The purpose of this thesis is to clarify the connection between word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media.This purpose served to answer our research question: How can companies deliberately create viral marketing?To answer this question we based our study on a qualitative method where we conducted eight interviews with different people, all with experience in our research field. We focused on our respondents? own opinions and were more interested in their personal experiences rather than the market in general.In our last chapter our analysis clearly demonstrates that companies can deliberately create viral marketing. This is possible if companies create material that appeal to and that triggers the costumer to share.

The purpose of this report is to create and develop a model that streamlines and helps the innovationprocess of an idea owner and also in the development of ideas.This model should be able to apply for workshops and in innovation advice or business devlopment. I used the qualitative method in my essay just to get a maximum clear data collection, where the seven respondents were included in the interviews. However, much of the information retrieved from the theory books and research/science articles, in order to answer the research/Sceince question in the best possible way.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

This essay focuses on two social workers talking about their working field in the prostitution area in a Swedish city. The study aims to investigate how the social workers talk about their field and clients that are in it through the use of narrative analysis. Furthermore we discuss the complications with qualitative interviews, narrative analysis from a feminist theoretical and methodological point of view. The study is based on an interview with the two social workers. The result reveals only tendencies rather than a general "truth".

Since the beginning of 2007 Stockholm Resilience Centre has produced scientifictransdisciplinary research in the subjects of sustainability and resilience. There is a highambition to communicate the results of the research to key stakeholders. One of the targetgroups is policy makers, because the mission identifies this group as important when reachingfor the main goal (vision) of the research institute. The media of choice is an e-newsletterwith the latest resilience research produced within Stockholm Resilience Centre. It is at thesame time an opportunity to bring forth the organisations objective connected with the vision.The newsletter is studied in the light of marketing communication with the purpose to clarifythe needs of policy makers, examine the limits and possibilities of the media and theorganisational aspects with the intention to give guidelines concerning the development of thenewsletter.

Throughout the years more and more charitable organisations have appeared and the competition between them has increased. This has forced the charities to use more marketing strategies in their work in order to strengthen their competitiveness. Research in philanthropy in terms of economy and marketing has been neglected in Sweden and the research that is done today is mainly focused on why individuals donate to charity. A donation, according to the writers of this thesis, has been seen as an economical activity and can therefore be explained and understood through economical models and theories. This thesis aims to see how a contributor to charity makes the decision to donate money, consequently see how the donation decision process actually works from a theoretical model of a buying decision process from marketing literature. The purpose of this thesis is therefore to from a buying decision process concerning products describe the donation decision process for contributors to charity. By achieving this purpose the writers aim to compare if a donation decision process go through certain steps similar to a buying decision process.

Content and Language Integrated Learning (CLIL) is a relatively new method for learning a foreign language. CLIL programs are growing in popularity and more and more schools are adopting it all around the world. There is still no special education for the teachers working with CLIL, though research suggests it may be an effective method for achieving good results.To get a realistic view of the work of a CLIL teacher, I have interviewed four different mathematic teachers who work at CLIL international schools in Spain with English as the foreign language. I have compared their methods and experiences with the main ideas of current research in this particular field.The survey shows that the teachers? views about how CLIL is to be used do not completely correspond to that of the research.

This study examines how social workers in child and youth units within Social Services perceive and experience working with violence in young people's intimate relationships. The study aims to highlight whether there is a need for a domestic violence team within the child and youth units. Violence in young people?s close relationships is a growing societal issue, with limited establishment within the research field. While research on the frequency of such violence has increased, studies focusing on tailored support measures have lagged behind.

The aim of this study was to describe how male social workers who work in the section for children and family in one municipality in southern Sweden, experience that their gender influences their daily work. The main focus is to understand what it means to be a man in the social services department. The first research question was how the male social workers experienced how their gender influenced their contact with children and parents in terms of possibilities and obstacles. The second research question was how the male social workers experienced how their gender influenced their working place in terms of possibilities and obstacles. The third research question was how the male social workers experienced that their gender affected the work with women colleagues.

Background: Pupils? responsibilities are presented in the curriculum Lgr11 as a given thing. There has been some research in the field of pupil responsibility, but research covering school grades 1-3 could not be found. The study investigates theories of responsibility, pupil responsibility, power and pupil influence.Purpose: The purpose of this study is to find out the teachers? views on pupil responsibility.

Different field tests are currently used in a wide extent in different levels of soccer teams. To be able to assess the players? physiological status the tests must have high validity, reliability and external validity. Many different tests have been developt, but currently only five of these tests are most commonly used: Yo-Yo intermittent recovery test (YIRT), Yo-Yo intermittent endurance test (YIET), Multi-sprint-test, Beep-test and Cooper-test. Presently there is no definitive conclusion regarding which of these tests is most suitable for soccer players.

This study compares the sample variance of the mean in a simple random sample (SRS) and a systematic sample from a surface. The study also compares the prediction error variance in a SRS and systematic sample from a random field. Recommendations are presented on which method to use in the clearance and exemption process in the nuclear industry. The results indicate that quadratic systematic sampling outperformed SRS in most instances and proved to be especially efficient in the presence of a long-ranged covariance function and high sampling intensity (i.e. short distances between observations).

The purpose of this study is to investigate which types of cultural capital gives high status in the current field of ?the creative industry? ? a group which could be seen as a new power elite in Gothenburg ? and how people with the ?right? cultural capital is included in the field. The author is invited to several free events within this field, and is investigating the process of inclusion with an auto-ethnographic method. The study will show that the process of inclusion is working quite absolute in the field of the creative industry, and that the audiences are mainly homogenous: masculine, white, middle class, has a taste disposition of the ?eclectic omnivore?, has entrepreneurial knowledges and is an active social media agent.

Since the mid 1900s the organizational perspective in media producing companies has changed. The focus has shifted from just being a laborer to the person behind the effort. The most important for an efficient and smooth organization is the motivation of the employees and the social working environment. Former research argues that managers must be coaches and that crucial factors for the survival of organizations are creativity, innovation and adaptability. With this study we investigate what motivates employees to use their creative skills.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.