Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

The purpose of the essay was to examine the role of the professional communicator in the Swedish Unemployment Funds. Focus was on measures carried out by the communicator to enhance and streamline communication and how the communicator supports their coworkers in their own communication role. In order to fulfill the purpose, two main questions were asked;? How do the communicators support and develop their coworkers communication role?? What to the communicators identify as challenges in their work in doing this?The theoretical base of the essay was Heide and Simonssons (2011) challenges for the professional communicator. The theory states that organizations communication processes are the foundation to its existence and development and that the professional communicator therefore needs a solid base with the possibility to monitor the whole organization.A questionnaire was sent to communicators in all Swedish Unemployment Funds and even though the non-response was rather considerable, the answers received was assessed sufficient to make an analysis.

The purpose of the essay was to investigate the way four different educators, at a pre-school with a bilingual profile, work towards strengthening the children?s bilingualism as well as their identity. The research questions concern which guidelines are being used, the educators perceptions concerning children?s bi- and multilingualism and in what way they believe that their pre-school distinguishes itself from others.Qualitative individual interviews and observations were conducted and the empirical data was analyzed using a theoretical framework, constructed of theories concerning language development, ethnicity and identity.The result presented in the study shows that the pre-school not only follows the national curriculum but also their own guideline. The guideline states that there should be both Spanish- and Swedish speaking personnel and that they are ?responsible? for the education in their own language.

In 1970 professional boxing became illegal in Sweden and in 2009 the prohibition was removed.Just before both of these changes in the law there were debates in media where people argued forand against ilegalization. In the later debate the focus has shifted from professional boxing toinclude Mixed Martial Arts(MMA) as well. MMA was governed and bound by the same law asprofessional boxing.This purpose of this paper is to compare the debate in 1968-1969 with the debate in 2006. The twodebates resulted in two different outcomes, ilegalization of professional boxing in 1970 and thenlegalization of it 2009. Are there any reason for these differences? What is the reasoning behindthis? By using hegemonic masculinity as a guidance when examining the debates this paper istrying to understand how the discourse have changed over time.

The aim of this essay is to study the religious education which the Jewish Community of Göteborg offers to members between six and fourteen years of age. The main question of the essay is ?what function does the religious afternoon education serve for the Jewish Community of Göteborg??To answer this question I have interviewed four people who in various ways are engaged in the religious education. To analyse the result I have used Danièle Herviue-Léger?s theory ?religion as a chain of memory?.

This is a qualitative social psychology study, which aims to describe how mothers with 1-2 year old children develop their identities, seen from Symbolic Interactionistic perspective. Five young mothers have been interviewed, through qualitative interviews and self reports. Through this data I have attempted to establish how these women develop their identities when they have been mothers for 1 or 2 years. The conclusions I have drawn is that the identities change radically with becoming a mother and all respondents take different decisions outfrom their identities as mother. There seems to exist a need of more knowledge about how to bring the identity of a woman and a mother together and create a new entity.

This text aims to examine how teaching in literature can contribute to the schools work with creating an antidiscriminating environment. When it comes to the Swedish schools antidiscrimination plans, this essay focuses especially on those sections that concerns pupils and student right to their own gender identity and expression.The main theories in this examination are Judith Butler?s theory on gender and performativity, queer theory defined by Fanny Ambjörnsson and theories concerning adolescent psychology with focus on the adolescent identity and it?s forming. Together with Mikhail Bakhtin?s carnival theory the text examines how Jessica Schiefauer?s novel Pojkarna (The Boys; 2012) describes a young adolescent girl?s journey to finding and forming her own gender and sexual identity.

The purpose of this paper is to examine how six students who attend a high school relate to their multilingualism and emphasize how their multilingualism has affected their views of themselves and their identity. The fundamental questions were:How do six students who attend a secondary school relate to their multilingualism?How has students' multilingualism affected their views of themselves and their identity?I did use a qualitative research method in terms of interviews to receive answers for my inquiries.Carla Jonsson (2010) speaks inter alia about ?the third space? which concerns adolescents creating a ?third room?. Almqvist (2006) believes that adolescents that are exposed to discrimination and prejudices can lead to them turning their backs on society in disappointment. Boyd (1985) has, in his thesis, found that multilingual students communicate with the majority language and with their mother tongue with their parents.

The aim of the study was to examine collaboration and professional perspectives on the best interest of the child in regards to working with unaccompanied asylum seeking children. Firstly, our result show that counselling is available for the unaccompanied children from case workers, staff, school counsellors and emergency psychiatric care. All of the participants in this study describe the need for long-term counselling for unaccompanied children, however, providing the long-term counselling is not the primary purpose of the organisations in question. Therefore an additional service-provider working with counselling is a necessity. Secondly, the study explores the participants? professional perspectives on the best interest of the child.

Most major companies today have a visual identity. It answers questions like: which font do I use? and when can I use the logo or not? Westinghouse Nuclear Fuel in Västerås have a visual identity but no guidelines for the employees to follow. Further-more, rollups and rollup handouts produced by Westinghouse are not mentioned in the visual identity. ?erefore the external information from Westinghouse is someti-mes, both by employees and customers, perceived as not uniform.

Uppgiften som detta examensarbete går ut på är att utveckla en ny steghållare som ska ingå i Thules produktserie Professional. Det är önskvärt att kunna lasta stegen bakifrån och möjliggöra lastning från marken även på högre skåpbilar. Steghållaren ska framförallt vara anpassad till yrkesmän, såsom hantverkare, målare, etc. Därför söker Thule en robust, säker och lättmanövrerad steghållare med attraktivt utseende. Steghållaren ska minska den tid det tar att lasta på och av stegen.

Little attention has been paid in the literature to libraryassistants in Swedish public libraries. In this bachelor thesis,the professional role, work duties, career prospects and statusof library assistants are examined at two public libraries.Because of a scarcity of published information on thedevelopment of this profession in Swedish public libraries,retired library assistants, as well as currently employedlibrary assistants, librarians and a library head wereinterviewed.Since the ?80s, work duties of library assistants havechanged, with a reduction in some of the more manualaspects of library work, the development of new duties and,overall, an increasing similarity in the duties performed bylibrary assistants and librarians.Additionally, the public perception of library assistants as acategory distinct from librarians was investigated bydistributing questionnaires to library patrons. Contrary toexpectations prompted by statements in the literature, asubstantial portion of visitors was found to be aware of thetwo separate categories.Library assistants at Swedish libraries have no careerprospects, unless they undertake studies in their own freetime and at their own cost, and obtain a librarian degree. Adifference between the situation of library assistants inSweden and corresponding professional categories in a fewother countries is that, at present and for several years, noformal education for library assistants has been available inSweden.

This is a qualitative study which purpose is to examine the experiences of the recovery process after a treatment for eating disorders.                                                         The questions we have decided to examine are; how did the women adapt to a healthier life after treatment, what are the women's perceived experiences of the aspects related to identity and identity work, and what external social influence was seen as important for their adjustment process to a healthier life?Methods: We have used computer-supported and semi-structured interviews. There were a total of nine women who took part in the study.                                                                                                                    Results: Majority of these women have been recovered from their eating disorders, but some still have major or minor problems. They found it rather difficult to adjust their life's without an eating disorder.Conclusions: Increased self-awarness led to greater control over the eating disorder. The women could begin to confer the new features that they identified with.

Purpose: To compare the expectations of coming profession in social work with experienced social work. We wanted to compare the pictures between the students in school of social work studies with social workers. We also wanted to increase social workers as well as other readers? awareness of social work as a profession.Questions: What characterizes the school of social studies? How do students in school of social work view the coming role as a professional? How do students in school of social work view upon social workers as professionals? How do social workers view upon their own profession? How do social workers view upon the own role as a professional? How do social workers view upon the relation between the idea of the profession and the daily practice? How do the students in school of social work studies and social workers view upon professional social work?Method: Qualitative study with qualitative interviews.Conclusion: Social work is a low status profession. How to increase the status of social work is not easy.

The purpose of this thesis was to study the functions that music have in relation to the formation of identity, and research how this fits into the music subject in the school environment in Sweden. My questions were; (1) what role does music has in the formation of identity? (2) how does gender stereotyped musical identities take form? (3) what is the problems or risks with music education in relation to formation of identity? (4) how does the curriculum for the Swedish school relate to the functions that music have in relation to the formation of identity? I have done an analysis on three writers who focuses on theories about music in relation to the development of identity, to give perspective to the individual?s music reality. The first one is the Swedish musicology professor Börje Stålhammar, the second one is the Norwegian music therapist and professor Even Ruud, and the third one is the Brittish music senior master Nicola Dibben. I have compare their thoughts and found a great unanimity in many aspects.