The aim of this Master's thesis is to explore the function of public libraries as arenas for young people's artistic creations. It examines how the public library makes activities based on independent creativity visible, and what activities of this sort imply to the public library. The thesis also relates this to the public library's task in society. The main object of examination is Demoteket, an on-going project in the south-eastern parts of Sweden. In this project Länsbibliotek Sydost co-operates with Reaktor Sydost, a centre of resource in the fields of young communication and filmmaking.

The public health care sector has come under increasing pressure to cut down costs, maximize productivity and satisfy patients' needs during the 1990s and onwards. As a way of "getting more for less" quality management has been introduced. Originating in the private manufacturing industry, quality management has a strong focus on productivity and efficiency, aspects which are measured in quantitative terms. However, there are strong concerns that quality management is a means of speeding up the marketization of public health care by introducing core values much different from the ethic and medical norms that traditionally underpin health care organizations.This essay focuses on how quality management has been introduced to, and transformed by, public health care. A theoretical framework based on new institutionalism is constructed, and translation theories are used as a way of illustrating how the medical institutional environment, in fact, changes the concept of quality management.

In this study the book talk is examined as a communicative act with a purpose to convince according to an under-lying intention to promote reading. I follow the book talk?s way from an idea of the book talker (and the library) to the reception of the audience, with the aim to understand how to talk about books in an engaging manner. More specifically, the rhetorical situation and the purpose of a book talk, the performance and the means to arouse and retain interest in the book talk as a speech and in the books themselves are examined and the impact of the book talk on the audience.The empirical material consists of observations of two different book talks (both directed to children) and interviews with the two different book talking librarians and a few of the children from the audiences to both book talks. The theoretical framework consists of rhetorical theories from both antique and modern times and I perform a rhetorical analysis of both book talks.

Titel: Något alla vill ha? ? En kvalitativ analys av berättandet om begreppet public service Författare: Kaj Sveningson Kurs: MK1500, Examensarbete i medie-­? och kommunikationsvetenskap vid institutionen för journalistik, medier och kommunikation vid Göteborgs universitet. Termin: Höstterminen 2012 Handledare: Marie Grusell Sidantal: 52 Syfte: Att analysera hur man i ett antal artiklar i svenska tidningar berättar om och beskriver begreppet ?public service?. Metod: Kvalitativa textanalyser Material: Tio (10) artiklar hämtade ur Borås Tidning, Dagens Industri, Dagens Nyheter, Dala-­?Demokraten, Göteborgs-­?Posten, Metro, Resumé samt Svenska Dagbladet.

The main purpose of this Bachelor´s thesis is to investigate the visions chief librarians have for their public libraries. The world around us and our way of living is changing as the society is changing ever more rapidly. This evolvement also influences the public library, its role for society and individuals, its activities and its design. The question is how the public library can face these changes and what function and role it can get and make for itself in the future. Through qualitative interviews with five chief librarians our aim is to answer the main question of this thesis: What are the visions that chief librarians on public libraries have for the public library´s future? This study also contain the role the chief librarians give the public library of today and what they mean is necessary for their visions to be achieved.

Forskning visar att företag idag bör engagera människor emotionellt snarare än rationellt för att förmedla budskap. Storytelling är ett effektfullt verktyg med fördelen att kunna engagera människor på en emotionell nivå samt att det kan nyttjas inom flera användningsområden. För att genomslagskraften ska bli så stor som möjligt måste företagen ha kontroll över vad det är för budskap som sänds ut. Diskussioner förs dock gällande att dagens företag inte anses ha den rätta kunskapen om storytelling samt att det saknas dokumenterad teori om ämnet. Detta gör att fler studier inom området är av betydelse för storytellingens framtida utveckling.

The purpose with this essay was to analyse the view of parental leave in the public and private labour market. How does the economical compensation affect the parent's use of parental leave, with focus on the fathers "earmarked" months? Were there any differences in private companies and public organisations? We chose to look at past research and theories about father/men's usage of "60 day parental leave" from a point of gender and equality perspective. In regard to our questions we preformed qualitative, semi structural interviews. We picked people at random to interview at both private companies and public organisations that had or had not extra economical compensations except what the social insurance office paid during parental leave.

Jag har gjort min praktik inom förskolan och jag har upptäckt att utomhusmiljön, enligt mig, har liten plats i förskolans bild- och formskapande. Utomhusmiljön har en viktig plats i mitt liv och förhoppningsvis även i mitt kommande yrke som förskollärare. I denna studie undersöks vilken syn det finns hos förskollärare angående estetisk verksamhet utomhus, och då främst med fokus på bild- och formskapande. Genom kvalitativa intervjuer i fokusgrupper på tre olika förskolor i Norrbotten och Västerbotten har jag undersökt olika synsätt hos pedagoger. Jag använde mig av en semistrukturerad intervjumetod.

This study?s aim was to explore how the social media Twitter is used by Swedish political leaders and how they manage the relationship between having both private and public conversations in a new public sphere, the social sphere. In Sweden, studies in this area are yet to grow. We achieved our aim by responding to our three questions at the issue: What kind of content is published in each of the politicians Twitter stream? Are the politicians private or public persons on Twitter? Are the politicians using Twitters interactive functions? We conducted our analysis by performing a quantitative content analysis.

The purpose of this study is to examine the phenomenon ?Living library?, where people are lent out instead of books. First it is looked into what the Living library means to the person who is borrowing a living book and what it means to the living book itself. Than the Living library is put in a public library context. This is done through a case study of the city library of Helsingborg and the city library of Malmö.

The Public Sector Scorecard (PSS) is a younger version of the balanced scorecard, created for public and nonprofit organizations. The latest model of PSS is divided into three main groups and seven perspectives, while the balanced scorecard consists of four perspectives. Organizations who use either PSS or the balanced scorecard are supposed to have a clear vision spread all over the unit. This study has sought differences between the two models of financial control in both theory and practice. The first part of the study is a theoretical comparison between the models? structures and terms used in them.

The aim of this thesis is to study the conditions three public libraries have to be a resource for university students. The libraries are all situated at a distance from universities that allow the students to commute between the university and their homes. These students often make the same demands on the public library as they do on the university library. In order to conduct this study the frame factor theory has been used. This theory was developed by pedagogic scholars during the 1960s and focuses on how the framework surrounding the school affects the learning results.

The focus of the thesis is to examine the regional branding ofpublic libraries in Norrbotten, with the main focus on Piteå public library, in order to find trends that indicate a successful branding based on Hariff & Rowley?s (2011) identified key factors.The empirical data has been collected through a triangulation of interviews and documents. The findings show that they have done a proficient preparatory work prior to the regional branding of the public libraries, and that the libraries have worked together with a communication bureau in their marketing strategies since the beginning of the public library cooperation. The results also show that Piteå public library, through branding efforts, received another relationship with the media where the media now occasionally contact the library.The conclusion of the thesis is that Piteå public library promoted the library through campaigns that provide the opportunity for activities and experiences, and that they want to convey the image of itself as a venue for social interaction. The marketing of the libraries fulfill the most of the criteria, but there are still areas of branding that needs to be further explored..

The topic of this bachelor thesis is the promotion of easy-to-read fiction for 10-12 year old children in public libraries. The number of easy-to-read fiction books is increasing on the book market. This can be expected to affect the public library. The hypotheses for the study are: 1) Public libraries expose easy-to-read fiction and use it in their reading promotion activities and, 2) The acquisition of easy-to-read books and the use of easy-to-read books in reading promotion activities have increased over the last five years. A self-completion questionnaire was distributed to 44 public libraries in Sweden.

The purpose of this master thesis is to study the correlation and meaning of current ideas and practice at the public library of Gothenburg. This was done by comparing the visions and ideas expressed by the library through the library plan, with how the daily practice looks. For the theoretical framework organizational theory is used and research data was collected both from public documents and through observations. The public library of Gothenburg were chosen for the study because of it's newly renovated facilities. The idea is that these facilities make a suitable study object of the current ideas and priorities of the public Swedish library in general.The results show that the public library practice in Sweden still rests on the original public library ideas such as offering information for free and treating every user as equal.