The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.

The Swedish teacher education is continuously changing along with the understanding of learning. The teacher education at Södertörn University has an intercultural profile, which is considered modern and innovative. In this essay, students? experiences from their practical training are analyzed to examine the correspondence between teacher practice and the modern teacher role conveyed by the University. The results show that some students have experienced practical training where the standards of the University?s teacher role were met, whereas others feel that they have not received the practical guidance needed to be able to wholly use their education in their future employment.

Today, the management concept of lean has stretched far from its origins in the Japanese automobile industry. When reaching the Swedish restaurant industry, the conditions for a successful implementation of lean change as a result of the high employee turnover and the significant amount of part-time employees characteristic for the industry. Combined with a high-end service profile, these workforce characteristics seem inconsistent with some of the basic principles of lean. By conducting a case study, this thesis aims to investigate the effects of a variable workforce on the enablers for a successful implementation of lean in a high-end service industry. Using a theoretical framework consisting of enablers for an implementation of lean in services, the study finds that the variable workforce inhibits an implementation of lean by complicating the effects of traditional training, as well as the possibility of understanding the lean concept at all levels of the organization.

This master?s thesis examines the possibility to heuristically optimise instruction cache performance in a Just-In-Time (JIT) compiler. Programs that do not fit inside the cache all at once may suffer from cache misses as a result of frequently executed code segments competing for the same cache lines. A new heuristic algorithm LHCPA was created to place frequently executed code segments to avoid cache conflicts between them, reducing the overall cache misses and reducing the performance bottlenecks. Set-associative caches are taken into consideration and not only direct mapped caches.

The starting point of this work has been to get knowledge about teachers working in a mathematical workshop with the students. I also wanted to investigate what students think about math, both within the workshop and in traditional teaching.To achieve this I chose to interview a teacher in charge within the framework of a mathematical workshop, and six students in the 5th grade. I also did a lesson observation with the purpose to see how well the teacher?s tutoring agrees with the results of the interview.In this study I have discovered that the lessons in the mathematical workshop are planned after what the students are working with in the textbook. The teacher opens the lessons with the whole class and then splits it up in groups.

While reading in deaf children has been the object of a number of studies, the reading abilitiesof children with mild and moderate hearing impairment and their relation to cognitiveprocessing have not received very much attention. Predictive factors of reading ability inhearing children are well known, with phonological and working memory abilities beingnecessary prerequisites for reading development. Existing studies suggest, however, thatcertain hearing-impaired children achieve a reading level comparable to that of hearingchildren in spite of impaired phonological abilities. In the present study, reading abilities anda range of cognitive processing abilities were measured in a group of hearing-impairedchildren and compared with hearing controls in equivalent school grades. Comparisons weremade at group and school-grade level, and the cognitive profile of hearing-impaired childrenat level with controls (those being within one standard deviation) was discussed.

The aim of this paper is to investigate what part film music plays in the creation of stereo-types in the production of Swedish cinema, in the 1990s and early 2000s. This period of Swedish cinema was largely defined through the visualization of life in the smaller provinces of the country. The results were reached through the analyzing of four important works of this era, representing different provinces and genres. The examined movies have shown frequent use of extreme characters and a somewhat hostile environment in search of an interesting story. The music is used in ways of describing class differences amongst the inhabitants and to set the gen-eral mood of the concerned provinces: an agent often working in the unconscious of the viewer in order to affect the final results..

AbstractWorking with students who have ADHD are today common in Swedish schools. Approximately 2-3 students per class have been diagnosed with ADHD and require greater demands on their teachers. The pupils have to be included and get the opportunities to develop in the way that suits the students best. The pupils themselves should not have to adapt to the school, it is the school that has to adapt to the pupils. The purpose of this paper is to examine how PE teachers work with students who have ADHD as they need to have adults around them that have insights on their special needs.

Evaluations of open Ditch status and function, with an assessment of suitability of a conversion to a two stage ditch as a low maintenance alternative. To illustrate Swedish drainage problems this work focused on two agricultural drainage associations assessed in detail with a new method called MADRAS (Minnesota Agricultural Ditch Reach Assessment for Stability). With the assessment of the MADRAS method estimates were made to conclude the ditches operating problems. This was made through measurements of sediment depths, mass bank failures etc. in order to quantify ditch problems and propose practical actions for improved ditch stability and water quality. The MADRAS surveys were conducted in two main ditches that drains 2900 hectares of land on the northern shores of Mälaren. In the study measurements of the ditch cross-sections were also conducted to compare actual profiles with the original map profiles. The evaluation showed that parts of the studied ditch sections were operatively poor; main reason was mass bank failure, undercut channel banks, sediment aggregations and narrowed ditches. The profile survey shows that a majority of the profiles 80 % has sediment accumulations there remains only 64 % of the original profile from the map.

We got in contact with Marco AB, who we?ve had contact with before concerning earlier projects, to find out if they were interested in arranging a larger project for our last class (Examensarbete 15hp). They were very positive to this proposition, and soon they offered us a project regarding reconstruction of their current mechanical device that absorbs all the force from the lift itself when it is at a predefined level (sv. sjunkspärr). The current solution does fulfill the requirements that are given, however it is not a solution that gives a high level of satisfactory.

The purpose of this report is to develop a visual identity and a brand book for the company Yakobs Ram & Reklam (Yakobs Frame and Advertising). To answer the question of how a brand book should be designed for a company that manage several businesses within one brand a qualitative approach including a case study has been conducted.This qualitative method included research on brand building, logotypes, colour, design and typography and interviews with the company Yakobs Ram & Reklam and three representatives from the advertising agencies Anfang and Jerhammar & Co.In order to develop a brand manual for a company with several businesses, the study revealed that there should be a main logo where the secondary logos, consisting of the various components of the company, are linked by colour coding. In addition, the study has shown that the key elements to include in a brand book are the use of the logo, colour, typography, visual style and profile products including brochures and business cards. These findings form the basis of the brand manual and are the result of this work. As the amount of previously known facts regarding the construction of a brand book are scarce, the choice of method has been crucial and the data generated can be generalized and applied to new similar cases.

Large areas of forests in the tropical region have during the last decades been lost and converted to new land uses while other areas have been degraded into secondary forests. These secondary forests need to be restored and rehabilitation through enrichment planting and liberation may help to speed up the recovery process. The objective of this thesis was to evaluate a rehabilitation method that includes enrichment planting, slashing of weeds and girdling of unwanted trees. The site for the project is situated in Sabah, Borneo in a secondary forest which had been logged and burnt by a wildfire. The project?s goal is to rehabilitate and increase biodiversity through enrichment planting of seedlings mainly belonging to the family Dipterocarpeaceae (dipterocarps).

The world today is experiencing an AI summer, urging us to engage with its technologies on a daily basis. Recently, researchers have begun to voice concerns about the potential risks if we do not address the inherent biases in these systems. After all, AI is merely code based on mathematics produced by humans. This essay focuses on Stable Diffusion and Midjourney to examine biases in fashion representation and how fashion is visualized and reproduced concerning race, social class, and culture. A series of prompts were intentionally written in simple terms such as ?rich,? ?poor,? and ?race.? The results revealed troubling biases, as these programs consistently depicted poor individuals as people of color and portrayed wealthy, elegantly dressed individuals as exclusively white..

In my essay, we get to meet Olle who goes in first class. The essay takes off after school and when recreational activities have started. Olle comes running towards me to ask for help, he has gotten into trouble with three classmates and he feels unfairly treated. A true classic or normal event, which I think takes place in most schools. What I am interested in examining is how my feelings affect the whole course of events in the conflict arising.

The aim of this study is to investigate oral peer review on argumentative speech and to study the attitudes towards this peer review. The investigation was performed in an up-per secondary school class, and it focused on the different types of oral responses students give each other. In addition, the study investigated in what way the students experience this type of peer review. The results show that students reflect on form and performance as well as content, but they place more emphasis on form and performance than content. Students are positive about peer review and its importance for their progress.