This thesis is an evaluation of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar and Blekinge. The campaign [The digitally curious] is one of several cluster campaigns targeting their marketing to a specific audience and aims to promote awareness of what libraries have to offer and provide information on digital media and services. The target group for the campaign is a man between 45-65 years old, who is interested in digital technology.

This Master's thesis aims to investigate librarians' identity construction through the study of their narratives about themselves and their lives. We want to understand in what way the education in Library- and Information science contributes to shape the students professional identity and how these identities then continue to be transformed when they enter their professional lives. We assert that this construction of identity takes place through socialisation. We start with the reference work because we think this is a central part of librarians' tasks. Our theoretical starting point is constructionism, we mean that professional identity is a social construction that continuously is formed and transformed.We interviewed six former students at Library- and Information science at Lund University.

The purpose of this thesis is to examine the relationship between librarians and library support staff in public libraries regarding status, distribution of work and working climate. We were interested to know if there is a conflict between the two occupational groups and how it can be explained. We also wanted to learn what the future holds for the library in terms of professional categories and tasks according to library staff of today. This study is based on twelve qualitative interviews with four heads of libraries, four librarians and four library assistants. Three theoretical approaches were used in the analysis of the interview material: professionalization strategies, conflict theories and theories from group psychology.

This master thesis focuses mainly on the concept of quality and how the librarians responsible for phonogram purchase use it. The main object is to investigate how the librarians responsible for the purchasing of phonogram works when in the process of selecting the phonograms and how they speak about the concept of quality. Based on this main object four problems has been addressed. The empirical material is interviews made with the seven librarians responsible for phonogram purchase at seven Swedish libraries. The result of this investigation is analyzed based on a theoretical framework created by Sanna Talja, which focuses on what a phonogram collection should contain.

The main purpose of this thesis was to examine how hospital librarians worked with young people at a children?s and young people?s hospital in Sweden. We wanted to see how they promoted their health with culture and cultural means such as book trolleys. We did a case study, and made three qualitative interviews with the hospital librarians. The purpose was also to find out what the hospital librarians thought of young peoples.

The aim of this bachelor?s thesis is to gain deeper knowledge about how librarians in public libraries in Sweden view theirprofessional role with regard to the last decades of change in the library field. Especially concerning the technical evolution and towards a higher user orientation and market mindset, and in which ways this has influenced the librarians everyday working tasks. A particular focus has been placed towards the reference transaction, the use of computers and e-media, and the stock development. We believe that there currently is a changeover, from the libraries traditional line of function, towards them as more of service institutions.The method used in this study for answering the research questions and to gather empirical information is semi-structuredinterviews.

Library 2.0 is a term which emerged a few years ago and is frequently discussed. There is no uniform definition of the term but the central aspect of the concept is to encourage increased participation from library users.The aim of this Master's thesis is to investigate if and if so, how the professional role of the librarian is affected by Library 2.0. To do that, we have conducted a case study at the public library in Umeå. Their homepage minabibliotek.se is a practical example of Library 2.0. The homepage is based on interactivity and the library users can participate in various ways.We thougt that qualitive interviews was the best way to gain an understanding for how the librarians at the public library in Umeå experience how the work with minabibliotek.se affect their professional role.

The purpose of this Master?s thesis is to examine the function of public libraries on the social web, focusing on reading promotion and reading stimulation. For an understanding of the larger context regarding public libraries on the social web, we conducted online interviews via email with people in the Swedish library profession, together with a content analysis of various texts on the subject found in library journals and on the Internet. Furthermore to identify the public library's practice on reading promotion and reading stimulation on the social web, we did interviews with librarians at a public library on their use of a blog for this purpose, together with a questionnaire handed out to the library's users on their use and conceptions of the blog.The conceptual framework of this study consists of four key aspects in the theoretical and empirical definition of Library 2.0 presented by Holmberg, Huvila and Widén-Wulff. The results showed that the public library can create a substantial value through its use of the social web, but it?s necessary to have a clear vision of the desired outcome.

In these days we can witness a growing number of combined school and public libraries in Sweden. It can be explained as an economy measure or as an attempt to develop the library work. The aim of this thesis is to picture how working in combined libraries affects high school librarians? own apprehensions of their professional identity. The results are based on in-depth interviews made with four high school librarians, working not only towards the students but also the public.

The purpose of this master thesis is to investigate how some children's librarians view their working situation. There is one main question and three subquestions at issue: How is the working situation of the children's librarians today described by agents on the library field? - Are children's librarians ascribed any value and has this changed during the last three decades'? - What is the apprehension of children's librarians and what qualities should they possess? - What is considered to be most important about work of children's librarians'? The thesis is based on qualitative interviews with children's librarians, library managers and library consultants. The interviews are analysed by the help of Pierre Bourdieu theoretical concepts; capital, habitus, field, doxa and distinction. Today, children's librarians are ascribed capital by their librarian colleagues because of their specialist qualifications.

This bachelor?s thesis describes a qualitative case study of a public library as ?third place?, a place besides from home and workplace visited frequently for conversation. The subject is chosen because of the many roles of public libraries. The main query of the study is ?What view does the public library have of its role as third space and how does that relate to the way utilization of the public library as third place is seen??.

The aim of this bachelor thesis is to examine the collaboration between school librarians and teachers in primary school, in order to illustrate how the two professions can work together, how they see their own roles and how they look at the other professionals´ roles. We also discuss earlier studies in LIS concerning collaboration between teachers and librarians. The method of investigation is qualitative interviews with practicing school librarians and teachers, we interviewed three school librarians and three teachers from three different schools in the same county.  As a basis of the discussion and analysis Andrew Abbott's theory of professions is used. The thesis shows that collaboration differs between the schools.

The purpose of this master thesis is to investigate what the work situation of children's librarians looks like in the year 2000, after the changes in society which took place since the 1980's. Did the tasks of children's librarians change during the nineties, and if so, in what way and why have they changed? Which new knowledge needs emerged for children's librarians during the nineties, and what was the cause of these new needs? Finally I want to know which needs for professional development arose, and how these needs are fulfilled. The thesis is based on qualitative interviews with children's librarians, library managers, library consultants, one representative of the Swedish school of Library and Information Studies and one member of SAB's children and youth committee. The study reveals that the identity of children's librarianship is strongly associated with the stimulation of language and reading.

The aim of this bachelor?s thesis is to examine what expectations a few, adult, frequent library users have on librarians' competences at a specific library. We also aim to compare how well the library users' expectations relates to how the librarians describe their own competences.The method used to gather the empirical information in this study is the qualitative semi-structured interview. We interviewed six library users and the four librarians who are employed at the library where we placed our study. The results of our interviews were analyzed with the help of a model based on Anders Ørom?s librarian identities.

The aim of this masters thesis is to examine how some childrens librarians in public libraries reason about Wahlströms series books. During the 1970s, there was a discussion about the series books, and the general meaning was, among other things, that the books should not be available at libraries. Therefore, we also want to study if the arguments for and against the series books presented today are any different than those presented in the 1970s. For this examination, two methods have been used. We have done qualitative interviews with nine childrens librarians, and in order to find the arguments presented in the 1970s, we have studied the literature regarding the mentioned discussion.