conducted a case study with a large-sized, multinational Swedish company. We also conducted an interview with an expert in internal control monitoring, Anna-Clara af Ekenstam of Pricewaterhouse Coopers, in order to get the perspective of the evaluators in this process and to gain some insight as to whether our case is typical in Sweden or not. We found that our company disregards certain aspects of internal control condoned by COSO, while performing better on other dimensions.