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The Swedish sports retail industry has experienced extensive growth during the last decade, and this has attracted new entrants to the market, both start-ups and international followers. This has inevitably put more pressure on incumbents, which are now confronted with major challenges as how to retain their customers and market shares. Customer loyalty has been proved to be an important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the purpose of this study is to describe the underlying factors of loyalty and whether Purchase habits could further explain customer loyalty. The aim is also to understand the strategic implications of the factors involved.

It is important for every store to have a good financial performance which can be affected by the average Purchase and the number of customers in the store. Customers shopping experience can affect both of these factors and therefore it is important for retailers to know about how an in-store environment can affect this experience. The purpose of this study is to give retailers an indication of the importance of consumers' shopping experience and how this may affect the store's financial performance. To study this subject an in-store survey was conducted in four grocery stores in Stockholm where a total of 320 consumers answered a total of 41 questions about their shopping experience. By sales data it was possible to conduct a statistical analysis to see which variables regarding consumers shopping experience influenced the average Purchase.

The aim of this study was to identify and analyze the dominating discourse in the preliminary work of the Sex Purchase Act. In order to achieve the aim of this study we selected preliminary work of the Sex Purchase Act that was produced between 1977 and 1999. The selection is based on the fact that prostitution began to be recognized as a social problem and a gender equality issue between men and women in society. The ongoing debate during the chosen years resulted in the Sex Purchase Act, which was passed in 1999. By using discourse analysis as a methodological and theoretical approach, we have empirically studied and theoretically analyzed the dominating discourse in the preliminary work of the Sex Purchase Act.

HOW DO SOCIAL WORKERS WORK WITH PROSTITUTION? A case study on social work in the work with prostitution and perspectives on the sex Purchase law from social workers. PERNILLA ELOFSSON MARIA AHLQVIST Elofsson, P. & Ahlqvist, M. How do social workers work with prostitution? A case study on social work in the work with prostitution and perspectives on the sex Purchase law from social workers.

This paper considers the Swedish regulations of Purchase taking the perspective of private persons as a starting point. The law of Purchase from the year 1990 is applicable on a number of legal Purchase situations where the contracting parties varies. Nevertheless, the law is mainly focused on the Purchase between businessmen. This places private persons on level with businessmen, since they are given equal responsibility regarding legal knowledge and the drawing up of contracts. In order to get a deeper knowledge of the law of Purchase and to reach an understanding of how it should be interpreted we have studied the government bill on the law, cases from the Supreme Court, doctine on the area and legal articles. The purpose with this paper is to examine whether the law of Purchase from the year 1990 is too old to be applicable on private Purchases today.

This thesis aims to describe how enterprises can approach and reach older citizens inorder to sell new technology products. For that they need information about aspectsaffecting elderlies Purchase decisions regarding these kind of products. The study isbased on 13 qualitative interviews where we have applied semi structured interviews andobservations of the elderlies behaviour towards an Ipad which we used as a study objectduring the interviews.The results of this study shows several aspects which affect the elderlies Purchasedecision regarding new technology but it all comes down to one matter, lack ofknowledge. In order to overcome that obstacle, enterprises need to modify theircommunication strategy. They will be needing information about elderlies preferencesand their self-image, meaning how they perceive themselves which is connected to howreceptive they are towards new technology.

The purpose of this thesis is to describe and understand the existing factors behind the selection of foreign newspapers in Swedish public libraries. We wanted to study this subject because the political situation in many countries is reflected in the newspapers and can cause difficulties in the selection process. Examples of this can be how to avoid newspapers with political propaganda and with censored content. Another reason for our interest in this subject is based on our prejudice that newspapers from other countries are important for people with foreign background. To answer the question we have conducted qualitative interviews with five persons who are responsible for the Purchase of foreign newspapers at four libraries.

We have during these three past years been getting formal knowledge in business economics and believe that, now in the end of our education, we are qualified to the demands that are put on the labour market. The purpose of this report has been to write about, such an extensive subject area as public Purchase though we feel the education is lacking this area and have therefore decided to do our dissertation in public Purchase.Due to lack of time we have not been able to investigate in the extent we wanted, we had to delimit in sort of municipality and Purchase product. We have been investigating in how the process of Purchase of aid in Malmö municipality approaches because we wanted to enter deeply into those studies.This rapport represents the process of public Purchases of aid from both the suppliers point of view as well as the Purchase units. All the steps in the process are presented in our investigation.By writing this rapport we have presented the division of responsibility of aid, it is divided between Region Skåne and the municipality in Skåne. In Malmö the responsibility is divided between two activities, one of them is Hjälpmedelcentrum who is responsible of the municipality part and the other is Hjälpmedel Malmö who.s responsible of the regional part.We have decided to investigate only on the municipality part of the responsibility division and have gradually found out that they in Hjälpmedelcentrum reuse their aids after them being returned from the needed ones in the municipality or even after that the need has stopped, the unit can by reuse save on new Purchases.In the end of writing this rapport we noticed that owners of small businesses have a difficult time of getting in the market of public Purchase.

The buying decision process describes how the consumer makes a Purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a Purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a Purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their Purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post Purchase behaviour? And finally 3) Will different generations respond differently to these questions?Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future Purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which could instigate harmful post Purchase behaviour such as negative word-of-mouth and possibly, based on some earlier cases, boycotts.The result of our research shows that the brand perceptions and future Purchase intentions of Generation Y, persons between 18 and 30 years of age, are affected in a less negative way than the brand perceptions and future Purchase intentions of older generations when finding out about stealth marketing practices in social media. However Generation Y:s reaction is still negative and they do consider traditional web banners to be more credible than status updates on Facebook.

Ämne/Kurs: Kandidatuppsats, Medie- och Kommunikationsvetenskap, 15 hpSyfte: Syftet är att undersöka en specifik förpackning, i det här fallet produkten ?Jabu?she?, om den förpackningen uppfyller vad som krävs för att kommuni cera sitt varumärke genom marknadskommunikativa uppgifter. Detta för att se om varumärket är den viktigaste grafiska nyckelkomponenten på den förpackningen. Metod: Detta är en kvantitativ undersökning, utförd med en datorstödd enkät. Studien har arbetat med en metod framtagen av DeukSoo Kim.Teoretiska perspektiv: I teorikapitlet behandlas de teoretiska utgångspunkter som ligger till grund för det valda problemområdet; Marknadskommunikation med vikt på Point of Purchase och Visuell kommunikation med vikt på Visuell HierarkiSlutsats: Studien visar hur Jabushés förpackning uppfyller de visuellt hierarkiska och marknadskommunikativa uppgifter som ställs på en förpackning vid Point of Purchase..

The buying decision process describes how the consumer makes a Purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a Purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a Purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their Purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

This is a qualitative study inquiring ?What does it entail to be a sex worker in Sweden today?? Four female sex workers were interviewed in semi-structured interviews. Using methods for reflexive analysis, interpreting the interviews and their context theoretically through notions of Competence and Stigma, the results of this study shows that sex workers may be both competent agents and stigmatized. This informs the understanding of sex work, stigma and how learning, subjective room for action and social agency can be aggravated or hindered by stigma. The results are viewed in the context of Swedish legislation against sex Purchase in relation to previous research which shows that said legislation is problematic.

Today's real estate buyers value the Purchase different today compared to a decade back. Previously it was the return value that ruled the market. This has created problems when the broker must allocate the Purchase price of the property's various elements, because non-monetary values such as forest for leisure, recreation, and the feeling of owing has increased in recent years and an increasingly important part in the valuation process. The assessed value can be a guide, but is perceived today to be stereotyped to put a fair value at the individual item. The purpose of this study was to provide the real estate agent decision support and a guide to the likely value of accounting for the Purchase price. The report is written on behalf of LRF Konsult. The result is based on a questionnaire survey which was conducted in June 2014 among all those who had bought a farming property in Dalarna and Gävleborg province mediated by LRF Konsult in 2013. The report was made with a split to see if the valuation and motives differ between new and previous owners. It was possible to see a big difference in the reason for the Purchase, where a large share of new owner bought the land for capital investment, in contrast to previous owners whose biggest group bought for an active use. At several points it was possible to identify a higher non-monetary value of the new owner from the previous landowner.