The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the interdiscursivity that emerges when brands are communicated through podcasts. Another aim was to understand how relationships and identities are constructed through the podcast by examining its intended audience. In order to achieve this a critical discourse analysis was used as both underlining theory and comprehensive method.

In the fall of 2014 a literature review and a scientific study of the topic; "... in the extent to which companies in the industry applies the evaluation of continuous improvement? was conducted at Mälardalen University. These studies are the foundation of this thesis.A strategic improvement is often divided into smaller steps of improvements at each hierarchical level from the top down through the organization. But if there is no response system that can confirm the results of these improvements back through the organization it is very hard to see if the improvements really are improvements or just changes and a waste of resources.

National identity, multiculturalism and invisible norms are three conceptions focused on in this essay. They are discussed and analysed with the purpose of deepening deepen the understanding of their meaning. Further on they become instruments in a study of the Liberal Party's proposal for new politics of integration. My ambition is to distinguish signs of a Swedish national identity in this proposal and to interpret the party's relation to multiculturalism.The method of this essay comprises partly a literature study and partly a Qualitative analysis of text.My discussion and analysis ended in an understanding of national identity and multiculturalism as complex and interrelated conceptions. I found parts of a Swedish national identity in the value of working, in the fear of the cultural unknown and of eventual anti Swedish culture, in the idea of Sweden as the best country in the world considering gender equality and in the strong defence for the Swedish language.

This paper is a Master thesis for the Master?s program in International and European Relations in the Department of Management and Economics at Linköping University. As the title indicates, the aim of this thesis is to make a comparative analysis of the conflict resolution initiatives that were employed in the Sierra Leonean and Liberian conflicts. The research questions are: ? What were the root causes and trajectories of the Sierra Leonean and Liberian conflicts? ? What were the conflict resolution initiatives employed in resolving both conflicts? ? Why did the Lome Peace Accord succeed in the case of Sierra Leone whilst the Abuja Peace Accord failed in bringing peace to Liberia? In order to answer the afore-mentioned questions and fulfil the aim of this paper, a qualitative research method has been chosen.

The purpose of this paper is to examine how the term "pupils in need of special support" is defined in Swedish central policy documents. The essay is based on a social constructive contribute knowledge about the term?s definition and interpretation with support in a range of scientific texts. The method for achieving the purpose based on qualitative textual analysis of Skollagen 2010:800, Läroplan för grundskolan, förskoleklassen och fritidshemmet- Lgr 11, Salamancadeklarationen and analysis of the result of three scientific studies.Neither Skollagen 2010:800 nor Lgr 11 gives a clear definition of the term ?pupils in need of special support?.

This report contains a risk analysis of transportation of dangerous goods in Kalmar. The analysis is based on quantitative data and an evaluation of the risks based on both the probability of occurring accidents as well as the consequences of those. The risks are presented as both individual and societal risks..

The intention of this study is to find out how the female celebrity is portrayed in women?s magazines directed at women of different age groups. The magazines that I have chosen to analyse are Frida, Veckorevyn and Damernas Värld. My aim is to find out what kind of celebrity appears in the magazines in terms of occupation and topics in the articles. Furthermore, the aim is also to determine whether the celebrity is portrayed in a different or similar way depending on the target group.

Purpose: The purpose of this study has been to identify different actors and processes in music recording. We find this interesting since there have been a lot of changes in the music industry over the last years. Our ambition has been to point out different actors and their roles during the advent of recorded music, and identify different features and processes in the creation of music today and in the future. To fulfill our purpose we have had the following research question: What characterize, in a future perspective, the gathered process during the creation of recorded music from idea to delivery and experience?Method: We have used a qualitative approach for this study and we have conducted seven interviews with persons from different areas of the Music Industry and radio.

A large number of genocides have taken place in our history. The purpose of this essay is to examine how genocide is treated in five high school history textbooks. I have studied a large number of issues. I have examined which genocides are discussed in the textbooks and which genocides the textbooks don?t discuss.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Nursing care of persons having dementia diseases affecting the frontal lobes, sets special demands on the staff, but the knowledge about how to best tailor nursing care is sparse. The aim of the study was to illuminate possibilities and difficulties in nursing care of persons having dementia diseases with frontal lobe dysfunction and was carried out as a descriptive, qualitative study, based on a review of medical records and interviews with nursing staff (n=10) that was analysed with qualitative content analysis. The difficulties were related to the patients lack of inhibition and judgement, anxiety, agitation, reduced ability to care for physical needs, egocentrism, imbalance between rest and activity, and depressed mood. The possibilities were seen in relation to the nursing staffs professional encounter, characterised by being distinct and consequent, being a step ahead, being flexible and catch the moment, being calm and create a positive atmosphere, being close and trusting and being and doing together. To receive continuous feedback and support was a prerequisite for the staffs? engagement.

The purpose of the thesis was to analyse three action films; Collateral Damage from 2002; Clear and Present Danger from 1994; and Scarface from 1983, in order to see how Colombians are represented in these movies.The action genre comprises of different stereotypes where the hero and the villain are represented in conjunction to each other. The analysis is about the way the films content and form are used to uphold the representation of Colombians, but also the villain and the hero more generally.Critical Discourse Analysis was used, as main method, and the concepts of denotation and connotation guided the analysis. The main conclusion is that the three movies reproduced an already established collective stereotype of Latin Americans, stereotype that includes both Colombia and Colombians..

Title: Identity and self-staging in the blogosphere- A qualitative (text and semiotic) study of the fashionblog ?iMilk?Number of pages: 55 (excluding references and appendix)Author: Lea KaufmannTutor: Göran SvenssonCourse: Media- and Communication Studies DPeriod: Spring term 2013University: Uppsala UniversityPurpose: The purpose of this master thesis is to theoreticallyinterpret contemporary identity in the web by analyzingthree fashion blog posts created by Signe Siemsen.The analysis is based on theories regarding identity andself-staging in the network society. The work aims tohighlight the relatively fresh theme "Internet as anidentity-creating and identity-seeking platform" andexplores ways of using a blog in order to create a virtualidentity. The study calls for more in-depth research andfurther discussion.Material: The material consists of iMilk, a Swedish fashion blogwritten by a 21-year-old girl. The blog existed betweenSeptember 2007 and March 2010 and three posts,namely from September 2007, April 2008 and October32008, were analyzed based on theories regarding identityand internet by Manuel Castells and John Sulers.Method: The following thesis is based on a qualitative discourseanalysis and a semiotic image analysis.Main results: The thesis you are about to read shows clear signs ofhow the creator behind iMilk, Signe Siemsen, is using herblog to construct and highlight selected parts of herpersonality and to define the person she wants to be andbe seen as.

Sweden  has  been  characterized  as  one  of  the world?s most  secular  countries, even though  it is  becoming  increasingly more multicultural.  This,  combined  with  the fact that pupils do  not  feel  they  have  enough  time  in  school  for  Religious  Education and that the requirements are increasing made me interested in how they talk about religion in upper secondary school. The aim of this study is to see if there are any differences between how pupils in vocational programs and academic programs are talking about religion and Religious Education. The main questions that were raised revolved around 1)  how  pupils  talk  about  what  religion  is,  2)  how  they  talk  about  religion  in  the Swedish  society  and  3) how  they  talk  about  Religious  Education  in  upper  secondary school. The questions were also about what similarities and differences I could find in the way they talked about these subjects.

The aim of this study was to shed light on how journalists describe the child?s world and what gender labels are used in their descriptions. We wanted to get a better understanding of what happens when gender is constructed.In order to study how gender is constructed, we chose to examine how the children?s magazine Kamratposten describes children?s spare time. We chose Kamratposten because it turns to both girls and boys.