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9506 Uppsatser om Purchase decision process - Sida 13 av 634
Volvo Ocean Race Stockholm 2009 : Planeringen av ett evenemang i världsklass
It has become increasingly common for a city or region to use sporting and media events to promote themselves. But what is behind these events? What kind of organisation is necessary to plan and run them? In the summer of 2009 the internationally known Volvo Ocean Race will arrive in Stockholm. The race is eight months long and will be hosted in Stockholm for almost the whole of June. The City of Stockholm is behind the event and Stockholm?s marinas will be responsible for making sure that everything runs smoothly and on schedule.
Köpbeteende ur ett genusperspektiv
Something that is common to all people is that everyone is in need of food. However, people may differ about the choice of brand and the motives for the purchase. In the essay enables the reader to study if the purchasing behaviour may differ between the sexes, which also respond to the essays purpose. The purpose of this essay is to identify and describe any differences in buying motives of convenience goods between the sexes in a student population. In order to answer the purpose of the essay a study on ICA Maxi were conducted on 20 students from the University of Karlstad, ten women and ten men.
Kan geografiska informationssystem effektivisera skapandet av beslutsunderlag?
Villkoren i dagens samhälle förändras snabbt och miljön som beslutsfattare måste hantera blir allt mer komplex, detta samtidigt som tiden för att fatta beslut krymper. För att beslutsfattare ska klara detta kan de ta hjälp av verktyg. Vi har undersökt om geografiska informationssystem (GIS) är ett verktyg som effektiviserar framtagandet av ett beslutsunderlag när problemet är geografiskt relaterat. Undersökningen har genomförts som en fallstudie på fyra olika organisationer där vi jämfört processen vid skapandet av ett beslutsunderlag före och efter införandet av GIS i organisationen. Slutsatsen vi drar av vår undersökning är att geografiska informationssystem effektiviserar framtagandet av beslutsunderlag när problemet är geografiskt relaterat..
Sex på deltid : Deltidssexsäljares upplevelser av sexarbetet och sexköpslagen
The aim of this study in social work was to investigate Swedish part-time sex workers' experiences of selling sex, of the Swedish Prohibition of Purchase of Sexual Services Act, of people's attitudes toward selling and buying sexual services and the consequences thereof. In the analysis the Erving Goffman stigma theories were used.Three part-time sex workers described their day-to-day experiences of selling sex as well as holding an ordinary job. None of them experienced that the Prohibition of Purchase of Sexual Services Act had an immediate effect on them in their work, what bothered them most was the attitudes toward sex work from society, friends and relatives. The negative attitude forced them to live a double life. None of the sex workers had the impression that the legislation had any concrete effects on their customers.
Biståndets idé och praktik : en studie om genomförandet av ett biståndsprogram i Burkina Faso
This thesis is based on the implementation of a bilateral rural development program in Burkina Faso. The main purpose of this study was to put the actual implementation process of a bilateral development program in view. This was done by investigating how two dominant perspectives in the implementation literature can explain what in fact happens during the realization of an aid program. A further aim of the thesis was to explore the limitations of these two dominant theories, in order to get a full understanding of the complexity of the realization of an aid program. Based on the implementation theory, this study shows that the realization of an aid program can be understood from three different angles.
E-handel - Vilka faktorer styr konsumentens köp över Internet och då med fokus på hälsokostbranschen?
In today?s IT-community, consumers use the internet in a increasing rate to
find information or to purchase products and services. This has led to a growth
in the market, but also a greater competition between e-stores and web shops.
To separate yourself from the masses has become more important, the question
is; what strategy should the IT-salesman use?
The meaning of this scientific study is to find and focus on witch the primary
factors/aspects are, that controls and is the very foundation for the consumer
making a purchase, by using the internet.
The purpose is to give companies a clear view of what it is that influence the
consumer into buying theirs products, and how this group responds to different
strategies and factors.
Du Gjorde Vad!? : Naturligt Beslutsfattande och Intuition hos Experter
Att det idag finns flera metoder och modeller för att fatta beslut är inte konstigt då beslutsfattande sker varje dag och i vissa sammanhang kan ge ödesdigra konsekvenser om det blir fel. Denna kandidatuppsats kan ses som en förstudie för hur naturligt beslutsfattande skulle kunna stödjas genom en förbättrad utbildning till beslutsfattare. Uppsatsen ämnar behandla naturligt beslutsfattande och intuition hos experter inom räddningstjänsten, närmare bestämt om de använder intuition och i så fall vad som ligger till grund för denna intuition. Intervjuer utfördes på räddningstjänsten i Motala efter critical decision method som är framtagen för cognitive task analysis. Inom räddningstjänsten använder sig befälen av intuition när de tar det flesta av sina beslut i fält.
Mycket snack och lite verkstad - En longitudinell studie av NPS och konsumentbeteende
The Net Promoter Score (NPS) has been claimed to be the single most reliable indicator of firm growth and has gained wide adoption among companies in a broad range of industries. This is despite a lack of rigorous scientific testing. The purpose of this study is to examine the predictive strength of the question "How likely are you to recommend [.] to your friends and colleagues " that the metric is based on: how well does it actually predict future consumer behavior Furthermore, the report aims to create a greater understanding of the factors that explain a person's word of mouth (WOM) intention and which behaviours cause that intention to change. A longitudinal study was conducted of 304 consumers' WOM intention regarding two non-carbonated drinks and their subsequent WOM and purchase behavior. The analyses show that the behaviors are captured by the metric to some extent.
How Does Ego Depletion Affect Moral Judgments and Pro-social Decisions?
BACKGROUND: Today?s societal changes, including high rate of change and increasing information flows, are increasing the demand on the individual mental capacity. It becomes increasingly difficult to analytically process all the different dilemmas and everyday decisions as individuals have a limited mental capacity available to make these decisions. Thus, it has been suggested that ego-depleted relies more heavily on intuition, which is less burdensome, when making decision. However little is known about to what extent intuitive decisions differ from analytic.
Stakeholderperspektivet och utestängandet av det politiska: Om stakeholderperspektivets begränsade möjligheter att förändra miljöpolitiken
In contemporary global environmental governance stakeholding, as a means for defining legitimate participants in democratic decision-making, has become of great importance. In this essay I deploy the concept of ?the stakeholder perspective? to denote arguments that all stakeholders ? defined as carriers of particular interests ? should be able to participate in political decision-making affecting their interests. The purpose of the essay is to analyze the stakeholder perspective's potential to change environmental politics. Departing from the philosophy of Heidegger, I develop a theoretical approach that separate the concept of the political from that of politics.
Sexköpslagens glömda kvinnor - En diskursanalytisk studie av bilden av prostitution i teori och praktik
In Sweden prostitution is by many considered to be a social problem that primarily affects women. To counteract prostitution is a political priority and as a result the purchase of sexual services is prohibited by law. Since the law that prohibits the purchase of sexual services entered into force it has been continuously debated and widely disputed. The aim of this thesis is to compare the image of prostitution found in the travaux préparatoires of the law with four sex workers? view of the phenomenon.
Ger ministerstyre en effektivare krishantering? Lärdommar från tsunamikatastrofen 2004
After the tsunami disaster in December 2004 many arguments were heared that one oft the major reasons behind the poor Swedish effort connected to the evacuation and health care of the Swedish citizens in Thailand right after the incident is the Swedish model with independent government authorities. By comparing the constitution, the political decision making tradition by the ministers and the handling of the catastrophe in the tree Scandinavian countries Denmark, Norway and Finland, plus analysing the behaviour of the Swedish foreign and prime minister from a rational choose inspired individual decision making theory the research shows that there is no proof that a constitutional change in Sweden into the traditional model with government authorities controlled by the ministers alone would led to a more effective crisis handling by the government due to crises concerning Swedish citizens out states. Although the research shows that the constitution and the tradition of decision making in the government provides the basic condition of the ministers individual rational decision making.
Framtagande av en investerings- beslutsmodell för mindre tjänsteföretag
Problems:How would a decision model that takes into account more aspects and dimensions than just the financial aspect look for smaller service compa-nies? What aspects are important to consider in such a decision model?Purpose:The purpose of this master thesis is to develop a decision model based on previous research, to improve decision making in smaller service com-panies ? by considering perspectives that traditional investment calcula-tions ignore.Method:The study was qualitative and was based on both primary and secondary data. As data collection method for the development of the model we used literature search on previous research. The study?s primary data consisted of responses from five smaller service companies.
Singel eller Tillsammans?: En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans
This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention.
Beslutsprocesser och informationshantering ? en fallstudie inom en högskoleorganisation
The purpose of this thesis, was to study decision processes and the importance of information management in the processes within an academic organisation, which led to the work with adaptions according to the law of Equal Treatment of Students in Higher Education, (SFS 2001:1286). A general question was formulated concerning how different information- and knowledge flows interact within an academic organisation and its library during the decision processes. The questions at issue we have tried to examine, concern the factors that have influenced the participants´ choice of information during the decision processes, in their work of adapting the law of equal treatment, and how these choices have influenced the priorities that were made. The theoretical starting point was basically Cohen, March and Olsens Garbage Can Model. We also found the author Chun Wei Choo´s descriptions of organisations, as systems of information processing, useful for parts of our thesis, especially the parts that deals with the role of information management within the decision processes.