This text deals with the shooting of a movie comedy. The author of this text was script writer as well as director. The film was extremely dependent upon the interpretation of the role of the leading female character, but the director and the leading actress, in spite of their willingness to cooperate, were unable to understand each other, and no creative meeting ever occurred.The film dealt, in amused distance, with male and female strategies and shortcomings, but the lack of understanding between the director and the leading actress caused the subtleties of the text disappear, so that when the film was ready it was possible to interpret it in a way that partly opposed its intentions.From the director?s point of view different aspects of the situation are investigated: what could she /should she have done? What are the obstacles for a better understanding? Is ?understanding? dependant only upon that which is verbal? Should the director not only be a director but also a kind of therapist? What is professional and what is private? Could a director who wasn´t also the script writer have seen other solutions? And how does it affect you as a female director never to have role models, only a very clear idea of what you don?t want your professional role to look like.The director thought she was being constantly compromising, but finds out she was not, she had only a different, and in appearance, friendly but manipulative strategy in trying to reach her goal: that of enforcing and implementing her personal interpretation of the script. The role of director is also a role, and must be played.

The increase in sales of the so called smart phones has meant that there has also been a requirement to determine new applications for which they are suitable. One of the largest platforms for smart phones is Android and the task of this thesis is to develop an application for a company that wishes to create interactive radio for the Internet. In addition to ordinary radio features, the company would like the application to be able to present images and a small web page called Canvas. The overall aim ,of this thesis, is to build a fully functional media player that is compatible with the majority of the commonly used Android based mobile units. To fulfill the overall aim, nine explicit goals were targeted.

The purpose of this essay is to examine how librarians perceive library plans, if they are important for their work and if so, in what ways. In order to analyze this, I have used a phenomenographic approach. My goal, by using this method, is to uncover perceptions and variations among these. The research questions are: What variations of perception of library plans exist among librarians? To what extent can the varied perceptions of library plans be linked to librarians' work? What does the variation of perception say, in relation to the expectations expressed in international and national documents, about library plans? The material used in a phenomenographic analysis consists of interviews.

Research Question: Does the pharmacy market seem to change in accordance with the goals stipulated by the government due to the reregulation?This leads to the following sub-questions:Does it seem like the availability of medical drugs for consumers increase?Does it seem like service for consumers get enhanced?Does it seem like the supply of services for consumers increase?Does it seem like the costs of medical drugs are maintained?Purpose: The purpose of this study is to evaluate if the trends resulting from the reregulation of the pharmacy monopoly correspond to the goals stipulated by the government.The purpose is furthermore to compare the reregulation of other Swedish markets and the reregulation of the pharmacy market in other Nordic countries in order to heed their lessons.Method: This study uses method triangulation, with a questionnaire directed to pharmacy customers forming the quantitative basis and interviews with specialists regarding the pharmacy market, forming the qualitative. The study also draws heavily on historic data regarding reregulation of Swedish markets and reregulation of the pharmacy market in other Nordic countries.Conclusions:Availability of medical drugs has increased and will presumably continue to do so. Service quality has increased somewhat and will presumably continue to do so.Supply of services has increased and it will presumably continue to do so.The cost of medical drugs will only increase if it is required in order to satisfy the other goals.  .

The aim of the current study was to highlight the social service work with domestic violence against women. In this study, we examined whether there was a difference in the way the social service works and if their effort differ in terms of domestic violence. Moreover, this study investigated how social workers work to prevent future violence against victims also what method they use to find out the causes behind men?s violence against women.A total of four administrative officers were interviewed from two different municipalities. All four officers were actively working with questions concerning domestic violence against women.

This study has an integration policy direction as it focuses on the qualification for the new arrivals to quickly establish themselves in the labor market, and how the government's interventions, which in this case is the establishment reform, have affected municipalities and what its role is in this context. The purpose of the establishment reform is to faster the new arrivals integration in to the labor market. The aim of this study is to analyze the interaction factors that is affecting the integration of new arrivals into the labor market by study the professionals opinions on the interplay between involved organizations in two municipalities before and after the establishment reform. Studies have shown that the establishment reform has not achieved its goal and the purpose is to analyze the aspects behind this problem. The results of the study were analyzed with help of the interaction theory and the new institutional theory which is a part of the organization theory. An important aspect in the results of our study is the deficiency with the interaction between the participating organizations that obstruct the new arrivals path to becoming self-contained. In order to identify the problem, the study focuses on the co-operation among two communities in Sweden with the new arrivals way into the labor market.

Seen in many trends and studies, consumers of today feel a growing desire to experience the uniqueness in products and services. This is forcing companies be more innovative and creative in their marketing, in order to distinguish and differentiate themselves and their products/services. We believe that creating a top-to-bottom experience strategy is one way that a company can succeed in this.The purpose of this thesis is to analyze and clarify how a business can reinforce their product experience through a complete experience strategy. In order to demonstrate this we have made a case-study research for the New Wave Group, advising them on how they can place blown glass art at the heart of the town of Kosta.The authors have used qualitative methods and an abductive approach. Four interviews have been completed with executives from the New Wave Group, including the project manager, hotel manager, head of the Kosta Boda smeltery and head of guides and visitors at Kosta museum.

The aim of this study was to acquire a greater understanding and knowledge about how care staff at houses with special services for people with intellectual disabilities think and work (handle situations) regarding sexuality. To achieve our goal we carried out nine semi structured interviews using an interview guide. These interviews took place in two different communities in southern Sweden. The theoretical perspectives that were used to analyze the result were Sense of Coherence, Scope of action and Normalization. The result showed that the staff considered sexuality a part of their work and a natural subject to talk about.

Background: According to the Swedish Social Board induced abortions are increasing in the modern day society. Nurses who work with in the gynecological department can come across patients seeking care for an induced abortion.Theoretical framework: The findings of the study will be discussed in relation to Peplau's nursing theory, ethical concepts and nursing concepts.Aim: The aim of the literature review was to illuminate the experiences of nurses working with induced abortion.Method: A systematic literature review with an inductive approach was chosen. The findings are based on seven qualitative and two quantitative studies. The articles were assessed through two different modified templates based on qualitative or quantitative design.Findings: Nurses and midwives experienced their work with induced abortions as emotionally stressful. However, it was highlighted that all women have the right whether to choose abortion or to proceed with the pregnancy.

Syftet med vårt arbete är att belysa lärarnas uppfattningar om fritidspedagogens yrkesroll vid två skolor. Ett ytterligare syfte är att jämföra ovan med rådande uppfattningar från Skolverket samt jämföra utfallet av ovanstående med resultatet av en enkät utförd på fritidspersonalen vid dessa två skolor. Vi väljer att använda en kvalitativ undersökningsmetod med förutbestämda frågor. Vi avser att intervjua fyra lärare och delar ut enkäter till fem fritidsanställda på två olika skolor. Vi intervjuar även personal på Skolverket för att jämföra beskrivningen av fritidspedagogens yrkesroll.

This is a study, the purpose of which is to investigate how the construction company Sefab Bygg AB is able to increase its profitability and render a more efficient production process through logistic solutions. The study is made during one of Sefab´s present projects. The project includes sanitary renovation of 650 apartments in the co-operative Opalen in Norrköping.To find out whether changes of logistic routines are profitable or not, it?s necessary to evaluate the total cost of the changes. A total cost analysis is a mapping of all the costs for a particular material, on one hand for the present situation and on the other after the change.

iProspect is a global digital marketing agency and work primarily with search marketing. They were the first search engine marketing agency in the world when the company started up 1996 in Boston, Massachusetts, and the first in Sweden to offer services in search marketing after establishing themselves on the Swedish market the following year. iProspect can be found in the södermalm office in south central Stockholm. They are a comprehensive agency within search and offer everything from search engine optimization and sponsored links to advertising on social media. They?re goal is to lead developments in search marketing and to keep ahead of competition.

This bachelor thesis is an exploratory investigation about the phenomenon 'Gamification', which by some definitions is about implementing game elements into non-game contexts. For example exercise services as Runkeeper and Nike Plus who both are available on android and iOS platforms. This study is mainly about the potential value of gamified systems and services for companies and its users and how such a system or service is developed. The thesis also discusses the development aspect of gamified systems in order to give the reader a more ?in depth? understanding about the phenomenon.

This study will focus on the role of social services and their experiences regarding why youth become involved in criminal activities, as well as the preventive measures social services offer to address this issue. The paper employs the theories of territorial stigmatization, systems theory, and labeling theory (of deviant behavior). The study is based on a qualitative method. Semi-structured interviews were conducted with social workers who have experience working with youth involved in criminal activities or at risk of involvement. The results indicate that a lack of social cohesion can be a contributing factor to youth involvement in crime, and various factors can lead individuals to such situations.

The aim of this study is to gain a deeper understanding of how social services utilizing Chapter 5. Section 11 of the Swedish social service act when it comes to identify the needs of women experiencing domestic violence. Furthermore the study aims to investigate how the social services look at the need of women experiencing domestic violence seeking protective shelter together with their pets. The study's purpose and research question was answered with a qualitative approach where semi-structured interviews were conducted. Eight social workers from seven municipalities where participating in the interviews.