The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing.

Nowadays in our society we find it hard for some groups of people to integrate in society. It?s known by media, that the suburbs are presented by a negative view, which often highlights the social problems in these suburbs. We can see that the suburbs still get associated with social problems such as segregation, different attitudes and behaviors, cultural conflicts, poorness etc. This kind of presentation of the suburbs affects not only the society but also the individual living and the personal perception of the individual.

The purpose of the thesis is to investigate and analyze how three different actors linked to the urban transformation in the city of Kiruna, in this case LKAB, the Municipality of Kiruna and the County Administrative Board of Norrbotten, believe that the identity of a historical monument that is marked cultural heritage is affected by future relocation. The second part of the study is to investigate the impact the building might have on the city in the future. This study is based on the relocation of Hjalmar Lundbohmsgården.The study is based on a qualitative approach in which five informants from the three actors were interviewed. The interviews have been analyzed through thematic analysis, where a combination of theoretical thematic analysis and empirical thematic analysis was used. The result shows that the new location of Hjalmar Lundbohmsgården is preferred to be in a suitable context close to other cultural buildings. All informants agree that accessibility is a fundamental element in, which a synergistic effect is an increase in visitor numbers.

The conception of exhaustion was first used in the end of 1960 and was then used in a psychological context directed towards the working life. Eventually was the conception devided into two main categories: mental and somatic symtoms. Today research of exhaustion is mainly aiming towards recovering and returning to working life.This work sets out to analyse the importance and effects of social networks such as family, friends and professional relations in helping people who suffer from exhaustion to recover. The study is based on interviews with eith people who have suffered from exhaustion but today are recovered. To my aid I have used tree different questions: What part have the social network of family and friends ment to the recovery? What part has the professional relationships with doctors, therapists and curators ment to the recovery? How have you changed your life in order to maintain balance?The interviews pointed out the importance of the social relationships as support, feedback and understanding that the process takes time.

Formal writing is an essential part of teaching Swedish and is fundamental for higher education and professional career. The aim of my essay is to research what didactic methods Swedish teachers utilizes in upper secondary school to improve students' abilities to write formal texts. I will also examine students? project papers in an attempt to measure the extent of formal word choice.  In the presentation of the literature I decided to use, for example, Per Olov Svedner?s perspective on writing as a process, Siv Strömquist?s manuals for essay writing and various literature regarding linguistic correctness and essay layout. Interviews with three upper secondary school teachers reveals that active feedback is a basis for students development regarding formal writing in both school and professional career.

Abstract In the following text we analyse different perspectives in a meeting between a theatre and a visiting school class from grade six in the Swedish Primary School, in order to investigate the conditions for children?s participation and for making children?s own voices heard in professional theatres. Though it is common for Swedish theatre artists to try to understand and interpret children?s perspectives, it is rare for children to be given the opportunity to show their own perspectives in professional theatres in Sweden (Davet 2011 p. 18).

The purpose of this essay is to examine Marjane Satrapi?s comic novel Persepolis from a gender and postcolonial perspective. To reach this I have used several theories from mainly three different fields of theory: gender studies, postcolonial theories and theoretical texts which focus on the form of comics.My analysis has shown that idols, heroes and other cultural symbols are important for the creation of the main character Marji?s identity, but that she at the same time has many Marxistic influences. These casts of mind do not stand in opposition, but become an expression for her hybridity.

The purpose of this study was to investigate the view of Finnish dialects and identity of first, second and third generation of Sweden Finns students in 7th, 8th and 9th graders, in two Sweden Finn schools. The questions at issue for the essay were: How do Swedes of Finnish extraction think of the Finnish dialects? Is there a correlation between identifying as Finnish and knowledge and usage of the Finnish dialects, as opposed to Finns living in Finland? To which extent do the Finnish students have knowledge regarding the Finnish dialects? To answer the questions a quantitative method was used and a questionnaire was answered by over 100 students. The results of the study showed that the Finnish dialects did not exert any influence on the students? life nor their sense of identity.

The point of interest in this study is to identify whether ethnicity is a correlating factor regarding Hungarian immigrants? development of identity in Sweden. The general aim is to increase knowledge and understanding of the conditions for the Hungarian ethnical group in Sweden to reach self-realization. The main question is whether the general view of the background of this ethnical group has a connection to their self-realization in Sweden? Since the study involves a whole group of minority, a limitation has been made to adults living in the city of Halmstad, Sweden.

This bachelor thesis is a study about the change of the classificationsystems in Swedish libraries. The empirical data was collected through four qualitative interviews with both research and public libraries. The data was analyzed by the use of organizational theory based upon Joacim Hanssons book Libraries and identity: the role of institutional self-image and identity in emergence of new types of libraries. The empirical result points to a major change in how libraries and librarians look and work with their collections, it can also be said that the librarians do not seem to think that the users will be affected at all.The analysis was based on these issues: What positive and negative effects introducing DDC will there be on research- reflective public libraries?What will be the effects on the librarysector introducing the new classification system DDC?What will be the effects on the users introducing the new classification system DDC? .

The aim of this study was to understand how the professional in social work handles the media scrutiny. When the media writes about social services there is seldom anything positive written about it, many social services organizations are instead heavily criticized and scrutinized by the media. When social services organizations are scrutinized by the media there is a crisis at work, and therefore should be handled as a crisis. Therefore, we describe how a crisis management might look like in an organization. The study is qualitative therefore we have interviewed four municipalities in Sweden that have been exposed by the media at a national level.

Title: ?? Then came the realization that I was just like them. That I have a gambling addiction?? This is a qualitative study of four former gamblers and their experience of getting out of the gambling addiction. The study is about how individuals have overcome a gambling addiction.

Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

I gained my interest for color during my years at the landscape architect program. I felt that you as a student in design courses constantly were faced with the problems of coloration. A subject that I perceived to be difficult, especially for us students that lacked the experiences from how a project on the drawing board turns out when it finally is built. As a professional landscape architect you there have a greater experience but I wondered how much awareness about color you actually have as a professional. How does one think about coloration and how can you use color as a formative tool? And how does color truly affect us humans? Does color have significance for the experience of landscape architecture? The object with this project is to illustrate color and it?s place in landscape architecture.

The present Equality Project in the Swedish preschool has been studied according to its view on sex and equality. The purpose was to find out how the Equality Project is described, interpreted and implemented.The research questions focused the central concepts sex (gender identity, gender roles and gender patterns) and equality in the political level, the educational level and the executing level of the Equality Project. From each level some central texts were chosen and analysed.The results indicated that equality is interpreted as connected to an absence of gender patterns and gender roles. The concept of gender identity is differently understood in the different texts. The normative focus and the lack of psychology in the Equality Project are discussed..