Sensory marketingAn effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it is clear that organizations like libraries must create a deeper and more personal connection to increase user satisfaction and foster the use of services, among both users and potential users. One way to achieve this is to make use of all the emotional elements of a product or a service.

The Church of Sweden sent during the spring 2010 two documents, Teologiskagrundprinciper för arbetet I 2006 års handboksgrupp and Mässans grundordning forconsideration. The documents are parts in the work with writing a new service-book for theChurch of Sweden. After the documents had been sent for consideration by the dioceses therehas been a discussion about the proposal to make the preparation in the service of HolyCommunion facultative. My main question has been to se if there will be any change of theconfession, faith and doctrine in the Church of Sweden if the preparation becomes facultative.I have seen that the service-book is an expression for the confession of the Church of Sweden,therefore there will be no change of the confession of the Church of Sweden, but a change ofits expression.I have seen that there is no consensus in how the dioceses react over what is written in thetwo documents about the forgiveness and the atonement. My conclusion is that it may bydifficult for the Church of Sweden to fix a new service-book without first fix what the Churchof Sweden means with forgiveness and atonement..

Inom industrin används olika testmetoder för att uppnå hög kvalitet i mjukvarukontrollerade system. Kvalitetskraven är särskilt höga för säkerhetskritiska system t.ex. styr- och reglersystem i fordon. I det här examensarbetet används två analysmetoder (Fault Mode and Effects Analysis och Fault Tree Analysis) för att ta fram ett nytt säkerhetstest för ett broms- och växlingssystem som Scania tillverkar. Det studeras även hur formella metoder kan användas för att ytterligare öka kvalitet ochh tillförlitlighet.

This report is the result of a case study at Peltor AB during the spring semester of 2007. The task Peltor gave us was to improve the delivery accuracy and to lower the high finical value of delayed orders (backorder), and to divide the products into logical groups. The logical group will be a useful tool to remain a high level of service. If the level of service increases the company will be more competitive.The electronic department at Peltor has problems with delayed orders. According to Peltor, the problem is based on delivery lead time which is presumed.To increase the delivery accuracy, a lead time analysis is made to find the accumulated delivery lead times for each product.

This report is focusing on problems with introducing standard enterprise resource planning systems (ERP) in businesses. A study has been carried out on a service and support department at a Swedish heat metering company, SVM North Node. The study aims to help the company become a better customer in choice and customization of a new ERP system. We make a description of the department studied and the work carried out there, on the basis of learning, knowledge and cooperation. As a final point we present some ideas on how computer systems could support their work, hoping that this will result in them making adequate demands on a new ERP system..

This candidate report describes how a group of students can develop a smartphone applicationwithout any prior knowledge in the field. To make the project more realistic there is also a clientwho has requests and wishes regarding the finished product.The document describes the methods used to produce the application and also includesexperiences that the group gained. How the interaction with the client has been performed togain a good understanding of what they wished the product to become is also accounted for.The research questions focus on how the development has proceeded and how one can learnsomething new in a relatively short timespan as a group..

The technological progress of the world has had a massive effect on how we communicate with one and other, it also has had an big impact on how companies communicate with their customers and consumers. Today you cannot only communicate a ?promise to your costumers and consumers you also have to ?deliver? what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development.  This thesis is conducted in collaboration with No Picnic AB.The purpose of this study was to get an insight in how Swedish companies use their strategic communication. We aim on bringing a new point of view of strategic communication with innovation, design and product development also as a communication channel.

This essay discusses the legal and economic functions of the trademark and furthermore the degeneration of trademarks. These two concepts are strongly connected as the primary function of the trademark is the ability to separate the proprietor of the trademark?s product from the competitors´ products. The ability to separate is the basic condition for receiving legal protection. Through degeneration the trademark loses this ability to separate the product and becomes a generic term for the category of the product.

Grundtanken med examensarbetet har varit att genom kvalitativa intervjuer ta reda på om ett betyg i service och bemötande är aktuellt och efterfrågat inom hotell- och restaurangbranschen och vad införandet av ett sådant betyg skulle tänkas få för konsekvenser för eleven. Vidare belyses vikten av en god attityd i servicebranschen, en egenskap som värderas väldigt högt och ställa detta i kontrast till skolan och hur lärare och handledare arbetar för att stimulera en positiv social utveckling hos eleven. Jag valde att intervjua fyra yrkeslärare på hotell och restaurangprogrammet i en större stad och tre APU-handledare på tre skilda hotell i staden. Gemensamt för lärarna och APU-handledarna är gedigna branschkunskaper och aktivt arbete med elever/praktikanter i flera år. Undersökningen visar att lärare och APU-handledare är positivt inställda till ett betyg i service och bemötande, men reservationer finns angående vem som har behörighet att sätta betyget samt vem som ska få ta del av betyget. Forskningen tyder på att betyget i service och bemötande inte bör visas för APU-handledare före praktikperiodens start då det kan skada elevens självkänsla. APU=arbetsplatsförlagd undervisning.

Title: A hosting service for software development projects that use the Git revision control system. To learn using tools to make software development more effective should be self-evident at a high level institution as the competitive industry races on. The absence of directives for programming students in Sweden to use source code management (SCM) was the basis for this report. The report describing the developing of a hosting service for software development to use SCM of Git, which includes a web application, storage, API and authentication of students. The project resulted in a hosting service and a smaller survey of how the today Swedish students using habits of SCM during their studies..

The research done in the field of product completeness/incompleteness is limited. The lack of research causes a knowledge gap in the retailing industry, concerning the actual effects on consumer choice, as well as on the overall store evaluation. This report tests the current theories of the subject, and also further aim to explore the effects of completeness/incompleteness on consumer's product choice. The results display an inconsistent effect on consumer's product choice when the completeness/incompleteness in a grocery store is tested. Some products benefit by being incomplete, while others show no such effect.

Since product placement is a relatively new phenomenon in Swedish television, there is a lack of research on what attitudes Swedish TV-viewers hold towards it. This is where our paper will contribute to the research. The purpose of this reserachpaper is to describe and analyze what attitude Swedish TV-viewers has towards product placement. Kim Schröders multidimensional model of mass media reception were used, which is a developed model from Stuart Hall?s ?encoding/decoding? one-dimensional model.

To be able to maintain an adequate ITservice for various users and needs,more municipalities are looking at thepossibility for mergers of local ITdepartments. One solution for mergingmultiple services/functions and creatingsynergy opportunities is called SharedService Center (SSC). The concept of SSCis that the administrative serviceitself becomes a core activity withinthe organization. The aim of this thesisis to provide municipalities who areconsidering a merging of their local ITdepartments with recommendations on howto design the Shared IT Service Center.Recommendations are outlined based on ananalysis of IT-management literature,reports and by conducting a study onthree ongoing collaborations.The conclusions drawn from the studysuggest guidelines for the design of aShared IT Service Center formunicipalities. These are as following:Create a vision associated with aspecific and structured target state.Identify needs for different targetgroups in municipalities and set acommon standard.Create a clear and practical model/SLAappearance of the cooperation andagreement.Ensure the individual municipalitiescommissioning skills in order to notlose it in the context of a common IToperation.Find an organization that is democraticfor member municipalities andfacilitates long-term partnership.Specify the operation and maintenance sothat it can be regulated and controlledEstablish a common help desk.Establish a common standard andconsolidated infrastructure before theintroduction of a common technology platform..

The postindustrial market increasingly demands service infused products to add more value to the customer in order to be competitive. Much research regarding digitalized services indicates that companies have to be innovative in order to compete on the market. However, companies within different industries face different challenges with digital service development. This study has been conducted because there are little known about the opportunities and the challenges different industries faces with a globalized market. Our research question is what the challenges are and what opportunities does strategic digital service development entails for companies.

Uppsatsen handlar om hur företag hanterar missnöjda kunder, vilket i teorin benämns service recovery. Uppsatsen behandlar ett företag som sedan mindre än ett år tillbaka är en sammanslagning av fyra olika varumärken. Syftet med uppsatsen är att kartlägga hur fallföretaget hanterar missnöjda kunder samt att undersöka möjligheter till förbättringar. Uppsatsen bygger på teorier om service recovery skrivna av Grönroos, Bowen, Hart, Spreng och Best. Avsikten med uppsatsen är att skriva en plan för hur företaget kan förbättra sitt hanterande av missnöjda kunder.