Bakgrund: Den största delen av den vuxna befolkningen befinner sig i arbetslivet och därför är arbetsplatsen en viktig arena i arbetet med att förbättra folkets hälsa. I verksamheters systematiska arbetsmiljöarbete finns verktyget medarbetarsamtal som syftar till att öka förståelsen för organisationens uppgift samt att ge medarbetaren ett större handlingsutrymme. Syfte: Att studera chefers och medarbetares upplevelser av hur arbetsmiljö och livsstilsfrågor diskuteras och behandlas i medarbetarsamtalet. Metod: Fyra fokusgrupper genomfördes med chefer och medarbetare från proAros olika verksamheter. Resultat: Mål, strategier, utveckling samt en enad riktning av verksamheten diskuterades som viktiga delar i medarbetarsamtalet.

Riskbruk av alkohol är ett stort problem i dagens samhälle. Sjuksköterskan beskrivs ha goda möjligheter att upptäcka och behandla riskbruk av alkohol i det dagliga arbetet. Studier tyder på att korta interventioner är av stor nytta till sjuksköterskan i sitt hälsofrämjande arbete. Dock visar forskningen att sjuksköterskans aktivitet inom detta område måste utvecklas och att det finns många faktorer som kan påverka uppgiften. Syftet med arbetet var att belysa faktorer som påverkar sjuksköterskans hälsofrämjande arbete gällande individer med ett riskbruk av alkohol.

Title: Multi channel publishing: a qualitative study on how Norrköpings Tidningen publishes news in multiple channelsAuthor: Roland AlbinssonThesis supervisor: Per-Anders ForstorpBackground: In this day and age, the media is omnipresent and a part of our daily life. The phenomenon of media convergence can be traced back to the birth of the internet, and today all of the major newspapers have a website of their own. As a result of multichannel publishing, consumers have a wide range of tv channels to choose from, but there is still uncertainty as to whether more channels automatically equates to more and better news. There is no doubt about the fact that multi channel publishing is a necessary survival skill for media conglomerates today, but effects such as news recycling and the concentration of ownership are in conflict with the consumers? availability demands.Purpose: The purpose of this thesis is to, by means of a case study, describe how NT?s multi channel publishing is an expression of media convergence, as well as to study how the news are affected by multi channel publishing.Research procedure: This study is based on three different research methods, observations, text analyses and qualitative interviews.

AbstractÖrebro UniversityDepartment of HumanitiesMedia and Communication StudiesBachelor Thesis, Spring 2007Title: Bajen is the name ? The study of the information business of a professional soccer clubBy: Erik Johansson and Markus WelinSupervisor: Göran ErikssonPurposeThe purpose of this essay was to examine how a professional and multinational sport organisation works to present a positive image of it. The object of our study was Hammarby, one of the by media most intensive covered Swedish clubs. We have also investigated the relation between the sport communication strategies and the media.TheoriesWe have used prior research in the areas of sport and media, Sport Management, journalism and Public Relations. We have also applied Public Relations and Marketing theories.MethodWe chose to use the methods of qualitative interviews, and participant observations.

Background: In previous studies on the subject hope it has been revealed that hope is an important condition for the experience of health, quality of life and well-being. In the literature hope is described as a great support in life that is vital for a person's life and for how the person manages to become afflicted with a fatal disease. Within palliative care the 6S: s is a person-centered model for care that is directed towards the Promotion of patient´s participation, relief from suffering and enablement of well-being and support of the patient and his or her family members. Aim: To describe how patients find hope in their situation in palliative care, and to examine whether there is an interaction between the different dimensions of 6 S: s model and with patients' experiences of hope. Methods: This degree project is literature study.

Rabattkuponger är ett av marknadsföringsverktygen som ingår i företagens sales Promotion (säljfrämjande åtgärder). Det är ett verktyg som är ett av de främsta samt bevisade sätten att öka försäljningen och som kan göras i många olika former, stilar, värden m.m. Syftet med denna undersökning är att beskriva och analysera rabattkupongers påverkan på konsumenters köpbeslutsprocess och hur den eventuellt sätter igång processen. Syftet är också att beskriva om rabattkuponger skapar ett behov till att köpa och även att undersöka ifall konsumenter har blivit ?immuna? mot rabattkuponger, detta eftersom människor blir utsatta för erbjudanden dagligen och därav inte motiverar konsumenter till att köpa längre.En kvantitativ undersökning genomfördes genom att skicka ut webbenkäter till 461 ekonomistudenter vid högskolan i Skövde, varav 108 svarade.

The purpose of this study is to investigate whether Karlstad City Fiber Network visual elements in the form of a pair of speech bubbles fit into the organization's holistic external communication and branding. The study examines whether Karlstad City Fiber Network image of the organization and the speech bubbles match the stakeholders view and how the visual elements are perceived and recognized by stakeholders. The theory associated with the study is theories of corporate visual identity, image, identity and branding and visual communication. These three elements are important to be aware of when a generation of an effective external communications. Qualitative interviews with employees at Karlstad City Fiber Network and Karlstad municipality has undertaken to give an idea of ??what the organization wants to achieve and what their opinions are.

Nilsson, P. (2005). Which manager qualities can be related to a health promotive leadership? A questionnaire study among managers at hospitals. (41 p.)AbstractPeople?s working life and individual health can be seen as strongly related to each other because people spend the most of their adult lives at their places of work.

ABSTRACTTitle ?Trying to stay healthy as long as possible and being in motion?Titel ?Försöka hålla sig frisk så länge som möjligt och vara i rörelse?Author Martina SkoglundInstitute Institution For Health ScienceTutor Konstantin KougiomtzisDate 2014-06-05No. of pages 39Keywords Elder, Health, Healthy aging, Physical activity, SOCSummaryBackground: Thanks to advances in healthcare recent decades life expectancy have increased steadily. In order not to put pressure on the healthcare service we as a society need to think in terms of salutogenetic and health Promotion. Research has shown that physical activity has great effects to healthy aging.

Syfte: Att undersöka eventuella samband mellan EVM-förekomst och de marknadsstrukturella faktorernas prisnivå, prisPromotion samt differentiering och diskutera vilka konkurrens- och konsumentsrelaterade konsekvenser dessa eventuella samband kan tänkas få. Slutsats: Resultaten visar inte på några samband mellan huvudvariabeln, EVM?s marknadsandelar, och prisnivå. Med prisPromotion syns motsägelsefulla samband i två varukategorier men framför allt inga som tyder på att tidigare teori (Gujdenson & Shumer (1999) etc), vilken antyder att prisPromotion skulle öka till följd av EVM, skulle stämma. Starka samband syns dock mellan differentiering (i denna undersökning operationaliserad genom antal varuartiklar) och EVM?s förkomst som framför allt indikerar att differentiering och marknadsandelar hos mindre LVM (leverantörsvarumärken) minskar kraftigt då EVM?s differentieing och marknadsandelar ökar.

The aim of this study is to enlighten how todays working environment affects young individuals descriptions of how to reach success in work life, now often titled as ?career?. Our purpose has been to analyse how the term career is constituted discursively among young people in jobs characterized by flexibility. The study is based on six qualitative interviews with young adults in the media industry, all between 20-30 years old. By utilising a Foucaultdian discourse analysis we want to expose how the competing and dominating discourses, that our interviewees? statements are based on, can be associated with a wider social context.  The study reveals that our interviewees describe career in two separate ways, both positively and negatively.

Problem statement: In what ways do companies work strategically with event marketing?To answer the problem statement, the following research questions help us gain the necessary understandings:What role does event marketing play in a company?s marketing mix?What are the deciding factors that make companies select certain events?What objectives do companies have with event marketing?How do companies evaluate their event marketing?Purpose: Through analyzing multiple case studies of event users and event organizers, this essay attempts to gain an understanding of how companies work strategically with event marketing as a Promotional tool.Method: Primary data collection was compiled through a series of six interviews of both event users and event organizers. This qualitative data has contributed towards the formulation of six case studies that outline the research findings. In addition to interviews, secondary data was compiled through literature, scientific articles, and internet-based materials.Conclusion: The findings of this paper show that event marketing is an integrated Promotional tool that is used to further strengthen a company?s comprehensive marketing mix.

Bakgrund: Barn har rätt till stöd som möjliggör en god hälsa och sjuksköterskor inom barnhälsovården (BVC-sjuksköterskor) ska arbeta hälsofrämjande genom ett stödjande och vägledande arbetssätt. En tidig identifiering av viktproblem är väsentlig eftersom åtgärder bör implementeras under tidig barndom. För att minska utveckling av till exempel hjärt- och kärlsjukdomar samt diabetes är det viktigt att BVC-sjuksköterskor aktivt arbetar mot övervikt och fetma. Medvetandegörande om de faktorer som kan påverka BVC-sjuksköterskor i det hälsofrämjande arbetet är viktigt för att kunna utveckla och förbättra arbetet. Syftet var att belysa vilka faktorer som kan påverka BVC-sjuksköterskans hälsofrämjande arbete mot övervikt och fetma.

  Aim. The aim of the study was to describe how nurses in home care experience to pursue palliative care in ordinary housing. Methods. The study had a descriptive design with qualitative approach and was carried out through semi-structured interviews with 14 nurses in home health care from two medium-sized Swedish municipalities. The material was analyzed with manifest and latent content analysis. Findings. The underlying theme that emerged in the study was: Working with palliative care in the patient´s own homes is positive but challenging. Informants describe among other things that they perceived palliative home care as meaningful and that relatives have a central role in the palliative home care since they are close to the patient around the clock. The stress that emerges from the heavy work load and the long geographic distances are described as strenuous and to affect the care in a negative way. Informants describe the home environment as challenging as it is often not adapted for care and the collaboration with the palliative team is described to be experienced as both positive and negative.

This two years master's thesis examines the experience of children who read to a dog. The theoretical framework is inspired by sociocultural theory developed by Roger Säljö and the concept carnival inspired by Mikhail Bakhtin. The sociocultural theory has been chosen because it emphasizes the role of practice, instruments and communication in learning and the concept carnival has been chosen to analyze the experience of reading to a dog.The method used is qualitative interview and observation. A total of eight interviews and two observations when children read to a dog have been collected. One interview is with a teacher and seven interviews are with the children (six children participated and one child was interviewed twice).