The public libraries were quick to adapt to the changes that the Internet brought on, and today library websites are an important part of the public library. To meet the needs of teens today, the library website could offer a range of contents to make it an attractive place on many levels; both the academic needs as well as social and recreational needs should be addressed.The aim of this thesis is to evaluate public library websites for teenagers in Sweden, and to examine how well the websites address the developmental tasks and needs that teenagers have. The method used is website evaluation, one quantitative and one qualitative. A total of 60 public library sites for teenagers were evaluated, using 11 criteria based on Havighursts developmental tasks. The quantitative evaluation measured how many functions each website had per criteria, and showed that the majority of the sites had one or two functions for most of the criteria.

The theme of this essay is the principle of free access to the Swedish Public Libraries, and its aim is to fmd out the opinion of adult visitors of such libraries as regards the introduction of fees on the borrowing of books, already existing fees such as reservation fees, charges for interlibrary loans and charges for the late return of books.The main part of our survey comprises questionnaires that were handed out to 100 visitors at the Norrkoping City Library and 100 visitors at the Eskilstuna City and Provincial Library. In order to illustrate the fee problem from another angle, interviews with staff people from the two libraries were carried out A large part of the essay consists of material aiming to give a general picture of the subject, e.g. how the "free of charge principle" is tied to the Swedish library system, what arguments have been presented to maintain or reverse this principle, and a comparison of the relative situation in other countries. As the conception of popular education is so basic for the "free of charge principle", we also account for the idea of popular education.The result of our questionnaire shows, among other things, that 60,9% cannot consider paying for any of the free services offer by the libraries today, 21,3% answered that they could possibly consider paying for some of the services and 17,8% answered that they didn't know. 76% would rather pay for a library card than stop borrowing books altogether..

This essay is about leadership in libraries within the academic world, i.e. leadership in research libraries. To place our survey in a context we begin the theoretical review with a chapter about organisation theory. We dont think its possible to separate the leader from the organisation so we wanted to describe the organisation and its effect on the leadership. The next theoretical section is about leadership research.

The aim of this Master's thesis is to analyze the relation between the discursive formation and the optical formation in the public library-apparatus. An ongoing individualization process in the library field and in society at large is used as a backdrop in the analysis. Discourse analysis is used as a method to explore the main Swedish library periodicals Biblioteksbladet, Bibliotek i Samhälle and DIK-forum. All issues from the years 1999 and 2009 have been used as material. The main analytical instruments applied in the analysis of this material are Michel Foucault's terms dispositive, apparatus and diagram.

The title of this Master´s thesis is Multicultural librarian competence - a literature study and interwievs with librarians and managers in Malmö Public Library.Every fifth Swede is born abroad or has at least one parent who are. The migration flows of today reach out longer, there are more efficent ways of communication and travel. This has made previously ethnic homogeneous populations as the swedish more and more hetergeneous. Library services to inmigrant users started out as a specially directed activities. The political view of migration has changed over the years and the current perspective is the one of mutual integration and cultural diversity.

The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

In Sweden most public libraries give users access to databases. These databases are sometimes possible to reach outside the library by internet at any time and this provides a change for the library and the society. Librarians function as change agents when they give access to databases and when databases are introduced to users. However, reports show that the use of databases, especially those in English, is not high in reference work. This study aims at analysing attitudes of librarians to access and use of databases on and by public libraries.

The aim of this Master´s thesis is to explore how public libraries in a successful way can work in projects with young people. It intends to point out different factors that in a legible way affect the accomplishment and outcome of the project. Another purpose of the study is to uncover the various approaches existing within the projects towards young people and to find out why it is seen as important to work with youngsters, considering the hard work that it requires and the reluctance of the young to visit the library. The examination is based upon eight different and fulfilled projects. Information about these has been received through project descriptions, project reports and documents describing applications for economical benefits.

In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions?Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which could instigate harmful post purchase behaviour such as negative word-of-mouth and possibly, based on some earlier cases, boycotts.The result of our research shows that the brand perceptions and future purchase intentions of Generation Y, persons between 18 and 30 years of age, are affected in a less negative way than the brand perceptions and future purchase intentions of older generations when finding out about stealth marketing practices in social media. However Generation Y:s reaction is still negative and they do consider traditional web banners to be more credible than status updates on Facebook.

AbstractIn this master´s thesis I primarily investigate librarians´ and teachers´ conceptions of collaboration between libraries and schools and their conceptions of childrens´reading. Secondary I investigate the contents of laws concerning libraries and schools and also the school curriculums concerning the subject field of the Swedish language. My theoretical point of departure is that of social constructionism. I use two models in my analysis. One is a model of collaboration created by Patricia Montiel-Overall, called TLC (Teacher Librarian Collaboration), which grades collaboration from the lowest level (A) to the highest (D).

The aim of this Masters thesis is to examine how five childrens librarians in Ireland and five in Sweden interpret and implement the United Nations Convention on the Rights of the Child in public libraries. This study is hermeneutic. Using a qualitative method consisting of ten interviews with childrens librarians and structural factors such as; library policies and laws; together with an insight into Irelands political, social and economical history and the historical development of childrens public libraries in Sweden and Ireland, has enabled us to create an understanding for the interviewees statements. Anthony Giddens structuration theory has been used for the analysis, helping us to determine how the duality between the structure, the actors and their action effect the interpretation and implementation of the Convention in librarian work. The result of the analysis clearly shows that in comparison to Irish librarians, the Swedish interviewees are more aware and have a better understanding of the Convention and how to put it into practice.

An increasing number of scholarly publishers are beginning to make their journals available electronically. At the same time there is a growing amount of exclusively electronic journals freely accessible on the Internet. These are facts that librarians have to take into consideration.This master's thesis aims to describe the electronic journal and its role in Swedish academic libraries. In a review of current literature about electronic journals, the authors discuss their strengths and weaknesses, and their impact on scholars, publishers and libraries. To investigate the situation in Sweden, a questionnaire was sent out to 43 academic libraries.Questions were raised about the selection and acquisition of electronic journals, access, technology and economy.The results show that almost half of the 35 responding libraries offer electronic journals to their users.

A qualitative study of high school student teachers' ideas about libraries and school libraries.Interviews have been conducted with future teachers about the library's role in their education,their views on library functions in high school and whether they as teachers will use theschool library. The results show that the students have had some instruction concerninghow to use the library as students, but very little as regards their future teaching. The professorsof teacher education focus on the fact that the library should be used in high schoolteaching, not how to use it. Despite this, the student teachers look very positively upon libraries.Libraries play an important part in their education and they are all sure that they asteachers will use the school library, which includes interacting with the librarian. To them, themost important school library function is to allow pupils to seek information..

The subject of this master thesis is co-operation between archives, libraries and museums. The purpose is twofold: 1 To map out activities within the area to get an overall picture. The mapping is done by studies of documents and consists of international outlooks and an overview of national and regional projects and reports; 2 To investigate how leaders of the respective institutions within the various regions of Sweden apprehend co-operation between the three sectors. The empirical study is accomplished by inquiries and is mainly qualitative. An intermediate purpose of this essay is to try using grounded theory to treat and analyse the gathered material.

The purpose of this master thesis is to examine a proposal for basic class 4 in UDC, which has been empty since 1964, and to pick out a negotiable subject for that proposal. The proposal is analysed from a theoretical perspective based on principles created by S. R. Ranganathan. Three principles are used.