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12384 Uppsatser om Public relation - Sida 14 av 826
Den offentliga upphandlingens påverkan på entreprenörer : En studie av små och medelstora byggentreprenörer
Public procurement in Sweden is regulated by the Act on Public Procurement (lagen om offentlig upphandling, LOU, in Swedish). The Public procurement in Sweden stands every year approximately for 500 billion Swedish crowns of the taxpayers? money. It is therefore important that the money is spent in the best possible way. The focus in this study is set on the relationship between the small- and medium sized building entrepreneurs and the government.
Läsa för livet: Bibliotekschefers syn på litteraturförmedling för vuxna
The aim of this Master´s thesis is to examine how public library managers reflect on readers´ advisory and promotion of adult literature, and how they view and discuss the governmental proposition Läsa för livet (prop. 2013/14:3). Questions posed in this study are: What matters do public library managers think fiction have on adults? How do public library managers reflect on promotion of adult literature? What are public library managers´ views on the governmental proposition Läsa för livet and how it will affect the public library?The theoretical starting-points used in this study are views on literature by Magnus Persson and Gitte Balling, and views on literature promotion by Rasmus Grøn. Method chosen was semi-structured interviews with six library managers in public libraries.
Som man frågar får man svar!
This essay is about the question if there is any difference in quality at the homes for the elderly in Skåne, depending on however the home is run by a public organization or private counterpart. The quality of the homes is meet with the help of numbers in ?the guide for the elderly? the facts in the guide are collected and judged by the ?Swedish National Board of Health. The result from the guide is divided into seven areas of quality, and then compared in a statistic test between the different types of organizations. And finally the result of the statistics is put in the context of the theory of New Public Management.
Nyhetsradio : Om skillnaderna i korta riksnyhetssändningar mellan två kommersiella radiostationer och public serviceradion.
The purpose of this BA-thesis was to learn the differences in news broadcasts between one public service radio channel and two commercial radio channels. To do this we used a quantitative analysis method to examine the content of the news broadcasts and then we conducted in-depth interviews with several people working with the different radio channels using a qualitative research interview method to learn their views on news and news broadcasting.We measured the differences between the channels in six areas: subject, headline, news presentation, gender, advertising and sources.Our two main theories were normative theory and media logic.The results found that there were several major differences between the public service radio channel and the two commercial radio channels. Apart from several important differences in the six measured categories we also found that the sound and tone in the public service radio channel was very different from the two commercial radio channels.We also found the public service radio channels news broadcasts to be more serious than the two commercials ones?..
DEN TILLHÖRIGHETSSKAPANDE MÖTESPLATSEN - Folkbiblioteket som mötesplats i svensk biblioteksdebatt
This Master's thesis concerns the public library as a public meeting place. Our aim has been to find out why and how the library as a social meeting place has been discussed within the Swedish library community and if there has been a constant core in the discussions from the mid 70's and up to the present day. In order to do this we apply a place and space-perspective. The result of the study is that the core of the said discussions concerning the library as a meeting place is to create belongingness. This is the reason why the library community has an interest in the public library's function as a meeting place with the idea that people, by using the public library in that aspect, may experience a feeling of belonging to the society.
Change or die Bilden av folkbiblioteket i den nationella bibliotekspolitiken i Sverige och Danmark utifrån teorier om det postmoderna samhället.
The aim of this Masters thesis is to investigate how the image of the Public library is described in the Swedish national library politics, and compare it with the image given of the public library in the Danish national library politics. The method used for this analysis is a comparative discourse analysis of the homepages produced by the Swedish central government Regeringen and Kulturrådet and its Danish counterpart Kulturministeriet and Biblioteksstyrelsen. Theories on postmodernity have been used to analyze how the Swedish and the Danish central governments image of the Public library corresponds with a changing society and the changing behaviour of the public library users. Our analysis concludes that the traditional view of the Public library as an institution mainly concerned with literature and reading still is of great significance in the discourse of the Swedish central government. In contrast, the Danish central government presents a more postmodern view of the public library as an institution that is part of the Information- and the Knowledge society.
I ett förhållande med Ving : En studie i relationsbyggande interaktion på Facebook
Purpose: Social media is a global phenomenon that has developed from an opportunity of contact between people, into a platform for contact between organizations and people. This essay aims to investigate the Public relation strategies of one organization on a popular social network.The main question that this study aims to answer is how the travel agency Ving chooses to create and preserve relationships to the public on Facebook in order to maintain a good reputation. Asub-question explores whether any patterns exist in Ving?s approach of interaction with its stakeholders.Method/Material: This study consists of a quantitative content analysis in which the interaction between the organization and the audience has been studied. Posts published by the public as well as replications from Ving have been categorized and then analyzed using two analytical models.
Fittja Open 2011 : Platsspecifik konst och (re)presentation
This essay explores how artwork in the public space can be analysed, conceptualized and described by bringing attention to site. Through an analysis of artworks in the yearly art exhibition of Fittja Open 2011, the essay draws attention to site-specific art and structures of power. The principal aim is to present not only the exhibition of Fittja Open 2011 but also other artwork in the public sphere in Fittja, a suburb to Stockholm. From this point of departure other interests evolve that concerns the "image" of Fittja. The analysis, based on research in art history, architecture, ethnology and philosophy as well as qualitative interviews, also focuses on understanding the role of site and the relations between art practice, institutions and site.The result shows that there are problems with a ruptured interface between the artwork and site.
Demokratins librationspunkt : Om bibliotek på entreprenad i BBL och bis 2005-2011
The aim of this Master´s thesis is to examine the debate in Swedish library press concerning outsourcing of public libraries. The two magazines studied are BBL (Biblioteksbladet) and bis (bibliotek i samhälle). The period of time covered by the selected articles is 2005 to 2011. Although there are still quite few cases of tendering arrangements in Sweden, the question has been raised in the last years by the decision of the Municipality of Nacka (Stockholm) to outsource their public libraries. Another important factor for bringing the question into focus has been the general elections of 2006, which brought an alliance of right-wing parties to power. In this thesis the arguments of the participants are documented and analyzed.
Kultursponsring på folkbibliotek ? en ideologikritisk analys av kulturpolitiska dokument
The aim of this Master?s thesis is to study various views of sponsorship in relation to public libraries as found within three cultural policy documents. The main objective is to discover which ideas are considered relevant in the partnership between the Swedish retail chain, Åhléns, and the children?s public library, ?Room for Children? (Rum för Barn). In 2005, Åhléns provided SEK3.14 million in sponsorship to ?Room for Children? at Kulturhuset in Stockholm.
Målgruppsanpassad verksamhet på folkbiblioteket
My purpose with the study is to investigate if it is possible to argue in favor of organizing public libraries according to the client based theory. To create a base to argue from I have studied UFO, a department focused on young adults at the age between 15 and 25 at the public library of Malmö. This case study, performed by investigating the documentation of UFO as well as conducting an interview with the project leader, is the base from which I then can argue for or against the idea of organizing public libraries according to the client based theory. Public libraries should always reflect the communities they serve. This challenges the staff of different libraries in different regions to arrange their organizations accordingly to their local population and to be flexible enough to follow the changes of this population.
PARS PRO TOTO? Tillgång till Internet som en del av tillgängligheten på sex folkbibliotek
Internet access has been a part of the range in public libraries for approximately a decade. The Swedish municipals, in charge of the public libraries, and the libraries themselves, have a great deal of saying in how they should be run, what to offer the public, how many hours they have to stay open etcetera. The Library law is very vague on many things, including public Internet access. Even though Sweden is ranked as first runner up worldwide when it comes to Internet penetration among the population (Internet World Stats 2007), approximately twenty percent in the 16-74 age group does not have Internet access at home, at work or at school (SCB 2006a). In this master thesis we try to determine, through personal interviews, how six of those in charge feel about Internet at their libraries, all located in medium-sized municipals (20 000 ? 40 000 inhabitants), why they have chosen the rules and regulations they have and their thoughts about what they consider to be the most important assignment of public libraries.
Folkbibliotekets pedagogiska uppgifter - en diskursanalys av fyra bibliotekstidskrifter
The aim of this Master's thesis is to examine the contemporary educational tasks of the Swedish public library as they manifest in Swedish library journals. Our main question at issue is: Which educational discourses are there? And in relation to our main question: how do the concepts of information literacy, lifelong learning and adult education relate to each other? Is there an antagonism between the public library's duty to supply fiction as opposed to non-fiction? and: What are the consequences of these discourses in the service provided by the library?Our theoretical starting-point is the discourse theory as proposed by Ernesto Laclau and Chantal Mouffe. We analyse 39 texts from four Swedish library journals: Ikoner, bis, DIK-forum and Biblioteksbladet. The analysis is done in two phases.
Musikbranschens syn på folkbiblioteken. En aktör att räkna med?
This thesis explores the opinion of different participants in the music business regarding music being made available at the public libraries. The aim of the thesis is to answer the following questions; which are the most important issues concerning the distribution of music? How do the informants perceive the public libraries mission and activity in regard to make recorded music available? Which are the benefits/disadvantages with music being made available at public libraries? Seven qualitative, semi-structured interviews were conducted with representatives from the following organisations; SKAP (The Swedish Society of Popular Music Composers), FST (Society of Swedish Composers), SAMI (Swedish Artists and Musicians Interest Organisation) SMF (The Swedish Society of Musicians), SOM (Swedish Independent Musicproducers), IFPI (International Federation of the Phonographic Industry) and EMI Music Sweden. A study of literature and articles generated nine themes, which constitutes the frame of reference for the thesis. The result shows that several of the informants have not reflected upon the public library as an important actor when it comes to the distribution of music.
Folkbiblioteken och informationsuppgiften: Fyra biblioteksorganisationers syn på folkbibliotek, folkbibliotekens bestånd samt deras roll i samhället.
The purpose of this paper is to examine different attitudes regarding freedom of information and how libraries should fulfil their information-task represented by four organisations. The organisations are important in shaping the Swedish public libraries in different ways. The purpose is to examine in what ways their definition of information freedom may differ from one another and what that means in defining the public library. For the survey the qualitative textual analysis has been used for examining the documents and websites that are part of the debate about the public library and information freedom. We chose to interview representatives of four organisations that in different ways influence the shaping of the public library.