The main purpose of this master thesis is to explore a selection of Swedish librarians view of professional ethics. The latest master thesis written on the subject was published in 1997, which concluded that the Swedish public librarians had a poor awareness concerning professional ethics. We wanted to investigate if something had changed. We interviewed six librarians from five public libraries, asking them questions concerning ethical guidelines, responsibility, censorship and selection, pressure from lobbyists, and ethical problems relating to Internet. The answers we got gave the impression of a divided profession, and the librarian?s awareness of professional ethics can hardly be said to have been improved since 1997.

The aim of this thesis is to examine the debate in Swedish library press concerning privatization of public libraries. The aim of the thesis stems from a desire to know whether Swedish librarians, as has been alleged in contemporary right wing debate, are politically biased and adherents of socialism. The debate is analysed using the method of idea and ideology analysis, using the tool of ideal types of the ideologies socialism and neo- liberalism. As material I have chosen articles from the magazines Biblioteksbladet and DIK Forum, from the years 1989 to 2010. The reason for choosing the topic of privatization is that it is a controversial question and a topic one could expect to generate a heated debate.Four positions can be discerned in the debate.

This evaluational study has been initiated by the County Council of Gävleborg (LandstingetGävleborg), politically responsible (and the main economical) authority of BibliotekGävleborg, the regional library institution in the county of Gävleborg, Sweden.The aim of the study is threefolded:1. to evaluate the organization of Bibliotek Gävleborg during the 1990's as we11 as theeffects of a reorganization carried out in 1990, and, through the use of interviews and a questionnaire, to ascertain the attitudes of Bibliotek Gävleborg's branch users (mainlythe municipal libraries in the county) towards the organizational development.2. to evaluate and compare regional library activities in Gävleborg prior to and duringthe 1990's, and to investigate the attitudes of the afore-mentioned branch users towardsBibliotek Gävleborg's activities.3. to investigate and discuss possible future directions of regional library development in Sweden in general, and in Gävleborg in particular.The closing, debating chapter in the study also'contains a few suggestions of measures to enhance regional library activity in Gävleborg..

The main aim of this master thesis was to see the process of an interactive online reference service from idea to final product. The reference service we have studied is developed and used by the Library of the National Institute for Working Life in Stockholm, Sweden and goes by the name phibi. Our goal was to review the whole realization process from the reasons why a service like this was created, how the service was introduced and implemented inside the organisation and finally what the result and consequences were for both the library staff and for the users of the service. Phibi is designed to be a tool that fosters communication between the library staff and the remote users where the users get the opportunity to be helped with their questions by the library staff although they are not physically present in the library. To understand the process we conducted a case study with 11 interviews of the library staff, the superior and the initiator to phibi.

The purpose of this Masters thesis is to investigate the role of link collections in Swedish public libraries mediation of Internet resources. The study is focusing on the effects on the contents and the structure in the link collections when the target group is immigrant users. This is done through literature studies completed with an examination of two link collections containing multi-cultural and multi-lingual material and qualitative interviews with the two librarians who are in charge of the collections. The major questions raised in this study are: What function do the link collections have for the public libraries? What is the difference in working with traditional, printed material compared to the work with Internet resources? And how are the selection of Internet resources and the structure of the link collections affected when the collection is intended for immigrant users? The main results are that link collections in public libraries can give a concrete form to political guidelines.

In the Swedish school library discussion, the most prominent role of the school library haslong been that of cultural centre in the school, with the main goal being to encourage children'sreading. During the 90ies there were signs of a shift in focus to the role of information centre,giving active support across the whole range of the curriculum, in the independent researchingwork of the students. At the same time severe budget cuts caused great worries for the future.The interest for the school library media centres increased during this time, many differentorganizations said they wanted to fight for better school libraries. The purpose of the presentwork was to find out who they are, what they want and what their ideal school library lookslike. Fourteen organizations were studied, focus was on activities during 1995.

 Abstract: Facebook in the Public Sector - qualitative interviewstudy with The Swedish maritime Administration, the Swedish Meteorological and Hydrological Institute, the Swedish prison and Probation services and the municipality of Katrineholm about their precense on Facebook.In my bachelor?s thesis I have studied how three government authority and one municipality uses or don?t use Facebook in their communication towards the citizens. I have chosen to study four different cases, to see if there are any significant similarities or differences between how the different services are working with their communication. I have chosen to explore my cases through semi-structured qualitative interviews, where I met communications officers of every organisation face to face.I have found out that there is not one right way to communicate through Facebook, every organisations decisions must be based on their own mission, aims and objectives. And I have seen that both the transmitter and the receiver need to mature into the new acting of this new channel - Facebook..

The essay is about the Nobel Library's investments in fiction, the change of certain linguisticareas since 1904 and the purchase policy of the Library. The paper contains an introductoryhistorical chapter, where I describe the history of the Swedish Academy, the life and willof Alfred Nobel and in conclusion a description of the Nobel library of the Swedish Academy.When writing this essay I have used a combined qualitative and quantitative method, meaningthat I have interviewed the librarians of the Nobel Library, studied the purchase catalogues,and kept statistics over the books.in different linguistic areas purchased since 1904 onwardwith an emphasize on years ending with "4". The outcome of this survey is that the purchaseof books within the different speech areas doesn't vary as much as first expected, and thatthere rises and falls within all the linguistic areas which could be further explored..

The aim of this Master?s thesis is to examine three library weblogs to evaluate how they are used and what type of information the libraries publish in these specific weblogs.The following three questions are the basis of this study:? What is the content of the weblogs?? How is the weblog used as a tool by the libraries?? How is the interaction between the library and the readers of the weblogs presented regarding the comment function?The method that has been used in this study is content analysis and the code units have been created during the process. It is mainly a qualitative analysis but it does also contain quantitative elements. With the content analysis, 21 different themes where cut from the three weblogs. These themes where then put into the model of the local library profiles worked out by Marianne Andersson and Dorte Skot-Hansen.

The aim of this Master?s thesis is to examine in what way library users are depicted on images at two academic libraries; the University College of Borås Library & Learning Resources (BLR) and the Gothenburg University Library (GUB). 62 images, from websites and information brochures, are analyzed and the main questions are: How are users represented on images? What activities are shown? What is the difference between BLR and GUB? How can the consequences of the representations be understood? Little is currently known in the LIS-field about how images work as constructors of the social reality. The theoretical and methodological point of departure of the study is discourse analysis, new institutional theory and picture analysis.

Syftet med studien är att ta reda på vilka hänsyn som måste tas när underhållningsprogram, bl.a. de som är baserade på utländska format, produceras för att visas i Public Service-kanaler.I studien, som ....

In recent years, the digitalization and media convergence has increased, which has made the market for public service- medias more competitive. Perhaps this is why public service has chosen to communicate with recipients outside their own channels.The purpose of this quantitative study is to find out how students attitudes looks towards the fact that public service are performing marketing communication. To find out, we conducted a survey, as 256 students of Linnaeus University in Kalmar answered. Together with the study we have used different theoretical references in order to analyse the responses from the survey, and obtain our conclusions.By analysing the empirical material we came to the conclusion that the majority are in favour of public service performing communication outside its own channels. But we also noticed that the communication needs to be in a certain way for the students to be positive.

The purpose of this article is to investigate how and from which sources librarians collect information on their profession with respect to factors that are important for their work. In order to achieve this goal, a questionnaire-based survey will be conducted at three medium-sized central-public-libraries in southern Sweden. Using this survey, I wish to answer the following four questions: To what extent do librarians acquaint themselves with changes and developments within regional and cultural policy arenas important to their work? To what extent do librarians acquaint themselves with information using conferences and library debates that are focussed on changes and developments relevant to their work? Do librarians consider that they have enough time within the limits of their work hours to follow developments within the librarian profession, for example with respect to developments within information technology, and how would they appraise the future demand for information technology-based services at the library? From which source(s) do librarians collect information relevant to their work? The theoretical basis of this paper can be compared to a radar as it scans subjects-of-interest to the organization in the field of business intelligence. This investigation uses a quantitative method, with data collected via a survey consisting of 13 questions.

In 1930 a new library reform came into force, which in reality was the beginning of the modern Swedish library. The purpose of this reform was to take measures to promote efficiency, for example to increase library co-operation. The Government grants were at the same time raised considerably. However, as early as in 1930, but especially the following year, the depression hit Sweden. The Government reduced the grants until the first half of 1936.

This study is an attempt to examine a hospital library's difficulties in reaching customers with consumer health information. The method was a case study of the consumer health service in the hospital library in Västerås, a town in Sweden. Qualitative interviews, observations and written material were used. The approach was from the actor's point of view with the intention to look upon the problem with the eyes of those who work at the hospital with information to patients, that is librarians and medical staff. Theories about marketing in service organizations and how to develop new services were used in the study, as well as theories about communication and different cultures within organizations of different kinds like the library and the hospital.