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4817 Uppsatser om Public Relations - Sida 29 av 322
?Man måste ju tycka om ungdomar?: Bibliotekariers syn på ungdomar och ungdomsverksamhet på folkbiblioteket
In the paper we bring up and analyse the attitudes librarianshave towards youth and youth programs in the public library.The purpose is to raise awareness among librarians and tomake the process of change and development. We have usedsemi structured interviews in order to answer our researchquestions and conducted the interviews with five librarians incharge of the youth programs in different public libraries. Inthese interviews we asked about their views on youth as auser group, youth programs and how this affects theiropinions on the roles of the public library. We have also triedto see how the librarian?s opinions differ from how thelibrary runs their youth programs today.We have used two different models as theoretic framework.One of them has defined three different roles of the publiclibrarian and is constructed by Maj Klasson and the other is adeveloped version of Andersson & Skot-Hansen?s classicmodel of the roles of the public library made by Jochumsen,Rasmussen & Skot-Hansen.
Västerås stadsbiblioteks roller ? ett nedslag i Västerås stads styrnings- och planeringsdokument år 2010 med diskursanalytisk ansats
The aim of this Master?s thesis is to identify and describe thedifferent roles that are expressed in a public library by researchingthem in the four policy documents concerning Västerås public libraryin 2010 and by interviews with three specially chosen key persons.Further studied are the discourses that can be perceived in thematerial and whether or not the roles could come in conflict witheach other. Laclau and Mouffes discursive theory constitutes themethodical frame for this thesis and by using terms from discursivetheory the analysis was made in four steps.Seven roles were identified from the policy documents concerningVästerås public library and the interviews with the key persons. Thefirst role of the public library was the intermediary of knowledge andinformation, the second was viewed as a democratic role, the third asa marketing role, the fourth as a role that handled the collaboration,the fifth role was to improve literacy, and the sixth and seventh roleswere as a culture centre and a meeting place. With the help fromkeywords five major discourses were found within the material.
Kvalitetsarbetet i Nacka : En fallstudie av kundvalsmodellen inom äldreomsorgen
This essay discusses the interaction between the authorities in Nacka municipality in Sweden and supervisors within the eldercare. In Nacka politicians have gradually started delegate responsibility for how care-giving for the elder should be done and focus instead on formulating economical objectives and overall rules. It is up to the approved supervisors of eldercare to deliver good care and quality. The method chosen to accomplish this is public choice. This method is a part of the big New Public Management (NPM) reform which have had a big impact on Swedish public sector since the 1980´s.
Internet som Relationsbyggare inom fotbollen : En fallstudie av Kalmar FF
The purpose with this essay is to analyze how football clubs can use Internet in sense of creating stronger relations towards their supporters and build an excellent experience before and after a specific football game. We have used the Swedish football club Kalmar FF as a role model throughout the essay. The techniques of the modern world are escalating and the World Wide Web tends to be more important in the way of creating experiences and relations. The essay is based on a qualitative research method which is based on and contains four independent interviews. The persons have been chosen by us for their knowledge in the specific subject.
Webbplatser för alla : Om tillgängligheten på folkbibliotekens webbplatser
The aim of this master thesis is to study if the websites of the Swedish public libraries are accessible to all people. According to the library law all people must have access to the public libraries and their information services. Today, when the Internet is one of the largest sources of information, it is important that all people, including those with different kind of disabilities, children, elderly, immigrants and people with old technical equipment, have access to the public libraries websites.We have in this study considered the graphic user interface, the language, the structure and the navigation possibilities at ten public library websites. We have from a checklist of our own, based upon the opinion of different experts such as Jacob Nielsen and Tommy Sundström, investigated the websites.The main finding of our study is that the websites are generally accessible even thou we found a lack of accessible for immigrants. Most of the websites had some pages in English, but none hade all pages in this language.
Management by Tittarsiffror: en kritisk diskursanalys av hur SVT kom att förlora sin identitet och istället fann New Public Management
Den offentliga sektorn i Sverige har under de senaste decennierna påverkats av stora reformvågor. De bakomliggande idéströmningarna har kommit att gå under samlingsnamnet New Public Management där ekonomiska värden starkt betonas. Man menar att det inte bör göras någon skillnad mellan privata företag och offentliga organisationer i valet av organisationsstruktur och förspråkar att den offentliga sektorn närmar sig den privata sektorns organisationsstrukturer. Samtidigt har röster höjts kring att den offentligt-rättsliga public service-televisionen, SVT, kommit under starkt inflytande av dessa ekonomiska värden på bekostnad av de demokratiska och att detta är problematiskt.Studien tar utgångspunkt i dessa fenomen och undersöker med hjälp av diskursteoretiska utgångspunkter huruvida SVTs ledning agerar med utgångspunkt i en New Public Management-diskurs.Våra resultat visar att kritiken är befogad i det avseendet att det finns en tydlig NPM-prägel på den diskurs som ledningen brukar. Även när hänsyn tas till omkringliggande relevanta förändringar ter sig de förändringar som ägt rum inom SVT som utmärkande då man istället för att fokusera på sitt ursprungliga uppdrag och söka problematisera sitt förhållande till demokratin har kommit att prioritera dessa ekonomiska värden..
I medborgarnas tjänst?:En studie om avregleringens effekter på ansvarsfördelningen mellan offentliga och privata aktörer inom tre samhällsviktiga serviceområden i samband med orkanen Gudrun
The essay's aim is to explain how responsibility distribution between private and public bodies, primarily within three important service areas, can be visualised in light of the fact that they have experienced different forms of readjustment. We have chosen to study this by looking at the restoration work taking place after the hurricane Gudrun swept across southern Sweden on January 8-9, 2005; and we have chosen to concentrate on the service areas of electricity- and telephone supply, and public transport. The responsibility distribution has been depicted by carrying out qualitative interviews with employees within both private and public bodies included in the restoration work. The conclusion produced is that there were obscurities in the formal responsibility distribution between private and public actors taking place in conjunction with the hurricane restoration work.In a deeper analysis, the result can be explained by a ?several hands? problem arising since the number of actors has increased as the public sphere has adopted leadership forms influenced by the private business sector.
Fokus på folkbibliotekarien ett arbetslivsperspektiv
The purpose of this Master thesis is to illustrate the public librarian. People in general, including library users and leading personalities in the field of culture in the communities do not know the tasks of the public librarian. We presume that the vague picture of duties of the public librarian might cause problems. In this dissertation we mean to examine only public librarians, hereby we exclude for example, university- and company librarians. The sentences of this thesis are: How are the public librarians viewed, in meaning of, tasks, role/-s, comptetence/-s, status and image? And can we call it a "profession" in the classical sense? We answer these questions by using relevant literature, interviews and conference paper.
Varför sagostund? Sagostundsverksamheten på folkbibliotek igår och idag.
The purpose of this Masters thesis is to investigate the reasons for public libraries to have story-time today and also the reasons for story-time at the public library historically in Sweden. Why is the phenomenon of story-time still existing at public libraries today? The study is based on a questionnaire that was sent to childrens librarians in the Västra Götaland region. The material collected in this questionnaire was put together and resulted in six different categories showing the libraries purposes and thoughts of their story-time activities. The categories were: cultural heritage/tradition, joy of reading, language and imagination, library visits, storytelling and mutual experience.
Revisionspliktens avskaffande : En studie om drivkrafterna som motiverar tandläkaraktiebolag att kvarhålla revision
This study seeks to outline the reason why public limited firms choose to bear the cost of auditing despite the annulation of legal requirements. The aim is to provide an overview and a better understanding of the decisions made by such firms. My research work focuses solely on the dentistry branch. Relevant data has been collected through interviews and adequate scientific theories are implemented to canvas and analyse the reality of auditing for public limited firms working with dental services.The background knowledge contains historical aspects and the importance of audit obligations together with the fact that the law no longer regulates these conditions. To begin with, the regulations were institutionalised in order to prevent financial and fiscal criminality and offence, in public limited companies.
Sociala medier. En kvalitativ undersökning om sociala medier i Pr-verksamhet
This thesis was written by order of Rud Pedersen Public Affairs Company, a PR- consultancy firm located in Gothenburg. The assignment was to investigate social media in Pr- activities. The thesis is formed by three main categories:? What is social media?? Who are using social media?? How can you use social media in Public Relations?The information which is being presented in this thesis is based on academic reports, interviews and research on social media blogs and lectures. It is a qualitative approach since the purpose is to get a deeper understanding for the subject in question.
Bostadsgården : att se till de boende vid utformningen av bostadsgårdar - en litteraturstudie kring bostadsgårdens betydelse
This candidate essay is built on literature studies and discusses the meaning of the residential yard along with what you, as a landscape architect, should think about when you are designing functional residential yards. To do this I found it necessary to figure out what it is that makes people step outside their own apartment and out into the
city?s public places. The reasons for this are numerous and many times individually affected. Something that plays a role in people?s outdoor life and prevents them from spending time outside is the lack of time, the technique of today and the feeling off insecurity.
Målgrupp alla och dess behov - folkbibliotekets flummiga men underbara uppdrag
The subject for this Master's thesis is the mission of the public library concerning target group everybody. Control documents, traditions, norms and trends influence how this is interpreted and how the library's service is being formed. The often very abstract terms used to describe the public library's mission makes it open for different interpretations. We are of the opinion that the public library's service should be formed to reflect the needs, interests, and priorities of the community it services, in order to be more attractive and useful.The aim of our study is to examine how the public librarians define and adjust to the mission to satisfy all citizens needs. Why do they choose to concentrate on certain target groups? And what does that show of how the public libraries reflect their communities? Our investigation includes examining six activities aimed at a certain target group and the six public libraries that carried these out.
Möjligheter till energieffektivisering i badhus
This thesis investigates how energy is used in three public baths today and suggests measures that could reduce the energy demand. The results show that there is a great poteltial for energy savings i public baths, and that it would be interesting to examine some of the proposed measures further..
Rådgivare och Pensionssparare : - En studie av interaktionen mellan rådgivare och pensionssparare
From an investigation by Finansinspektionen and KTH (2009) it is apparent that financial advisors and their clients develop relations, believing that they understand each other, while in fact, they do not. The media tends to notice the conflict of interests between advisors and retirement annuity clients. The aim of this study is to create a greater understanding as to why misunderstandings occur between advisors and clients. This will be accomplished by a quality study of how advisors and trade unions assess how the relationship functions. The theoretical part consists of theories concerning relations and uncertainty.