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706 Uppsatser om Purchase intentions - Sida 24 av 48

"En skola för alla" med specialklasser? : En intervjustudie bland lärare angående deras uppfattning om specialklasser

This study is about different teacher?s ´conception of remedial classes and its function in Today´s School. ?A school for everyone? the utopia that all schools and teachers aspire for. All pupils, regardless of ethnic background, class, and religious affiliation should be able to go to school without being segregated and are seen as different.

Prognos: Vad blir det för(kläder)väder? : En kvalitativ studie om företag i klädesbranschen och hur de arbetar med insamlingen av information till morgondagens efterfrågan

The educational underachievement of children in foster care has been known for a long time. This study aimed to compile and analyze the current knowledge about interventions, intended to improve foster children?s school achievements. The method used was a systematically undertaken narrative review. Despite a comprehensive searching strategy, only ten relevant studies were found, indicating that little has been done to improve the educational outcomes for children in public care.

Relation utan oberoende? : En studie av sex mindre revisionsbyråer

Real estate managers work in a hard branch with big competition and skeptical customers. For most people, buying a property is the biggest private purchase of their lives. This puts a big pressure on the real estate agent to make the process run smooth. But how does the customer know which real estate manager to choose? We have researched what effect the real estate managers clothing has on the customers? first impression and how clothing affects customers? choice of real estate agents.To answer our questions we´ve done 13 projective interviews with ten customers and three real estate agents, where we showed four pictures with the same person dressed in different styles.

Indirekt varumärkesutvidgning på den svenska bilmarknaden

Today automotive manufacturers are facing a crisis with increased pressure to strengthen their brands. To prevent declining results many automakers have chosen to extend its brand to other industries i.e. various forms of brand extensions. Automotive manufacturers have developed an international strategy for what merchandise to offer. The strategy has received an overall positive response, however, it does not apply well within the Swedish market where merchandise is sold in less quantity than abroad.

Manga på folkbiblioteket?: Sju folkbibliotekarier intervjuas om sin syn på manga.

The aim of this Master?s thesis is to examine seven public librarians? attitudes towards manga as a new kind of literature in public libraries. Manga is an art form, originally from Japan, but in recent years manga has become very popular in the Western societies. The main issue of this thesis is how the librarians? look at manga and what they think about manga.

Vem får synas i texten? : En maktanalys av de nationella proven i svenska 2006-2010 ur ett intersektionellt perspektiv

In this study I have analysed the national tests in Swedish between the years 2006-2010. These tests are given to all students in the public schools in grade 9 and 10. I wanted to see if I identified an over-representation of a certain category of people in the texts given to the students. I analysed the texts from an intersectional perspective and I used primary Lena Martinsson (2007), Framtidens feminister and her categories and theories and Moria von Wright (1998) Genus & text- när kan man tala om jämställdhet i fysikläromedel?, and her gender categories in my study.

"Om det är förnuftet som formar människan, så är det känslan som leder henne" - En studie om hur atmosfären på en E-handelssida påverkar kunderna

The increased competition in e-commerce puts pressure on e-businesses which makes it even more important to influence the visitors on their e-commerce sites. An often overlooked marketing tool is atmospherics. With the increased focus on e-commerce from both traditional and new e-businesses this marketing tool becomes even more relevant. The aim of this thesis is to investigate how the atmosphere on an e-commerce site influences the customers' thoughts, emotions and behaviors. We examine the effects the level of stimulus on a website has on the customer's emotions, attitudes, intentions, behaviors as well as the relationship between these variables.

Varumärkesvänner och relationsreklam - En kvantitativ studie av medarbetarkommunikation på Facebook

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

Utvärdering av digitala provtryckssystem

Six different Digital Proofing Systems from three different techniques have been evaluated as totechnique, printing quality, economy and usability. Digital proof from two paper qualities, coatedand uncoated, has been compared with references printed in offset, to see how good they match eachother. Only two Proofing Systems manage to print on reference paper. The other Proofing Systemsuse special paper for digital proof.Measurements and visuell judgement show that the Digital Proofing Systems visualise referencepictures with quite good quality. Proof optimised for coated paper visualise the colours with goodresult.

Barn möter information och media; En fallstudie om det pedagogiska arbetet på ett högstadium rörande kritiskt förhållningssätt och helhetsperspektiv gentemot information och media.

The purpose of this thesis is to draw a picture of pedagogical work at the senior level with a critical perspective of information and media. As a method for gathering material for the analysis, a case study was made with qualitative interviews together with documents that describe the case. Relevant literature for the subject has been used as an introduction and as a theoretical basis. The literature concerns subjects such as a childrens relation to media, the schools intructions, the role of the school library and some theories regarding learning. The conclusion is that the respondents focus on conversations and reflection regarding the sources of information and its use, and that the childrens adaption of the material is an important factor in teaching.

Generiska strategiers påverkan på köpbeteenden - En studie av kunderna till två livsmedelsbutiker

Due to the well-developed rhetoric and the relative easiness to estimate costs, cost considerations are usually more in-depth than revenue considerations when discussing strategies impact on profitability. To avoid dysfunctional companies and poorly judged strategy decisions it is necessary to develop the rhetoric of revenue considerations.By collecting data from 230 respondents in a quantitative study of two grocery stores in Mora, the study aimed to assess the relationship between choice of generic strategy and self-reported buying behavior, considering differing decision-making processes of customers.The results of the study indicate that a differentiation strategy performs better than a low-cost strategy in terms of buyer frequency, number of goods and cost of purchase. However, due to a poor data collection method, the results are weak, and should therefore be questioned. The study indicates that reliability considerations for behavioral measures should be treated in the same respect as psychological measures, and therefore illuminates the need for new methods and measures to be developed..

Kalkylverktyg För Sågklingor

The purpose of this report is to survey Swedex AB?s production costs and to gather all info into a manageable calculation tool. This was made by time and motion studies, interviews of the personnel. All factors were gathered into an Excel chart.The calculation was made according to an additional-charge-method that was considered to satisfy Swedex AB?s goal.

De rättsliga verkningarna av avtal som ingåtts på rättsstridigt vis vid offentlig upphandling

When Swedish authorities are to purchase or rent something, public procurement is used as a means to an end. Authorities as well as suppliers are subjects to the fact that Swedish law regarding public procurement regulates the form of procurement in one set of particular regulations (LOU) and the form of contracts in another set of general regulations (AvtL). Suppliers and purchasing authorities close a contract regarding the subject of procurement and the law of public procurement regulates when such a contract can be closed, simultaneously the law of contracts regulates when parties are held to contracts and when contracts are to be rescinded. I investigate in this essay what these two types of regulations can result in for the contracting parties. As it is today agreements that have been entered into wrongfully still are valid, even if a court of law nullifies the procurement and sentences the purchasing authority to make a new public procurement.

Det avbrutna samtalet - reklamformatets betydelse i podcastmediet

Marketers are today confronted with new forms of media and tend to use different strategies to exploit these media. The podcast medium has emerged in a time of changes in terms of media planning. By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the differences in communication effects, such as attitude towards the brand and purchase intention, depending on the form of advertising. Testing if previous research, made on the same format but in different media, is applicable in the podcast medium carries out the study.

"Jens Holgerß af Glimynge" Om en borgbyggares intentioner

Glimmingehus is one of the most well preserved medieval castles in Sweden. This essay examines why it was built ? what were the intentions of the Lord, Jens Holgersen? Even though we?ll never be able to ask him, the answer to the question ?why?? can give us aninsight of how a man of his position thought in the Late Medieval time. To answer the question the castle are explored through three different angles ? the Lord of the castle and thesocial context the castle was built in, the landscape surrounding Glimmingehus ? has Jens Holgersen left any structural clues there, and finally the castle itself ? how has a potential visitor experienced Glimmingehus? The methods are greatly influenced by Gunhild Eriksdotter, who in her book Bakom fasaderna explores the possibilities of an analysis ofexperience together with an analysis of function in the archaeology of buildings.

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