Due to the highly competitive and busy marketplace of today, companies are forced to take unforeseen measures in defending and developing their brands. Key elements like opinion leadership and lifestyle marketing are commonplace and aim to deliver values that are more difficult to define compared to quality, price, looks and usability. This paper aims to develop what should be considered most fundamental to all commercial branding. By investigating the ideologies that are the core of many successful companies, we hope to clarify the importance of communicating these ideologies. The topic is examined by method of quantitative analysis and the main purpose is to determine; what do the companies think of their ideologies, and how do their consumers recieve them? A secondary purpose is also to investigate whether different kinds of consumers recieve the ideologies in different ways..

The purpose of this essay is to examine Swedish HR-managers who have either received, or been nominated for, the award ?HR-manager of the Year?. We investigate the managers? personalities, how they think about their own role and HR?s function in the organization, all in an environment that can be characterized by some skepticism towards HR. We find the HR-managers to be ?winners?; strong individuals that are confident, communicative, and driven.

In the 1920s the law against vagrancy had been unaltered since it?s introduction in 1885. During that period, Sweden had undergone great social and political transformation in the wake of industrialisation, urbanisation and democratisation. The political landscape had changed and the social sciences were organising knowledge in new ways. The public opinion realised the need for a review of the vagrant law that better corresponded to the modern times.

This is a two years master?s thesis in Archive, Library and Museum studies, which purpose is to find out what ideas there are about school libraries and to get an idea of how informants interpret the new Education Act, which requires all students to have access to school libraries. Another intention of this paper is to highlight the potential rural-related attitudes of the responents. The study includes the sparsely populated municipality of Krokom and is based on interviews with librarians, the school director, principals and politicians who work there. The theoretical basis for this paper is Loertscher?s model för school libraries and a centerperiphery perspective.

The usage of temporary work agencies services is increasing in the Swedish labour market and it has also caused some problems. There have been cases where employers have been accused to circumvent the preferential right to reinstatement by using temporary agency workers rather than rehire preference eligible employees during labour need.The purpose of this thesis is to describe, analyse and enhance the understanding of the preferential rights to reinstatement and study when hiring of temporary agency workers, during the period when there is preference eligible former employees, is permitted. The method being used in this thesis has been applied with particular attention to the directives, laws, legislative history and doctrine.The preferential rights to reinstatement in 25-27 §§ of the Employment Protection Act is a protection which states that the employer has to hire employees or former dismissed employees during increased labour needs. The purpose of this right is that an employer should not be able to terminate an employee due to redundancy and then later hire new employees. An employee is entitled to the preferential right as he/she meets the criteria of the Employment Protection Act.

Under vår utbildning kom vi i kontakt med det individuella programmet på en skola där 82% av en årskull gjort sig behöriga till ett nationellt program. Det väckte vår nyfikenhet. Studiens syfte är att ta reda på vad som bidragit till att eleverna blivit studiemotiverade. En hermeneutisk undersökning har gjorts där både kvalitativa och kvantitativa metoder har använts genom intervjuer och enkäter. Resultatet visar att det inte är en tillfällighet att så många blir behöriga att söka ett nationellt program efter ett år på den undersökta skolan.

The purpose of this paper is to investigate on what basis a child is committed into care according to the law and to see on which grounds the decision about committed child care in law practice are taken when a child is committed to care due to parents who are mentally retarded. To better understand the juridical grounds for these decisions I will also in a short background describe the meaning of the term mentally retarded, how mental retardation and parenthood has changed over time and how different opinions are expressed in the law. Both people with mental retardation and children have in recent years gained their rights and sometimes these rights end up in conflict with one another. In those cases, what is in the best interest of the child, should be decisive. The children who have mentally retarded parents are at risk to not have their physical, psychological, emotional, social and intellectual needs met and are therefore being unfavourable developed.

Large amounts of birch-timber are imported to Sweden, from particularly the Baltic States, since the domestic production can?t support the pulp industry. The goal of this study was to show the potential of birch and the area?s most suitable for birch production. The study was limited to Gävleborg County. Using site characteristics, site index (SI) for birch was estimated on all National Forest Inventory plots in Gävleborg County.

The union organization rate has continuously diminished since the mid 90's. The aim of this essay is to investigate non-members approach to the union. Central questions are what personal experiences the respondents have of the union and how they view the union as a phenomenon. According to previous research the main cause of the great decline in membership to LO are the increased membership fees to the union and the unemployment insurance funds (UIF) in 2007. The increased fee led to a greater accumulated cost for those who were both union- and UIF -members, which had a negative effect on the membership numbers for the union.

This survey, Let them kill each other, has its aim and purpose to analyze how two of Swedens biggest tabloids, Aftonbladet and Expressen, reported about the Dayton agreement (also known as Dayton Accords, Paris Protocol and Dayton-Paris Agreement). To do so we analyzed both editorials and regular articles from 1995-10-09 to 1995-12-16. We discovered that the main opinion, both regarding editorials and articles, had a negative posture about the possibility for the partners to come to an agreement, and also later on, for the agreement to persist. We also found that the majority of the articles and editorials indicated a plain portrayal of whoever was the ?winning? and ?losing? side of the agreement..

There is a lot going on in the construction business right now. It feels like everywhere you turn there is a building sight. Furthermore the business is heading a generation change and the need of recruiting new construction engineers is huge. How is the business going to handle the transition that they are facing? The question has been in progress for at while and I wanted to find out what the current students feel about taking the step into the working life and replace the veterans.A research is made about student?s opinion about their education and future work life.

This thesis was made possible by the company Verendus system AB, which is the leading developer of dealership management systems in the caravan and camper market. The goal of the thesis was to create a statistics module for a new producer system envisioned by Verendus. The new system is aimed at manufacturers and importers of caravans and campers, with the goal of enabling its users to create more effective production lines. By providing statistical data to mentioned users they will be able to predict market trends and customize their production lines accordingly. Today such software does not exist which leads Verendus to think that its arrival would lead to a success on the market.Before the development and design of the producer system began, a new agile method had to be developed, MAM (Minimum Agile Method).

The purpose of this thesis is to contribute to the understanding of the work of school librarians with pupils with dyslexia. In addition, the study investigates the cooperation between school librarians and pedagogues concerning the pupils with dyslexia. The two theoretical points of departure are: theory of profession and a model of cooperation built upon Louise Limberg?s and Lena Folkesson?s three categories of librarians? experiences of cooperation with teachers. Qualitative semi- structured interviews with eight qualified librarians constitute the empirical material.

Syftet med studien var att beskriva yrkeserfarna sjuksköterskors upplevelser av att arbeta med och stödja nyutexaminerade sjuksköterskor. En kvalitativ och beskrivande design användes. Undersökningsgruppen bestod av åtta kvinnliga sjuksköterskor från ett sjukhus i mellansverige. Huvudresultatet visade att de yrkeserfarna sjuksköterskorna var nöjda med nyutexaminerade sjuksköterskors arbetsinsats. En viktig aspekt var att nyutexaminerade sjuksköterskor frågade vid osäkerhet för att känna tillit.

In this qualitative thesis I have studied the process of street-naming in Budapest. I have done this primarily through examining legislative and street name records in Budapest in order to define a distinctive use of history. In an attempt to concretise public opinion, I designed and distributed a succinct questionnaire and used newspaper articles to create a clear view of the political milieu. Furthermore, I have utilised a typological method to summarise the use of history and elucidate the results. I came to the conclusion that a moral and, to some extent, ideological use of history is dominating the street-naming situation in contemporary Budapest.