Social media has today reached a level of maturity similar to the Internet in the beginning of the millennium. More and more people get involved both on a private and professional level and companies are starting to realize the need to keep up with the new online behavior of its target groups. The Investor Relations(IR) function has for a very long time been carried out by writing reports and press releases, but maybe as times change so will the tools needed to communicate the IR-issues for the companies? The purpose of this paper was to examine the views on and involvement in social media for IR-purposes at the four main banks in Sweden: Nordea, SEB, Handelsbanken and Swedbank. The study was carried out in the form of a qualitative case study in which the banks were analyzed separately with the help of Davids and Venkateshs TAM2-model(2000) and also analyzed against one another.

Background: Chronic pain is a condition that approximately 18% of the Swedish population suffers from. This condition affects many aspects of a person´s life and causes psychological, physiological and social suffering. Multimodal treatment is considered the most effective treatment for patients with chronic pain. Patient participation and motivation are very important to treatment. Aim: The aim of this study was to explore patients´ experience of a multimodal chronic pain treatment program regarding their experience of patient participation and interaction with the rehabilitation team.

The way towards an equal society, where both women and men has the same possibilities both private and in professional life, has been a long and still ongoing process. During my practical studies to become a recreation instructor I have noticed a difference between the children I have met in my workplace. What I saw was that girls and boys had a different approach towards their future, plus that the pedagogues at the school had different roles depending if they were men or women.In this study I have investigated which dreams and visions a group of after-school children has, plus how these distinguish between the genders. I have through group interviews, first three boys and then three girls, investigated how children look at their future focusing on career, spare time and familysituation. The questions have also focused on how children look at the schools pedagogues with gender as a premiss.My result shows that the children's vision on their future tends to look different between the genders.

SammanfattningAv: Frida RönnbrinkFöräldrar som har förlorat ett barn under perinatalperioden ? en kvalitativ studie om föräldrars upplevelser av bemötande, stöd och hjälpStudien syftade till att utifrån sex föräldrars berättelser, nå en ökad förståelse om hur de upplever bemötandet, stödet och hjälpen då de förlorat ett barn under perinatalperioden. Studien hade följande frågeställningar: Hur upplever föräldrar, som har förlorat sina barn under perinatalperioden, det bemötande och det stöd och den hjälp de fått från professionella? Hur upplever de det sociala nätverkets bemötande och stöd? För att besvara frågorna utgick intervjun från tre teman, professionellt bemötande, professionellt stöd och hjälp samt det egna sociala nätverket. Studien gjordes med en fenomenologisk vetenskapsfilosofisk position.

Bakgrund: Arbetet på en intensivvårdsavdelning ställer stora krav på de nyutbildade intensivvårdssjuksköterskornas kompetens. Den första tiden i yrket innebär att i socialiseringsprocessen förvärva de kunskaper och färdigheter som krävs i yrket. Nyutbildade intensivvårdssjuksköterskors kompetens anses inte motsvara vårdens kompetenskrav. Syfte: Syftet med studien var att beskriva nyutbildade intensivvårdsjuksköterskors uppfattningar om sin yrkeskompetens. Metod: Studien genomfördes med kvalitativ metod och intervjuer valdes som datainsamlingsmetod.

Denna studies syfte är att se på rörlighet på arbetsmarknaden utifrån ett individperspektiv och hur vägledning kan vara till stöd på individnivå. De frågeställningar arbetet behandlar innefattar sju individers erfarenheter av arbete,vägledning och utbildning. Utifrån dessa faktorer behandlar vi teorier kring rörlighet och matchning till arbetsmarknaden. Vi har genomfört en litteraturstudie i kombination med en empirisk undersökning med sju kvalitativa intervjuer. De slutsatser vi drar är att vägledning kan påverka individers rörlighet på arbetsmarknaden och att vägledning kan bidra till att individer matchas till utbildning och arbete.

Objective: To study midwives management, practice and reasoning regarding contraceptive counseling for women who are experiencing "mild" side effects of the pillMethods: Four focus groups, made up of three to five midwives per group, participated in focus group discussions. Qualitative design with the method ?Think-Aloud? has been used to collect data and the material was analyzed using content analysis.Results: The study identified three categories, the first "How midwives practice regarding the side effects of the pill," shows that midwives have a systematic approach when meeting with women who are experiencing side effects of the pill. The next category "Using a holistic and professional approach for women" highlights that the midwives take women's side effects seriously and that midwives respect individual woman?s autonomy.

Our purpose with this study was to investigate whether there was any difference between high and low performing students from selected aspects such as choice of studies, achievement, self-image, motivation, confidence and career choices.A training professional in today's schools requires knowledge of how young people think about their lives for us to help students develop both high-and low-performing students. Students have different conditions, but no matter good or bad conditions, each individual pupil must be allowed to develop.The concepts used in the study are of study, self-image, motivation, achievement in the future and career choices. In the background, describes these concepts through literature study. The method we have used was semi-structured interviews. Which means a fixed structure, but with room for follow-up questions.The results of our study indicate that there were clear differences between high-and low-performing students.

The main purpose of this Master´s thesis is to examine how Swedish librari-ans manage and relate to social problems within the service to young visitors. To reach understanding in this subject, qualitative interviews with six Swedish public librarians have been conducted. As a theoretical framework the ideas of interactions and identity have been used. These concepts together with attitude and behavior, form the theoreti-cal model upon which the analysis of the material is based. The outcome of the study shows that social problems exists and affect the library staff?s daily work.

Abstract Chronic heart failure is a common disease in elderly, and is the most common reason for hospitalization in patients over 65 years of age. Research on the elderly and heart failure often focus on treatment strategies, less research is available on patients' own experiences of living with chronic heart failure. The purpose of this interview study, was to gain more knowledge about patients´ own experiences of living with chronic heart failure. Nine patients were interviewed and the text was transcribed verbatim and it was then analyzed with a phenomenological hermeneutical method. From the analysis, three main themes emerged.

The aim of the study was to understand professionals? perceptions and experiences of adolescent stress. In the study I interested myself further if you can identify gender-specific patterns in the professional stories about young people's stress and stress related illness. Five interviews were conducted with professionals in psychiatry and social work. The thesis took its incipience in social constructionism.

Background: There are many possible reasons why a patient gets a stoma and in every case it?s of importance for the nurse to adjust nursing care, information and patient education from individual presuppositions. Problem: Patient education regarding stoma self-care is an important part of the nurse?s work within stoma care. The patient is depending on the guidance of the nurse and therefore it is relevant to illuminate the importance of education regarding gaining ability to perform self-care.

Previous research has recognized that advertising creativity can result in positive signaling effects for consumers, thus proving creativity to be a useful tool and not a wasteful effort within marketing. However, research within this matter has only lightly touched upon the outcome of signaling effects within a business-to-business context. Since other implications prevail within a B2B market - for instance the professional position in which individuals act, the existence of buying centers, and the heavy weight placed on most decisions - the conception and influence of advertising creativity may be altered. This paper aims to give an overview of whether increased advertising creativity results in positive signaling effects among individuals employed within a B2B context. Furthermore, the paper aspires to examine the potential influence of aspects prevailing within B2B markets, such as the need for contemplating the desires of numerous individuals involved, on the outcome of advertising creativity.

Aim. The aim of this study is to analyze the living conditions of physically disabled people from the viewpoint of sexuality issues with regards to personal assistance services, identity and attitudes in society on disability and sexuality. Background. Not much research is done on sexuality issues for physically disabled people. Even though we live in a society where sexuality takes up a lot of space in the media, the culture and is acknowledged to be of great importance for every person?s wellbeing, the sexuality of disabled people is often not recognized and discussed.

Utbildningsradion (Swedish Educational Broadcasting Company) is a public service broadcaster with a mandate to produce and distribute educational programmes. 80% of Swedish teachers use its products either during lessons or for professional development. Utbildningsradion?s guidelines, set by the Swedish parliament and government, state that the company?s programmes should meet the interests of the country?s whole population, regardless of their background.The purpose of this study is to examine how Utbildningsradion?s products that are intended to be used in a classroom setting for ages 6 to 9 represent the variety of children that live in Sweden and thus reflect the aforementioned guidelines. The main focus of this research project was further defined to only include the company?s television programmes produced in Sweden between 2006 and 2011 that do not have social issues as the main subject.50 programmes were analyzed using quantitative content analysis and the following results were further interpreted using mainly Kydd?s and Snead?s models for discussing representation.