Celebrities used in advertising has recently been something that consumers have come in contact with on a daily basis. Corporations use celebrities and their attributes as positive reinforcement and association towards the company or their marketed product.Through increased usage of media, the consumers to this advertising technique have been given an opportunity towards better insight into celebrities? daily life. People are not only receivers of advertising, they are also media producers for the medias agenda. This makes everyone significant in the distribution of advertising.

Background:When the patient is critically ill the family is in a vulnerable position. The nurse's role is to support and help the family to find meaning in the difficult situation and to provide realistic hope. Balancing between the patient's and the family's needs is difficult. Knowledge about how nurses experience difficulties in the interaction with family is required in order to grant good care too critically ill patients and their family-members.Aim:To describe nurses' perceived difficulties in the interaction with family-members of critically ill patients.Method:The study is a qualitative literature-based study based on Qualitative Research. Results: The analysis resulted in four main themes; difficult disunion, environmental constraints, interpersonal difficulties and communicative difficulties.

The purpose of this study is to from a client point of view study the release process. The first issue is which positive and negative aspects on the release situations that are revealed trough the interviews. The second issue is which changes that are needed to improve the conditions for the release work to be crime preventive. The study has been performed by means of qualitative interviews with clients, and one person with a long professional experience of treatment of offenders. The results show that the release work has generally not been successful.

The aim of this study was to map the intellectual base at the Swedish School of Library and Information Science (SSLIS) at the University Collage of Borås, and to compare this intellectual base to the intellectual base of the research area Library and Information Science. This was done by analysing the citations in publications published, between the year of 2001 to the first quarter of 2006, by researchers at the institution, using the technique of author cocitation analysis. Cluster analysis and multidimensional scaling, statistical techniques that are traditional i the author cocitation analysis, formed an objective map of the intellectual base at the SSLIS. This map was then compared with three prior studies, that used the same technique to map the intellectual base of the research area. The result shows that the map of the intellectual base at the SSLIS consists of the specialities: user studies, library studies, culture/cultural policy, information retrieval, bibliometrics and information in organisations.

This paper aims to examine how the construction of women with foreign background is visible in the Swedish debate on elder care and ethnicity. The subject is interesting with regard to the existing discriminating conceptions about ethnicity and how the living conditions of immigrant women are med scarce in the Swedish research field. It is also a relevant topic in light of the incipient crisis of the Swedish eldery care. The examining of how several axes of power interplay to construct the women is rendered possible through an intersectional perspective. This requires of the study to relate to the concept of category, and in this paper I have chosen an intercategorical approach.

Title: The mortgage limitation and its impact on the mortgage marketLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Mattias Arnkvist and Magnus Vitasp PerssonSupervisor: Lars SteinerDate: 2011 ? MayAim: We have conducted this report to find out what effect the mortgage limitation has had on the mortgage market since its introduction in autumn 2010. The mortgage limitation has both before and after the introduction been a topic of discussion as it affects many and above all makes it diffucult for certain customer groups.Method: This report was written by a qualitative method. The report uses qualitative and quantitative data. The quantitative data we have in the report are printed literature in books, articles and journals as well as data taken from Internet.

Aphasia is a disease that brings on disability. The purpose of the study is to describe the daily life when afflicted with aphasia and gain a deeper understanding of persons with aphasia in working ages. The study was made with a qualitative approach with a combination of data sources; literature, internet lectures, live lectures, interviews with personnel in medical and educational services and three persons with aphasia. More research in aphasiology is welcome. This may be aimed at developing knowledge about the importance of communication, of active participation in the social environment, and the achievement of improved attitudes towards people with disabilities. The study should give rehabilitation actors and close relations knowledge and support in their action when they meet people with aphasia..

Problem statement: Nowadays, women have a greater place in literature, both as a writer but also the role of the book and that is why I have chosen to examine how educators reason about their use of literature in preschool to combat the stereotype of gender roles.Motivation: An earlier survey shows that women now have a greater place in the recently released children's literature and, therefore, it is interesting to see how educators see their work on countering gender patterns using picture books. It is also interesting to examine whether the female roles in the books are consistent with the research I've used.Approach: I chose to use qualitative interviews with teachers in two preschools and also examined the recently released children?s books they worked with.Results: The results of my survey shows that teachers thoughts about their work on combating gender pattern occurs on an individual plan and depend on how the teacher interprets the guidelines. My survey also shows that the gender roles in the newly released picture books are consistent with earlier research I?ve used.Conclusion: It is therefore important that educators are aware of how easily gender patterns are induced, it happens on a daily basis through words and expectations that educators have on children..

Our essay is about alcohol information given to youths in Helsingborg. It is a research to find out how the message is communicated and how it is presented. The purpose of our study is to find out, why inform about alcohol and if it is taken in a preventive aim. To investigate weather there is any talermade information in the community for youths between 12-18 years old. We also want to know if the given information is destined for a special group/groups or is it for young people in general? Our intention is to find out the meaning of prevently information about alcohol and if it is possible to reach a change in attitudes and behaviour.We use a qualitative method and have interviewed twelve persons with different occupations within medical service, local authorities, public and private schools and voluntary organizations..

The aim of this thesis is to study whether social welfare secretaries experience occupational pride and what affects this feeling. Previously made research indicate that occupational pride is essential for performance and work-related health. Research has also shown that social welfare secretaries often experience unhealthiness due to working conditions and a lack of professional self-esteem.This thesis is based on four qualitative interviews which have focused especially on critical incidents, according to the critical incident technique. This study has a hermeneutic, interpretative approach. As a theoretical framework, Pierre Bourdieu? s theory on social space and positions aswell as Aaron Antonovsky´s theory on Sence of coherence have been used. The result shows that the interviewed social welfare secretaries do experience occupational pride.

The purpose of the study was to examine how teachers currently working with students who have a mother tongue other than Swedish. The investigation has been carried out using three Qualitative Research interviews. It has been shown that some educators believe that inclusion in the regular classroom instruction has been giving the best results for students' language development. It has provided great opportunities for discussion and group work. Teachers have given tips on how to work with these students so that they develop in the Swedish language.

The purpose of this study is to get an idea of how active teachers in various stages are defining and working with values in their activities, and to highlight the similarities and differences in the way that they are working on this in the various stages. Qualitative interviews with teachers in preschool, primary education and recreational centres are the basis of the results.The study provides an overview of previous research in the area, and has a theoretical basis in Vygotskys sociocultural theory. The results show that respondents believe that the definition of values lays in relational values, which show us how to behave against fellow human beings. The way to work with value education proves to be different among educators, and we can divide them into different camps based on their attitude to value education. These attitudes are shown to be of importance for how the value education is designed..

The purpose of this study was to investigate how Islam and Muslims are portrayed a) in results from studies on Swedish teaching materials, and b) in articles in Swedish media newspapers. The study was conducted through two separate studies. In the first study, five previous research reports on how Islam and Muslims are portrayed in Swedish teaching materials were analysed in order to discern the main results regarding the portrayal of Islam and Muslims. In the second study, newspaper articles from 11 Swedish newspapers were analysed in order to discern which central themes emerge in the description of Muslims and Islam in said newspaper articles, as well as which properties and features are attributed to Muslims and Islam in the articles studied. In both studies, the data was analysed inductively through a qualitative content analysis.

Aim: The purpose of this study is to show models from the literature which can underlie appraisal and development in the real estate business of Gavlegårdarna.1. Gavlegårdarna should be able to use the study in their work with quality assurance off their services.2. Company?s in real estate business and other students should be able to use the study for an overview of quality models.Method: To collect data I chose to use a qualitative method based on the hermeneutic research method. The collected data was a result of literature and interviews.Result & Conclusion: From the literature there are two models that are suited for analyses of quality, that is the Housing quality model and the Gap model.

This work examines the students´ thoughts on climate change with a focus on carbondioxid through photosynthesis and the carbon emissions from cars. The study is based on two subject areas, one with a focus on enhanced greenhouse effect, and the other focusing on photosythesis. The survey was conducted by means of qualitative interviews with students in grades four and six. The results describe that student´s understanding for photosynthesis and the carbondioxids function for photosynthesis doesn´t change significantly from grade four to grade six. I have divided the students inte three levels based on their understandingof the various fields, and their use of adequate concepts.