The Swedish election year of 2010 has just begun and the political actors are mobilizing their communication efforts to win the votes of the public. The political campaigns of 2010 have the potential to be the first where a new channel for political communication has the potential to make a difference ? the social media. This paper aims to describe in what ways a Member of Parliament, Nina Larsson (FP), together with the PR-agency Hello Clarice are using social media to conduct political campaigning on the web. It also aims to study if the professional consultants of Hello Clarice have any influence over Nina Larsson?s political communication.The theoretical framework which is the base for this study are theories of an extended public sphere in the age of mediation.

Title: Competition for small audit firms ? a qualitative study on possible competitive strategies and how the upcoming changes will influence competition on the audit market    Subject: Auditing Tutor: Margareta Paulsson  Authors: Per Dahlström and Martin Holmberg Purpose: The purpose of this study is to develop an understanding how smaller auditing firms use competitive strategies and why. The result aims to work as a support for owners and leaders of audit firms as they make decisions of how to compete in the future. We would also like to explore how smaller audit firms view the change of the mandatory audit, that is, our intentions are also to examine how they think the consequences on the market will be and their view on its affect on the competition of the market.    Methodology: Our methodological approach was characterized by a hermeneutic approach in order to explain and understand why the smaller audit firms do what they do. Our approach is a combination of inductive and deductive as it allows us to develop an understanding of the subject, then gather our empirical data and from that draw valid conclusions.

Abstract. The trade in prostitution/sexual services is regarded as a major social problem in Sweden. The prostitutes are seen as a group of passive, neglected and exploited victims, subject to repeated and forced outrage. However, there exists a network of sexworkers who claim their free will in selling sex as a trademark. They describe themselves as active subjects with a business of selling sex out of free will.

Purpose/Aim: The purpose of this thesis is to study the interaction between seller and buyer in a mobile phone store. The specific research questions under investigation are:Are there any underlying factors behind mobile purchase, and if so, what are they? Are mobile purchases driven by lifestyle factors and do customers try and create identities when purchasing new mobile phones?Material/Method: The study employs an ethnographic method when trying to answer the posed research questions. I have under a period of two weeks studied the seller-buyer interaction in a mobile phone store. In order to further increase the accuracy of my findings, I have complemented my observations with a sample of buyer and seller interviews.Main results: The observations and interviews were initially studied in isolation, resulting in different themes.

The purpose of this Master?s thesis is to investigate the female reader of science fiction literature, a genre by tradition dominated by men. Through qualitative interviews with seven female science fiction readers, the relation between the reading and the readers? lives, as well as their concepts of the science fiction genre and the community of science fiction readers, was examined. The main theoretical framework used for the analysis was Yvonne Hirdman?s gender theory, Judith Butler?s concept of identity and Louise M.

The purpose of this study was to examine how some young mothers, who previously have been in foster care or residential care, describe the way motherhood has affected their lives and identities. Narrative interviews were conducted with three teenage mothers and one mother aged 23. As tools for analyzing the narratives, theories about narrative psychology and how people present themselves through story-telling and language were used. The results of the study show that becoming a mother was life-changing in a positive way, according to the young mothers. They described how they, since becoming mothers, had become more mature and now lived less risk-full lives.

The aim of this essay is to investigate how the author JT LeRoy (a. i. Laura Albert) questions and broadens the concept of authenticity in literature and authorship. My study is based on LeRoy?s novel Sarah [2000] and the collection of short stories The heart is deceitful above all things [2001], as well as articles written about the construction of Laura Albert?s alter ego JT LeRoy.

This essay examines how a group of five youths? self identities are affected by unemploy-ment, contact with the social services and by labour market interventions. In Sweden youth employment has been regarded as a social problem. Arbetslinjen that could be translated into the work model or the work line influences and is a necessity for the Swedish welfare system. With a hermeneutic scientific philosophical position the method used to examine this has been to interview the youths, in the age of 18-25, individually.

The aim of this Masters thesis is, with an exploratory stand, to examine the thoughts regarding gender perspective at childrens library service that are expressed from childrens librarians as well as the staff in administrative management. The purpose of the study is to generate ideas for further research and discussion regarding a gender perspective on the childrens library service. A total of eight interviews have been carried out. Three persons at the administrative level and five childrens librarians were interviewed. We also have examined if a gender perspective is expressed in the control documents, from international level to a local level, which the libraries could use when developing and planning their work.

Syftet med den här studien var att belysa förutsättningarna för kvinnor respektive män att komma tillbaka till arbetslivet efter långtidssjukskrivning samt att utskilja likheter och skillnader mellan de som har kommit ut i arbetslivet igen och de som inte har gjort det. För att få svar på detta har 6 långtidssjukskrivna personer som bor i Norrbotten intervjuats under våren och sommaren 2006. Detta är en kvalitativ studie och slutsatserna av studien bygger på analysen av intervjuerna, sociologiska teorier och på tidigare forskning i ämnen som anknyter till studien. Resultatet visar på att rehabiliteringsutredningen och de åtgärder som följer på den har stor betydelse för att personer som är långtidssjukskrivna ska komma ut i arbetslivet igen. Den andra slutsatsen av studien är att individens egen livssituation, personlighet och drivkraft har stor betydelse för att de som är långtidssjukskrivna ska komma tillbaka till arbetslivet.

This paper is a thorough review of my internship, during which I designed infographics at Grafiskt Center, SVT, Stockholm. The purpose has been to find out what guidelines and policies SVT has regarding infographics while producing infographics in a professional environment. In addition, I present the daily routine at SVT and the tools used during the work process. Furthermore, the paper contains a reflection of my work effort during the internship as well as thoughts on how I adjusted to the guidelines in question. Finally, the essay treats some examples of infographics which I produced during my time at SVT..

The purpose of this thesis is to investigate emotions and collective identity in the handicraftmovement. Which are the collective identities of craft movement, and is it possible to speak ofan over all collective identity among the handicraft people? I will also examine the emotion workboth on individual and group level.Eight qualitative interviews were conducted to achieve the aim of this thesis. Research haspreviously drawn attention to handicraft from a gender and a historical perspective but neverfrom an emotional one. The theoretical framework derives from an emotion sociologicalperspective where Collins interaction rituals, emotional energy and Hochschild?s emotionmanagement is the main theses.

Swedish childcare has undergone radical changes in the last 15 to 20 years. It has evolved from kindergarten to pre-school, in other words, gone from simple childcare to an active learning environment with the child as the center. Official documents, such as the pre-school curriculum and other guide documents, define the role and work ethics of the pre-school teacher. In my thesis I argue that it is essential to have an ongoing and continuous discussion at pre-schools on the practical applications of these frameworks and ambitious goals.What do you do when you simply cannot give every child the individual time they should have according to rules and regulations? How do you stay an active and present pedagogue in today?s pre-school with large classes and heavy workloads? How do you establish a common professional work ethics within a pre-school so that all children are treated equally? In my scientific essay, I examine these issues based on a real-life situation: Ellen in the hallway.A pedagogue must continuously make balanced decisions based on rules and regulations, on life- and work experience which, in many cases, contradict each other.

AbstractÖrebro UniversityDepartment of HumanitiesMedia and Communication StudiesBachelor Thesis, Spring 2007Title: Bajen is the name ? The study of the information business of a professional soccer clubBy: Erik Johansson and Markus WelinSupervisor: Göran ErikssonPurposeThe purpose of this essay was to examine how a professional and multinational sport organisation works to present a positive image of it. The object of our study was Hammarby, one of the by media most intensive covered Swedish clubs. We have also investigated the relation between the sport communication strategies and the media.TheoriesWe have used prior research in the areas of sport and media, Sport Management, journalism and Public Relations. We have also applied Public Relations and Marketing theories.MethodWe chose to use the methods of qualitative interviews, and participant observations.

AbstractTitle:Sustainability reporting- For whom and what? What is the opinion of analysts, consultants and fund managers on sustainability reporting?Level:Bachelor thesis in business administration, 15 university creditsAuthors:Nils Johansson and Hannes ThomasfolkSupervisor:Sarah PhilipsonDate:20140108Keywords:Sustainability reporting, value relevance, stakeholder theory, signaling theory.Purpose:The purpose of this paper is to study how different professional groups in the Swedish financial market in 2013 use sustainability reporting and explore how professional groups look at the future development of sustainability reporting.Limitations:The study focuses only on organizations that are members of SWESIF.Method:In this study we chose a multiple case study design, inspired by well grounded theory. The study's empirical data was obtained through ten semi-structured interviews with analysts, consultants and fund managers.Results and conclusions:It was revealed by the study that companies producing a sustainability report demonstrates transparency and are perceived as a company that is aware of risk, both economic risks as well as external risks. The study also shows that among the study's respondents, there is a strong belief that sustainable business in the long term is a good investment. The study also indicates that this is no concrete evidence of an association between the use of sustainability reporting and either increased or decreased profitability.