The purpose of this paper has been to find out what motives buyers of forest property has for there purchasse, what competence they have in economics and forestry, and what analysis they had done before the purchase. The study is based on interviews with nine different buyers from two geographical areas, five from Hälsingland and four from Småland/Skåne. A forest property is a property where the value to 100 % consist of forest. A part from the interviews every purhase has been analysed in comparison to an estimation of the yield value. The theoretical yield value was estimated with a computer programme.

Something that is common to all people is that everyone is in need of food. However, people may differ about the choice of brand and the motives for the purchase. In the essay enables the reader to study if the purchasing behaviour may differ between the sexes, which also respond to the essays purpose. The purpose of this essay is to identify and describe any differences in buying motives of convenience goods between the sexes in a student population. In order to answer the purpose of the essay a study on ICA Maxi were conducted on 20 students from the University of Karlstad, ten women and ten men.

The aim of this study in social work was to investigate Swedish part-time sex workers' experiences of selling sex, of the Swedish Prohibition of Purchase of Sexual Services Act, of people's attitudes toward selling and buying sexual services and the consequences thereof. In the analysis the Erving Goffman stigma theories were used.Three part-time sex workers described their day-to-day experiences of selling sex as well as holding an ordinary job. None of them experienced that the Prohibition of Purchase of Sexual Services Act had an immediate effect on them in their work, what bothered them most was the attitudes toward sex work from society, friends and relatives. The negative attitude forced them to live a double life. None of the sex workers had the impression that the legislation had any concrete effects on their customers.

In today?s IT-community, consumers use the internet in a increasing rate to find information or to purchase products and services. This has led to a growth in the market, but also a greater competition between e-stores and web shops. To separate yourself from the masses has become more important, the question is; what strategy should the IT-salesman use? The meaning of this scientific study is to find and focus on witch the primary factors/aspects are, that controls and is the very foundation for the consumer making a purchase, by using the internet. The purpose is to give companies a clear view of what it is that influence the consumer into buying theirs products, and how this group responds to different strategies and factors.

   To work and live in the same place where ones employer also is the landlord, can create a situation with many special requirements for the individual. Constrains regarding time, space and impact on social life is likely to appear. Based on theory and empirical research about the Boundaryless work and the Psychological contract the purpose of this report is to examine employees who live and work at the same place. This is done by studying the regulation regarding time and space factors and the psychological contracts in expectations and in violation of the psychological contract and the risks associated with this like Locked-in factors. The study includes interviews with managers and employees (n=9).

The aim of the thesis was to provide further understanding on how Swedish consumers use the Internet as an information source in their purchase decision process. The subject was investigated from different perspectives: gender, product type and information type. The authors used a quantitative approach, and a survey (n=120) was conducted. It was concluded that men and women are equally influenced by traditional word-of-mouth, but more men than women search for product information online and they are more likely to let their purchase decision to be influenced by it. Women tend more to trust commercial sources.

The Net Promoter Score (NPS) has been claimed to be the single most reliable indicator of firm growth and has gained wide adoption among companies in a broad range of industries. This is despite a lack of rigorous scientific testing. The purpose of this study is to examine the predictive strength of the question "How likely are you to recommend [.] to your friends and colleagues " that the metric is based on: how well does it actually predict future consumer behavior Furthermore, the report aims to create a greater understanding of the factors that explain a person's word of mouth (WOM) intention and which behaviours cause that intention to change. A longitudinal study was conducted of 304 consumers' WOM intention regarding two non-carbonated drinks and their subsequent WOM and purchase behavior. The analyses show that the behaviors are captured by the metric to some extent.

In Sweden prostitution is by many considered to be a social problem that primarily affects women. To counteract prostitution is a political priority and as a result the purchase of sexual services is prohibited by law. Since the law that prohibits the purchase of sexual services entered into force it has been continuously debated and widely disputed. The aim of this thesis is to compare the image of prostitution found in the travaux préparatoires of the law with four sex workers? view of the phenomenon.

This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention.

The aim of this thesis is to study how librarians in Swedish libraries perceive the task of mediating fiction. What are the librarians private relationships to fiction and how do they perceive the position of fiction in contemporary society? What views have they developed of the borrowers approach to fiction and how do they perceive the borrowers increasing influence in the library? How do librarians prioritise and which principles form the basis for their purchase of fiction? How do they categorise fiction in the library and how much do economic and political factors influence the decision making process for the purchase of fiction? Finally, how do they define their roles as mediators of fiction and which strategies do they adopt to communicate which literature the library has to offer? The material used in this study was acquired using a qualitative interview technique in which six librarians with experience of literature mediation partook..

The work with this report has been focused on developing a methodology model for control at purchase. The methodology model covers parts classification, dispatching systems, batch shaping and more. The aim with the methodology model is that it will be used as an aid for a cost effective material planning to increase the value for customer.The work covers also a description of the present situation and the purchase process at Company X. Six parts have been applied, two from each class (A, B and C), in the methodology/model. The parts that have been applied are included in the flow between Company X and their supplier Company Y.Data have been collected trough literature studies, interviews and the company?s business system.

The purpose of this study is to describe and analyzes how the bookmobile librarians approach to purchase and selection and the range of views that may exist. The study is based on a qualitative method using a document study and three interviews included. The document study looking closely at public libraries library plans in Vastra Gotalands county. The qualitative interviews gets a closer look at librarians´approach regarding the purchase and selection and also if there are any similarities or differences between mobile library activities versus the main library.The theoretical framework is based on Sanna Taljas study where she has identified three different perspectives on the library´s music department. These are categorized as the interpretative repertoires and involves three categories of approach to quality.

The aim of this thesis is to examine how librarians are workingwith the selection and purchase of feature films in Swedish publiclibraries. I was interested in examining the underlying reasonsbehind the selections. I chose to focus on how librarians areworking and reason about the library´s film collection.The purpose of my study is to answer the following questions:? How are librarians working with selection and purchase offeature films in the public library?? What factors motivate librarians´ selection of featurefilms?? What do librarians reason about the public library filmcollection?To answer these questions I performed interviews with sevenlibrarians in five different public libraries. The results of theinterviews have been analyzed on the basis of the theories andtheoretical model of Sanna Talja.

This thesis provides the first test of the effects of ?advertising talk?, i.e. comments, discussions and opinions about advertising. Despite its prevalence quantitative research on advertising talk has been scarce and this study is thus an attempt to fill in some blanks. Hypothesizing that advertising talk will enhance consumer-perceived advertising value as well as purchase intentions and that the effects are more pronounced for talk generated by consumers as compared to marketers, I use a fictional campaign to measure responses in an experimental study.

Chief executives and other persons in management positions are not applicable to the same protection system as other employees. Lagen om anställlningsskydd is not applicable for example. Instead all terms and conditions are in the employment contract, which get increased importance. The employment contract for a chief executive is comprehensive. This essay focuses on employment protection, wages and compensation, loyalty during the employment, secrecy and competitive clauses.