Vi vill reda ut vilka olika faktorer som kan ha betydelse för bloggar som trovärdig marknadsföringskanal.Vi har använt oss av en kvalitativ ansats för att få en djupare förståelse för bloggar som ett marknadsföringsverktyg. Genom en deduktiv metod har vår teoretiska referensram utgjort utgångspunkten för vår empiriska data.  Vårt empiriska material har vi samlat in genom sex genomförda personliga intervjuer med bloggrelaterade personer. Därefter har vi ställt vårt resultat i relation till vår teori och utifrån vår frågeställning fört en diskussion.Företag kan inte styra vad bloggaren skriver och det är viktigt att bloggen får behålla sin personliga karaktär, då det styrker trovärdigheten för denne som marknadsföringskanal. Bloggen ska inte verka i säljande syfte, utan mer som rekommendationer till läsarna. Bloggare kan i vissa sammanhang agera som opinionsledare och besitter förmågan att påverka en stor grupp av människor.

This Master?s thesis is connected to an interdisciplinary field between humanities and health care; ?humanistic medicine? or ?humanistic nursing?. The object of the investigation is nursing students? experiences of reading fiction and autobiographies as course literature. In semi-structured interviews a group of students talk about their reading.

Förädlingsarbetet på vårtbjörk (Betula pendula Roth) fick ett uppsving på slutet av 80-talet efter en ändrad opinion om björkens betydelse. En ny förädlingsplan togs fram med mål att förädla fram tidig höjdutveckling, högre torrsubstansproduktion och bättre virkeskvalitet. Syftet med denna studie är att undersöka möjliga förbättringar av vårtbjörk utifrån mätningar av ett försök med halvsyskonfamiljer. Detta genom beräkningar av heritabilitet, genetisk vinst, variationskoefficient och korrelationer för egenskaperna diameter, höjd, vitalitet, klykor, rakhet och grenstruktur, vid 10 och 21 års ålder. För den statiskista analysen användes en mixad linjär modell som kördes i programmet ASReml, vilket bygger på restricted maximum likelihood metoden. Resultatet visar att förädlingsmöjligheter för vårtbjörk är goda speciellt för höjd och diameter, genetisk vinst är skattad till 20 % respektive 25 %. Klykor, rakhet och grenstruktur, visade inte lika lovande resultat, genetisk vinst låg på 13 %, 7 % respektive 7 % vid år tio. Korrelationerna mellan egenskaperna tyder på svårigheter att förädla för både bättre tillväxt och kvalitet, till exempel diametern vid år 10 har en negativ korrelation med grenstrukturen vid år 21 på -0,681..

The research in the field of biotechnology is rapidly developing all over the world. Modern biotechnology offers unique opportunities, simultaneously as it gives rise to a number of ethical issues. Preimplantation genetic diagnosis (PGD), PGD/HLA (Human Leucocyte Antigen) and germline gene therapy (GLGT) are controversial techniques. PGD gives a possibility to identify a genetic disease prior to the embryo?s implantation in the uterus.

This paper examines dialect as a rhetorical means of persuasion. A survey containing inquires about four different Swedish dialects have been handed out mainly in Södertörn University and Stockholm University, in order to research the values and connotations of theese dialects. The four chosen dialects are as following: Göteborgska, Stockholmska, Norrländska and Skånska. The results of the survey are processed and compiled to see which attitudes these values and connotations may indicate to each dialect. These attitudes and values are then discussed in correlation with five rhetorical theories: Attitude as a means of persuation, Ethos, Persona, Rhetorical Agency and Pierre Bourdieu?s theory of Field and Habitus.

When the Internet was established in the early 1990`s the daily press got a new market to act on. Contacts with readers was strengthened through the internet and as the years went by interactivity became increasingly important ? both for editorial and audience. One of the most common and most accessible forms of interaction is polls. This paper has examined within what contexts the newspapers are using polls ? in other words in what values of news criteria?s do the articles connected to a vote belong to.

The title of the paper aims at a comment by one of the students during an interview. It reflects how most of the students experience the lunches in a specific school where the investigation is made. The question of pedagogical lunches has always interested me. Here I have used a method called the Grounded theory. I carried out a qualitative investigation with a number of methods such as interviews and participating observations.

ABSTRACT Our main objective with this essay is to provide a description of old people?s stories about aging. The essay is based on the empirical source of four qualitative interviews with older people over the age of eighty years young. The main goal is to inquire answers about; their time in the workforce; retirements; healthissues; media/advertisements; adolescence/youthfulness and attitudes. The following main questions have been dealt with: What do the elderly emphasize when they describe ageing? Are healthissues the prime subjects the elderly talk about? Do the elderly experience positive or negative attitudes towards ageing? What is their point of view of younger generations? In what way do they describe their years as workers? In what way do they describe aspects about their retirement? We reserved to consider the opinion of their own, to be the most valuable source in our study.

The aim of this masters thesis is to examine the information access of female Ph. D. students in connection with their situation as women and researchers within the academic setting. In order to examine this, qualitative interviews with ten female Ph. D.

Today almost every artist has a music video. With today?s technology it has become a lot easier for smaller companies or amateur filmers to produce and distribute their work. But how important is an artist?s music video and where do people find their music these days? Other questions we wanted to answer were if there is a typical way a music video looks like based on its genre.

The purpose of this master?s thesis is to study resource allocation among district libraries within Stockholm?s City Library (SSB) on three different occasions ? 1996, 2001 and 2005 ? and to examine whether there exist any inconsistency between the state of the allocation of resources and what might be considered reasonable. During the course of the study, it became apparent that some measurements are more relevant than others when determining whether the allocation of resources is reasonably fair. The most relevant ratio is the share of net cost per capita in relation to population and the population?s composition of children, youngsters and persons with foreign background as a result of relevant political governing documents giving priority to these three groups.

This thesis explores the opinion of different participants in the music business regarding music being made available at the public libraries. The aim of the thesis is to answer the following questions; which are the most important issues concerning the distribution of music? How do the informants perceive the public libraries mission and activity in regard to make recorded music available? Which are the benefits/disadvantages with music being made available at public libraries? Seven qualitative, semi-structured interviews were conducted with representatives from the following organisations; SKAP (The Swedish Society of Popular Music Composers), FST (Society of Swedish Composers), SAMI (Swedish Artists and Musicians Interest Organisation) SMF (The Swedish Society of Musicians), SOM (Swedish Independent Musicproducers), IFPI (International Federation of the Phonographic Industry) and EMI Music Sweden. A study of literature and articles generated nine themes, which constitutes the frame of reference for the thesis. The result shows that several of the informants have not reflected upon the public library as an important actor when it comes to the distribution of music.

In this essay I point out that the presence of  ?Otherness? plays a key role in the novel The Beach by Alex Garland, and that the text relates to a colonial literary tradition. I?ve mainly used the distinction of Otherness and cultural representation presented by the postcolonial theorist Edward W. Said to guide me.

More and more people today manage their social relationships through social networking sites. A social networking site is a virtual place where people can meet and interact with each other. On such sites, one can use the various features and attributes to present ourselves to the friends we have online. The central question of this report is what characteristics of relationships show on social networking sites. With the features and attributes that are represented and whether the architect for a social networking site affects the relationship between friends.

Uppsatsen underso?ker fackfo?rbundet Kommunal som en opinionsbildande akto?r. Utga?ngspunkten a?r att det fra?mst a?r massmedier som a?ger dagordningsmakten i samha?llet. Mediestrategier a?r da?rfo?r en viktig del av det opinionsbildande arbetet.