The main purpose with this MA thesis is to examine how visually impaired, disabled and people with dyslexia define service quality at the public library of Linköping. The method that has been used is focus group interviews. A focus group consists of four to eight people who are joined together, without knowing each other before, to discuss a certain subject. The aim is to get a wide spread of answers. A secondary purpose is to examine how this method works.

The purpose of the study is to investigate the significance of organizing social- cooperative in relation to individual empowerment; and how this empowerment can be used to better the situation of others. Young surfers is a social- cooperativ that is run by cooperators with experience of substance abuse and criminality. The social- cooperativ is built on the premise that the cooperators are to set up and run a screen-printing shop where they will print t-shirts and sweatshirts. The purpose of this business is that the cooperators are given the opportunity to work and that youths with social problems such as substance abuse and criminality are given the opportunity to work-train. My study is comprised of a series of interviews and observations that I have conducted in relation to the cooperators of Young Surfers.

The aim of this Master?s thesis is to examine seven public librarians? attitudes towards manga as a new kind of literature in public libraries. Manga is an art form, originally from Japan, but in recent years manga has become very popular in the Western societies. The main issue of this thesis is how the librarians? look at manga and what they think about manga.

The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations.Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information.This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question:?- What distinguish the market communication in a private respective a public organisation??We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading strategic position in their organisations.Our research highlights important differences between private and public organisations in matter of tactics in market communication.In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation..

ABSTRACT. Introduction: In the Swedish government?s public health policy the municipalities are emphasized as one of the most important actors. Based on their broad range of operations the municipalities have good opportunities to influence the health situation of its citizens. Aim: The purpose of this study is to investigate how the local public health coordinators in Region VÀstra Götaland are working and what barriers they experience in their work.

This study intends to examine why the Swedish children?s programme Bolibompa is produced the way it is during a larger catastrophe. Our intention was to find out how the editorial staff, in the children?s department in the public service television of Sweden (SVT),was handling the Estonia disaster, the September 11 attacks and the Asian Tsunami. To accomplish that, we first had to find out how the children?s programme looked during these catastrophes and also understand how the editorial staff was working with children?s programme during ordinary days.To achieve our purpose we have been interviewing five persons from SVT, who was involved in producing the children?s programme during these three catastrophes.

Inom Business Intelligence har begreppet Self-Service Business Intelligence (Self-Service BI) vuxit fram. Self-Service BI omfattar verktyg vilka möjliggör för slutanvÀndare att göra analyser och skapa rapporter utan teknisk support. Ett av dessa verktyg Àr Microsoft PowerPivot.PÄ Transportstyrelsens JÀrnvÀgsavdelning finns behov av ett Self-Service BI-verktyg. Vi fick i uppdrag av Sogeti att undersöka om PowerPivot var ett lÀmpligt verktyg för Transportstyrelsen. MÄlet med uppsatsen har varit att testa vilka tekniska möjligheter och begrÀnsningar PowerPivot har samt huruvida PowerPivot Àr anvÀndbart för Transportstyrelsen.För att fÄ en djupare förstÄelse för Self-Service BI har vi kartlagt vilka möjligheter och begrÀnsningar med Self-Service BI-verktyg som finns beskrivna i litteraturen.

The development of technology and the mechanization in the Swedish forestry has during the last 60 years resulted in depopulation of the country side and due to that the amount of distance forest owners has increased. Therefore the forest companies need to make some adjustments in order to keep the distance forest owners as customers and to attract new ones. The purpose of this essay was to examine and analyze the distance forest owners satisfaction with Södras service offering and quality of service and further develop some proposals for action. A web-based survey was sent out to 634 distance forests owners in Stockholm, Sweden, all members of Södra. 269 respondents participated in the survey and of them, 27 did also participate in a follow-up telephone interview.

Social exclusion is a problem in today?s society that we feel public libraries can help resolve since they are based on the idea of equality and openness. The purpose of this essay is to examine how public librarians think and reason about the concept ?integration? as well as what role public libraries can play in immigrants? integration process. With Jose Alberto Diaz? theory on the integration process, and Marianne Andersson and Dorte Skot-Hansen?s model for analysis of the local library profile as theoretical framework, we analyzed the responses from two qualitative interviews in small groups of 2-3 librarians from two different public libraries.

The Swedish Institute is a public agency promoting Swedish interest, national image and confidence around the world. This work attempts to investigate how communication and a process over time influences and effects public diplomacy. The analytic discussion is based on a single case study research of this Institute representing ideas in the international science field of public diplomacy. The theoretical ideas of public diplomacy are placed in a theoretical perspective of social constructivism. The method is qualitative, with excerpts taken from interviews, literature, newspapers, articles, state public reports and social media.

During the last years, the pharmacy market undergone major changes. Re-regulation that has been done in 2009 meant that monopoly was unlocked for competition. In a market where firms offer equivalent products, increases the importance of delivery service as competitive tool to differentiate themselves among the crowd. This also applies to pharmacy market where the supplies of goods in large way consist of equivalent products regardless of the company.This case study observes the importance of delivery service in terms of competitive tool on pharmacy market by focusing on a company?s improvement in delivery service.

This is a study about employment officers at the Swedish public employment service. The aim of this study was to examine how they understand and use their discretion in their daily work. We used a qualitative method and the data was gathered by semi-structured interviews with eight employment officers working at the same office in a small town in Sweden. Lipskys theory about street-level bureaucracy and Lazarus description of coping theory are applied to analyze the empirical data. The work for the Swedish employment officers have changed over the last years with an increasing focus on control and administration.

Graphic design is an integrated part of the public spaces we move through in our daily lives. This thesis explores the emotional aspects of graphic design, with a focus on environmental graphics for the public space. The goal is to find ways in which the emotional aspects of a design solution can be varied without compromising the practical aspects, i.e. affect the conveyance of information. This goal is pursued through an analysis of historical and contemporary literature as well as by design practise.

The purpose of this Master thesis is to compare the perception and significance of reference work in two countries, Sweden and Germany. This will be achieved by means of a literature review of previous research literature and public documents and a content analysis of articles from two library journals.A first step was to examine the historical development of reference work in the selected countries. In connection with this there proved to be distinct phases in the discussion regarding reference work. These phases with their specific discourses, themes and emphases reflected and thus later were confirmed in the second part of the study.The results show that despite some similarities there are also quite a few differences in how reference work is perceived in both countries. For Sweden, the idea of reference work was introduced relatively early.

Denna studie har visat att journalister har en stark yrkesidentitet som Àr nÀra sammankopplad med idealen. De har pÄpekat vikten av ideal som berÀttande av komplicerade skeenden och granskning, och Àven problematiserat dem. Respondenterna tenderar Àven att knyta samman kring idealen vid pÄfrestningar frÄn PR-kupper. Realtionen mellan journalister och PR-aktörer Àr komplicerad, vilket Àven kan utlÀsas i denna uppsats genom de Äsikter journalisterna uttrycker om fenomenet PR-kupp. Respondenterna med flera yrkesverksamma Är beskrev sig som trygga i sin situation Àven om PR-kuppen ifrÄgasÀtter en del av idealen medan de med fÀrre Är beskrev en större osÀkerhet och rent av en rÀdsla för att misslyckas genom att ha publicerat en osanning.