Public opinion can be shaped as well as transformed in a number of ways. Government authorities occasionally make use of public information campaigns to educate and steer the public. In this thesis the balance between public and private, the individual and the society is analysed in terms of dimensions of individualism and communitarianism. These dissimilar theories on how the society ought to be constructed can be used when analysing many different policy areas, however, they also pinpoint the controversies seen in the public debate regarding Swedish information policy. Based on this analysis an empirical study identifies what kind of knowledge the state wants the citizens to possess and public information campaigns can be problematic.

Syftet med studien var att ta reda på om ungdomar vet skillnaden mellan public service och kommersiella kanaler. Vi ville även ta reda på vad det är som skiljer public service och kommersiella kanaler åt i medvetandet hos ungdomarna, som speglas ireceptionen av olika typer av serier?I studien har vi tillämpat kvalitativ metod i form av receptionsforskning, där intervjuer och observationer har utförts.Resultatet av studien visar att 20 av 25 respondenter tillhörde kategorierna: respondent medveten samt respondent något medveten. Resultaten visar att ungdomar är medvetna om vad skillnaden mellan public service och kommersiella kanaler är. De diskuterar ledigt och öppet kring de olika kanalernas programutbud.

The aim of this Master?s thesis is to investigate and increase the understanding of Swedish Public Library Websites and to determinate which activity they mediate. To analyse the Public Library Websites Andersson and Skot-Hansen?s model of roles for the Public Library has been used. This model in¬cludes four roles for the library: the library as a cultural centre, a knowledge centre, as an information centre and as a social centre.

Recent papers and bills from the Swedish Government deal with the possibilities  of giving all Swedish citizens the possibility of their own creative actlvities in the cultural sector. This work is about where such actlvities shall be placed in order to make them obtainable  for all. As an example of creative work this work takes computer-based music-making. At the public library in Odense, Denmark there is a weil functioning sound workshop where the public gets the opportunity of making music with some assistance from the staff. This work shows  that also in Sweden  the public libraries are the most suitable  institutions  for placing studies for computer-based music-making  for the public depending  on the public libraries'  traditions in adult education.

Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool.

The aim of this Masters thesis is to examine the importance of public libraries for individuals in their everyday life and to study the differences in views between the individuals. Questions posed in this study are: What do public libraries mean to individuals? Which differences between individuals views of the public library are to be found? What is the reason for differences to occur? The analysis is based upon qualitative interviews with six persons, four women and two men between 31 and 55 years of age. The theoretical starting points are Anderson and Skot-Hansens theory of four different roles of public libraries and Bourdieus theory of lifestyle. The study acts on a hermeneutic attitude.

Public procurement stands for a substantial part of the total food consumption in Sweden. The majority of the procured food is today imported and according to market trends it?s intended to stay that way. Imported food is favoured for locally produced due to price pressure. Consequently domestic pork farmers have declined by 25 percent during the last twenty years.

The aim of this Master?s thesis is to examine seven public librarians? attitudes towards manga as a new kind of literature in public libraries. Manga is an art form, originally from Japan, but in recent years manga has become very popular in the Western societies. The main issue of this thesis is how the librarians? look at manga and what they think about manga.

The aim of this study is to examine how teenage boysperceive the public library. How do they utilize the resourcesprovided by a public library? What are their thoughtsregarding what a public library offers in terms of services toits visitors? Four qualitative interviews with teenage boyswere done for the purpose of this study. The study showsthat these individuals perceive the library as a resource foryoungsters, women, elders or people with disabilities orspecial needs, but not themselves..

The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations.Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information.This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question:?- What distinguish the market communication in a private respective a public organisation??We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading strategic position in their organisations.Our research highlights important differences between private and public organisations in matter of tactics in market communication.In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation..

The purpose with this study has been, based on different public and private procurement conditions, to measure if there are any significant differences in the business relations between public- and private institutional kitchens. Furthermore, to observe what important influencing factors there are to maintain and develop a relationship between a producer and customer. The result of the analysis shows that there are important factors that influences on the trust in the relationship between a producer and customer. These factors are product- and service exchange, communication, strategic purchase and social exchange. In this examination we have showed that there are differences in the relationship between public- and private customers.

ABSTRACT. Introduction: In the Swedish government?s public health policy the municipalities are emphasized as one of the most important actors. Based on their broad range of operations the municipalities have good opportunities to influence the health situation of its citizens. Aim: The purpose of this study is to investigate how the local public health coordinators in Region Västra Götaland are working and what barriers they experience in their work.

Dissertation in political science, D-level by Niklas Andersson, Spring Semester 2010. Tutor: Malin Stegmann McCallion?Societies in Crisis ? When Washington Take Over?An economic meltdown wreaks havoc on the world and has plunged the Western world into a spiral of economic stimulus in order to keep their way of life intact. At the same time the same institutions that support these countries have had another agenda for more unfortunate and less influential countries where nothing has been free and everything been to a price of self-sacrifice in order to get the consent of the IMF and the World Bank. Everything according to the points stated in the so called Washington Consensus.The purpose of this dissertation is to research what impact the Washington Consensus has on the state in terms of power over the market and sovereignty.

Det har under senare år flitigt debatterats om Public Service vara eller inte vara. Vissa hävdar att Public Service är en föråldrad kvarleva av monopoltiden som borde avvecklas och att TV-utbudet ändå skulle hålla en hög kvalitet. Andra däremot menar att Public Service idag är ?viktigare än någonsin?. Vad man än tycker om programutbudet som SVT, SR och UR har kan man inte förneka att det ligger mycket tid och arbete bakom deras produktioner.Uppsatsen behandlar ämnet Public Service i relation till det samiska programutbudet i Sveriges television.

The globalization and the realization of a European common insurance market have increased the importance of cross border insurance contracts. Despite that, a gathered set of rules regulating cross border insurance contracts does not exist. The sets of rules within Private International Law which arises today when determining the applicable law regarding cross border insurance contracts are the law of 1993 on applicable law to certain insurance contracts (the law of 1993) and the law of 1998 on applicable law to contractual obligations (Rome Convention). Since the Rome Convention is the only Community instrument which still is in the form of a treaty, work has been done in order to convert it into a regulation, called the Rome-I-regulation. Therefore, the future Rome I-regulation is of importance for the thesis as well since it most likely will replace the Rome Convention.Swedish law is based on the principle of party autonomy, which means that the contracting parties have the right to freely agree on the content of the contract, including the choice of law.