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20285 Uppsatser om Public information campaigns - Sida 17 av 1353

?Folkbibliotekets funktioner i det lokala samhället? ? En idéanalytisk studie av fyra biblioteksplaner

The aim of this master thesis is to investigate the ideas about functions that public libraries have in the local society. We have used the method idea analysis on four municipal library plans, to find out which ideas about library functions that frequented each plan, and what similarities and differences there were between the ideas about functions in each plan. As a theoretic base, we have used a theory about three dynamic spheres in modern society: the state market and civil society, and examined how these three spheres influence and control the library functions. We have extracted six different ideas about library functions: educational, social, economical, entertaining, serving and democratic functions. The most dominating ideas in this study are ideas that the public library should be an educating and formative institution.

Marknadsföring av folkbibliotek ? om fyra folkbibliotek i Kalmar län på väg mot visionen att bli Sveriges bästa biblioteksregion år 2010

The aim of this Bachelor´s thesis is to describe the phenomenon ofmarketing. Four public libraries in the County of Kalmar have beenstudied in the aim to obtain information on their current marketingin the autumn of 2004, as well as their view of marketing and itssignification in connection to a vision that the Regional Library inKalmar has established. The vision is that the County of Kalmar isgoing to be the best Region of Libraries in Sweden in the year of2010. Target markets for the vision is the general public, studentsand entrepreneurs. The study has done a landing at an early stage ofthe vision, the starting point of which was in the year of 2001.

Informationalismens Murar hotet mot information som positiv rättighet; en ideologianalys av WTO och dess avtal.

This thesis examines the ideological implications of an emerging shift in human rights-issues regarding information. As Intellectual Property becomes increasingly important to the economy of developed nations previously commonly owned or unprotected information runs a real risk of becoming privatized. The World Trade Organization and its binding agreements GATS and TRIPS are subjected to a critical ideology-analysis, with special efforts to elucidate possible effects on the public service realm and its commitment as provider of free information as a human right. The result suggests that not only does a threat to information as such a right exist, but that its ideological basis however seemingly rooted in a liberal/neoliberal context actually in its express views on information deviates from liberal/neoliberal theory in many ways, and that there are theoretical inconsistencies in that same ideology..

Låna Dig Rik : om en marknadsföringskampanj för folkbiblioteken i tre regioner och dess mottagande i lokalpressen

The marketing campaign ?Låna dig rik? [Get rich by lending] involved 25 public libraries in three regions; Kronoberg, Kalmar and Blekinge. This paper examines 28 news-articles concerning this campaign, found in eight publications in the responding regions. The purpose of this is to determine to what extent the description of the campaign found therein responded to the intents of its founders and to what extent the public had a say in these articles. The result found indicates that the overall image of the campaign presented in the news-articles was well in correspondence with the intents of the campaign itself but that the public views where arguably absent..

Inventering av sidoområden med hjälp av GPS

This thesis is about the public library of Ulricehamn and the cultural activities at the library during the period from 1960 to 1998. We have focused on the study of the cultural activities. It begins with the foundation of the library of Ulricehamn and a historical background to it. It follows with the definitions of the public library and a historical background to the public library in Sweden. Then we present the goal of the public library in general and the goal of Ulricehamn's city library.

Folkbibliotek som tredje plats ? Café, informationslager eller något mitt emellan?

This bachelor?s thesis describes a qualitative case study of a public library as ?third place?, a place besides from home and workplace visited frequently for conversation. The subject is chosen because of the many roles of public libraries. The main query of the study is ?What view does the public library have of its role as third space and how does that relate to the way utilization of the public library as third place is seen??.

Sambors rätt att ärva varandra : ? den svenska lagstiftningens brister i ett nordiskt perspektiv

The first aim of this study is to examine what the differences are between the Classic directive (directive 2004/18/EC of the European Parliament and of the Council of 31 March 2004 on the coordination of procedures for the award of public works contracts, public supply contracts and public service contracts) and the Revised Classic directive (directive 2014/24/EU of the European Parliament and of the council of 26 February 2014 on public procurement and repealing Directive 2004/18/EC) when it comes to social considerations in public procurement. The second aim is to examine if the revision of the directive has solved the prior existing problems regarding social considerations in public procurement. In this paper a traditional European legal method is used. The examinations show a number of things, including the Revised Classic directive involving codification of case law, references to other sources of law and some clarified rules as well as new provisions. The regulations regarding reserved contracts, technical specifications, and selection criterion are satisfied in the Revised Classic directive.

Ja eller nej till filter? En kvalitativ undersökning i frågan om svenska folkbibliotek bör filtrera Internet eller ej.

The focus of this work is to study whether public libraries should offer their patrons unlimited access to the Internet, or restrict which sites they can visit. The most common tool used to limit Internet access is filtering software. The author has administered four interviews with public librarians working in libraries in Southern Sweden. All four librarians had different opinions about restricting Internet access. The most important question asked was if they had chosen to use filtering, and the reasons for their decision.

Att söka samhällsinformation. En användarundersökning

Citizenship information is defined as the information the citizen needs to be able to take part in and influence the society. Since it is a democratic issue that information concerning the citizens role in society really reaches the citizens, it is of importance to study how the citizens proceed when they have a need for this information. The aim of this Masters thesis is to investigate how our eight informers proceed when they experience this need in a non-work situation. We performed qualitative interviews. The most important part of our interviews was the introduction of some fictitious problems to the informants.

Tillgänglighet på folkbibliotek för dyslektiker och synskadade

The aim of this Masters thesis is to examine the accessibility in public libraries for persons with dyslexia and visually impaired persons. In order to do this, library services, information and attitudes have been studied. Data have been collected through interviews and studies of documents, in particular guidelines for library service to disabled persons. The theoretical starting point of the analysis is Professor Michael Bucklands different aspects of access to information. He discusses six types of barriers that must be overcome if access is to be achieved.

Hur upplever gymnasieelever sin informationssökning? En studie på en skola utan tillgång till skolbibliotek

This masters thesis aims to investigate how upper secondary school pupils experience their information seeking in a school context without access to a school library. It is the pupils own thoughts and opinions about information seeking and criticism of the sources that is the main focus. The literature that has been used consists of material from research concerning youth and different aspects of information seeking such as the information seeking process, information seeking on the web, criticism of the sources and how pupils interact with other people in order to acquire information. The method that has been used is group interviews. Twelve pupils from an independent school without access to a school library have been interviewed in groups of three.

Strömningssimulering i ett akvarium på Korsvägen Vetenskapscentrum

This thesis is about the public library of Ulricehamn and the cultural activities at the library during the period from 1960 to 1998. We have focused on the study of the cultural activities. It begins with the foundation of the library of Ulricehamn and a historical background to it. It follows with the definitions of the public library and a historical background to the public library in Sweden. Then we present the goal of the public library in general and the goal of Ulricehamn's city library.

Folkhälsopolitikens praktik - En studie av tre kommuners implementering av folkhälsopolitiken och dess syn på befintlig styrning

The purpose of this study is to analyse how the local governments have implanted the new public health policy, which Sweden adopted in April 2003. The new health policy stakes out a new direction for national public health policy. Instead of focusing on diseases the new public health policy focus in factors that determine health.Important factors to study are the role of central steering from the central government. The method used is a case study of three Swedish local governments. The main material used is interviews and different policy documents within the area of public health.The conclusion of the study shows that the local governments are fairly satisfied with the steering of public health policy by the central government.

Från ett pedagogiskt läge till ett annat : En studie om invandrade elever som nyligen slussats ut i vanlig klass

Public Service är ett svårdefinierat begrepp. De gamla idealen handlar mycket om enmedieideologi som baseras på etermediernas möjligheter och begränsningar, vilket har skapatsvårigheter när Public Service har letat sig ut på Internet. Kritik från bland annatbranschorganisationen Tidningsutgivarna ifrågasätter Public Service-företagens breddning påwebben. De anser att gränserna för vad Public Service-företagen får och inte får göra äralltför otydliga.Med hjälp av fyra kvalitativa samtalsintervjuer (tre personer från Sveriges Television samt enfrån Tidningsutgivarna), och med kvalitativa textanalyser av statliga propositioner ochutredningar angående Public Service-uppdraget undersöks hur Public Service-uppdraget ochdess medieföretag påverkas av medieutvecklingen.I uppsatsen jämförs resultaten med Anna Maria Jönssons tankar kring Public Service och denmedieideologiska inriktningen ?Social ansvarsideologi?.

Varför sociala medier? : En undersökning av folkbibliotekens arbete med extern marknadsföring.

In our thesis we investigate how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these marketing efforts. We limit ourselves to public libraries and its staff. The theory that we have chosen to use to analyze our data is the marketing mix of the 4 P'S (product, place, price and promotion), but we have replaced the ?price? with ?staff? because ?staff? is more relevant for library management.

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