In order to become even more competitive, a partnering with other niche players is essential in achieving a competitive advantage and it enables opportunities for reintermediation. From an intermediate perspective, there are great possibilities for those who become content coordinators to enter the market. By becoming a bundler of services and products, the content coordinators will become the actors that will capture the most profit in the value web. The value creating drivers that have been identified in the business landscape of intermediates concern owning the content or owning the customer relationship. We find the possibilities of an intermediate actor, such as a content coordinator to achieve competitive advantage through strategic fit is subject to the context and the ability of creating more innovative and co-creative distribution systems.

The global spread of the Internet has enabled busniesses and consumers in all industries to be better informed. Consequently, the buying process has appeared to become different from what tratditional models implies. As the buying behaviour among customers is evolving, selling companies are responding to this change. This thesis evolves around the consequences that the developing relationship between buyer and seller in business-to-business companies has led to. The topic in focus is the buzzword and phenomena "content marketing" with its marketing and selling strategy.

In the curriculum from 2011 for Religion in Swedish Upper Secondary School, a new content has been added regarding the relationship between religion and science. The pupils are supposed to acquire a view of how the understanding of religion and science can express questions concerning creationism and evolution. The purpose of this study is to identify how this relation between religion and science is represented in textbooks for the subjects of Religion and Biology and how pupils are encouraged to reflect on and discuss this relationship. The method of this essay consists of a qualitative content analysis of textbooks from both Religion and Biology. The result of this study showed an overall multifaceted picture of the relation between religion and science..

In most countries, the dairy industry focuses on the volume of milk produced instead of its composition. This results in a high content of water and a lower proportion of fat and protein. A high proportion of water is not desirable when processing the milk into various dairy products like cheese, cream and milk powder. High water content also increases the costs for transport and storage, and also an unnecessary, albeit marginal, strains on the world?s water reservoir.

The purpose of this BA-thesis was to learn the differences in news broadcasts between one public service radio channel and two commercial radio channels. To do this we used a quantitative analysis method to examine the content of the news broadcasts and then we conducted in-depth interviews with several people working with the different radio channels using a qualitative research interview method to learn their views on news and news broadcasting.We measured the differences between the channels in six areas: subject, headline, news presentation, gender, advertising and sources.Our two main theories were normative theory and media logic.The results found that there were several major differences between the public service radio channel and the two commercial radio channels. Apart from several important differences in the six measured categories we also found that the sound and tone in the public service radio channel was very different from the two commercial radio channels.We also found the public service radio channels news broadcasts to be more serious than the two commercials ones?..

Purpose: The purpose of the study is to gain a deeper understanding of influencing behaviours concerning individualized viewing in relation to VoD-services (Video on Demand), and how this reflects the perceived viewing behaviour in terms of habits, content and social actions.Theory: The theory that primarily underpins this study is Jacob Bjur?s thesis Transforming Audiences. Bjur?s thesis provides an analytical model of individualized viewing behaviour that has been used in this study case. The model is founded on three central tenet areas of individualization, Habitualness that ensures habits, Socialness that refers to the social space and Referential space that ensures content/selection and viewership as a referential act.Method/Material: The study is based on a qualitative research method underpinned by focus groups interviews.Results: The research demonstrates strong tendencies towards an individualised viewing behaviour in the use of VoD-services.

This thesis has its background in my curiosity of music and emotions. How can one find the technical way of bringing out emotions in music? I have worked with passages in music that I believe that the composer intended us as musicians to perform. This thesis presents a collaboration of three chamber musicians working with and performing Brahms Clarinet Trio, the first three movements. I?ve studied different theory analyses by several teachers and worked with the trio to apply it onto the performance and our interpretation of the work.

The water tower in Uppsala city forest was built in the late 1950's in what is now a nature reserve. The unique place was supposed to be visited by people, which is currently not the situation. This bachelor thesis aimed to perform an analysis and make a design proposal for the environment surrounding the water tower. The analysis was performed using the methodology previously described by architect Arne Branzell. The methodology focuses on how a space is perceived by a person moving through it.

This study is about the use of textbooks in teaching English as a second language and about teachers? attitudes and opinions of using textbooks during lessons. The aim of the study is to receive a deeper understanding of the use of textbooks in English teaching and to learn about why teachers choose whether to use the textbook approach or not. The study contains an analysis of the textbooks the teachers in our study used. The analysis shows the actual content and the types of texts together with the design and the structure of the textbooks.

AbstractAuthors: Mikael Gustafsson & Kristofer von WachenfeldtTitle: With help from people and cattle; to recover from mental illness in a rural environment [translated title]Supervisor: Kent-Inge PerseiusPurpose: The aim of this study was to examine feelings of recovery from mental illness in the perspective of individuals participating in Nymålen; a rural- situated facility focusing on recreation- and work- related interventions. The study took place outside of Oskarshamn, Sweden. The study focused on if, and in that case how, Nymålen contributes to recovery from mental illness. We were also interested in which factors affecting the recovery-process, as expressed by the participants themselves.Method: Eight individuals from Nymålen participated in individually performed semi- structured interviews. The collected data was then coded and categorized to enable further analysis by using Qualitative content analysis inspired by Graneheim & Lundman (2003).

The aim of this study was to visualize in a pluralistic perspective how mothers of breastfed preschool children experience being treated by preschool teachers. Method: Qualitative interviews with 10 mothers and qualitative content analysis. The mothers experienced breastfeeding was surrounded by slience at preschool. The mothers were met with silence, felt vulnerable and did not want to be subject to criticizm. To the best of our knowledge, this is the first investigation on this subject. .

Mobile TV ? is the introduction on the Swedish market about content and customer relationship? This study explores and defines key factors of decisive importance for the introduction of mobile TV in Sweden, using the TAIDA model. In order to summarize and analyze the factors, four interviews with key actors have been carried out. The answers have been compared to generate the two different criteria that are used for presenting four different scenarios. The purpose of the study is to constitute data in the decision making process.

Palliative care is founded on a holistic attitude, with the goal to alleviate suffering when a cure is no longer possible. Palliative care affirms life and regards dying as a normal process, providing possibilities of a quality time for the patient and family. Studies show that an increasing number of people choose to live the final phase of their life in their own home. A requirement for end of life care is an effective team work, where the nurse is responsible for more advanced care, and the caregiver?s provides the immediate care.

The aim with this study is to identify and discuss discourses in public service policy documents to clarify that public service policy is political and not self-evident. The study's theoretical as well as methodological starting point is the discourse theory of Laclau and Mouffe, which ontological position is that all meaning is constructed by discourses. In the studied material, two discourses have been identified in policy concerning the content in public service media. The responsibility-discourse construct meanings of what content the policy wants to see in public service media and in the quality-discourse meanings of how the content should be is constructed. Public service policy is consistent over the period that has been studied and the study shows that there is consensus in the parliament about the regulation of the content in public service media.

The purpose of this paper is to examine how the Greeks in connection with the crisis in Greece is portrayed in Swedish newspapers, as well as the second generation Greeks in Sweden experiencing and interpreting the portraying and how it affects their everyday lives. The idea is to create an understanding of what happens when ethnic aspects is being portrayed in the media and how it is perceived and interpreted by second generation immigrants, and what this might mean for the impact of their daily life. The study is based, therefore on the following questions; how are the Greeks in connection with the crisis in Greece being portrayed in Swedish newspapers? How does second generations Greeks in Sweden perceive and interpret the portraying, and how it affects their everyday lives?The study's basic methodological approach is qualitative text analysis and qualitative interviews. Qualitative text analysis is to bring out the essential content through careful reading of the text parts and the context in which it is included.