Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image. The literature is insufficient concerning how leaders handle the process of repositioning a brand, in order to change the brand image.

Syftet med studien är att få en djupare inblick i om informanternas trosuppfattning harpåverkats av barnsångerna de fick sjunga i Jesu Kristi Kyrka av Sista Dagars Heliga då de varsmå, och i så fall hur detta har påverkat dem.Sex informanter som alla gick i Primär (kyrkans organisation för barn) har valts ut ochintervjuats. Informanterna är i åldrarna 19 till 32 och är från Sverige och USA. Studieninnehåller även en del om kyrkans musiktradition och kultur, samt analys av en primärsång.En av studiens slutsatser är att primärsångerna har varit ett medel för informanterna att lärasig mera om evangeliet, känna den Helige Anden och därigenom utveckla deras personligatro. Informanterna kommer fortfarande ihåg sångerna i vuxen ålder och kan på så sätt fortsättasjunga och fördjupa sig i sångernas religiösa budskap..

AbstractFrom 1st of July 2003 it is compulsory for companies with an average number of ten employees the latest two financial years to account sick leave in the annual report.The government?s purpose with accounting of sick leave was partly to evoke an action from the companies? side in terms of motion as an effect due to the awareness of the level of the sick leave. The government was of the opinion that the companies had too deficient knowledge in sick leave and that the knowledge about causes and costs had to increase.In this paper three companies affected by the compulsory accounting of sick leave have been interviewed. The paper defines to only concern private companies. The companies were interviewed in purpose to form an opinion of whether the companies have changed their health promoting actions due to the application of the law.

The purpose of this thesis is to test whether firms have target capital structure, and if so with what speed they adjust toward this target. Findings that support this purpose are also in line with the trade off theory. One of the key elements of this thesis is the method used, which successfully enables fulfilling the purpose. The panel data method captures the data characteristics of the cross sectional and time series dimension. By using this approach the dynamic effects of capital structure can be studied, thus if there actually is an adjustment towards a target the speed can be estimated.

Background: Different forms of reward systems have been more common in Sweden and are used in purpose to motivate employees to work in accordance with a company?s goals. By creating work motivation among the employees, a more congruent situation can appear between them and the managers, and the company can perform better results. Purpose: The purpose with this thesis is to study and analyse a reward system from the employees perspective, regarding it?s affect on work motivation.

This essay presents a business plan for the idea of a Pet Shop in Stockholm. The initial purpose of the essay was to investigate weather the company would be financially profitable or not. During the process we encountered problems and pitfalls that we felt contributed to the fact that our business idea is yet not realized. Therefore the second purpose of describing the process that an entrepreneur goes through when starting a new business came about. Besides the business plan for Pet Shop we present a selection of the theories that we found relevant for our situation, among others behaviour of entrepreneurial teams, network theory and execution.

Aim: The aim of this study was to highlighting the experiences of individuals of non-pharmacological treatment for chronic pain.Method: The study was designed as a literature review with aim to review andcompile the articles results. This study has been based on a systematic literature search of supplementing out of an unsystematic search were 11 articles were found.Results: The participants in the studies had experienced a good effect out of non-pharmacological treatments for their pain and a improved quality of life. Based on participants´ experiences of treatment two categories occurred: body awareness and relaxation. Body awareness arose through treatments like yoga, mindfulness meditation and CBT. Relaxation occurred through treatments, like music, heat, massage and meditation.Conclusion: This study highlights how non-pharmacological treatments is experienced by individuals with chronic pain and two key areas have been identified.

The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer.The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer?s perspective of products with eco-label on.The research is limited to the region of Västra Götaland.The results from this research indicate that there is a lack of communication between the retailer and the consumer. The consumers don?t think that the product is available.

This thesis is examining if the management, the managers and the employees have a differentpoint of view regarding the purpose and the expectations of a performance review. Additionally it is an assignment from the Swedish company Flexlink AB with the purpose of constructing a new template for their performance reviews. The assumption is that if you manage to create one template for performance reviews that meets the expectations at all levels of the organization, it will contribute to create a meaningful performance review.We decided to study this from an organizational cultural perspective, since the organizational culture plays a significant part in performance reviews. Performance reviews are systematic conversations between employees and managers related to planning, information exchange and developing the relationship. Previous research indicates that if employees are satisfied with their performance reviews, they prone to be more satisfied with their work situation and have a higher organizational commitment.

In this thesis the survival and development of a yearly recurring event will be examined. The purpose of this work is to examine how the festival Stockholm Pride has developed and to find out what underlying factors and conditions that lays behind the development. Also being examined is how the event affects Stockholm city?s tourism industry. To be able to fulfill the purpose of the thesis a qualitative research has been used and two persons with allot of knowledge about Stockholm Pride and Stockholm?s tourism industry has been interviewed.

Purpose: We wish to gain a deep knowledge about product development processes in relation to the aspect of time in companies in highly technological and rapidly changing markets. The purpose is to establish how organizations better can employ time as a resource to make the product development process more efficient. Conclusions: Information we gathered from theory and primary data show that information flow, synchronization and time profit when seeing time in three dimensions are factors which should be reflected in the architecture of a product development process. To illustrate our findings, we decided to create a model..

Many institutions currently work with visitor participation. Participatory culture is basically to invite visitors to participate and to give an opportunity to co-creation. In my research I have studied two projects. The first one is the exhibition Hej! produced by Postmuseum (the Swedish mail museum) and the second one is Present by Riksutställningar (a Swedish government).This development indicates that the museums are on their way towards a new definition. Earlier museums were defined as a source of knowledge which purpose was to spread lore to the people.

In preparation for the autumn term in 2011, the Swedish elementary school adopted new syllabuses regarding, inter alia, the civic education (Sw. Samhällskunskap). The civic education has traditionally been a disciplinary subject with a main purpose of mediating democratic values as well as providing generalorientation in the society. Generally, the civic education intends to reflect the world in which people live in, being a complex society which to a large extent is regularly affected by global aspects and developments.      The purpose of this study is to review all the elementary school?s syllabuses relating to the civic education with specific focus on the globalisation perspective.

Demens är en sjukdom som ökar i samhället till följd av att den äldre populationen ökar. Sjukdomen innebär ofta en försämrad livskvalitet för den drabbade samtidigt som det leder till samhällsekonomiska konsekvenser.  Vanligt förekommande beteendeförändringar är exempelvis oro, aggressivitet samt depression. Läkemedel är en vanlig förekommande åtgärd vid beteendeförändringar, men innebär ofta negativa konsekvenser såsom oönskade bieffekter samt onödiga kostnader. Musik är därför ett alternativt sätt till läkemedel för att lindra beteendeförändringar, då musiken skapar en lugn atmosfär och en meningsfull tillvaro. Syftet med litteraturstudien var därför att beskriva musikens påverkan på personer med demenssjukdom.Resultatet visade en lindring av oro, fysisk- och verbal aggressivitet samt depression efter det att personer med demens lyssnade på musik.

Syftet med studien är att jämföra och uppmärksamma om mängden mål och precisionen i målenskiljer sig åt mellan företag från olika länder och vad det i så fall kan tänkas bero på. Studiengranskar även hur rapporteringen påverkas av dubbelnoteringar. Studien genomförs viaordsökningar i årsredovisningar och granskar företag från USA och Storbritannien(anglosaxiska), samt företag från Frankrike, Nederländerna, Sverige och Tyskland(kontinentaleuropeiska). Utifrån tidigare forskning förväntas anglosaxiska företag rapportera flermål än kontinentaleuropeiska. Dubbelnoterade företag väntas rapportera fler mål änenkelnoterade.När alla mål mäts är skillnaderna i rapportering av mål mellan kontinentaleuropeiska ochanglosaxiska företag inte signifikanta, dock uppnås signifikans för de mer precisa (hårdare)målen.