Studies have shown that user participation is a good method when improving or developing a product. The method gives a company insight in what the customer wants and needs. It has also been shown that user participation benefits all parts included. For example, it creates a greater relationship with customers than most other methods do. Webportals is one of the most interactive systems online and it gives companies a unique chance to improve and maintain their relationship with customers.

This is a case study of the advertising campaign ?Guld till alla? (Gold to Everyone) embarked upon by Spendrups Bryggeri AB in a bid to promote Norrlands Guld, during the period 2004. The approach used by Spendrups will be compared with theories about communication planning, communication strategies, target group definition and how to create effective advertising. The main purpose of the comparison is to find which central elements that made the campaign successful. The method we have chosen to use is an explanative content analysis with influences from the dialogue analyse.?Guld till alla? was suppose to be an massive and coherent campaign which was to be integrated with large sports events, such as the Ice Hockey World Championship, UEFA European Championship and the Summer Olympic Games, that all took place the year 2004.

Background: As Porter?s diamond (1990) suggested, the business environment highly influences firms? strategies. Today, most of the companies have to decide their strategy depending from a worldwide business environment. Yet, strategy researches and the growing importance of marketing for business success also show that customer dimension must be taken into consideration. On some markets and in certain industries, the offer is much higher than the demand and then, companies need to attract customers.

This degree project concludes the Innovation and Design Engineering programme at Karlstad University. The project was carried out by David Brocker, Erik Hallberg and Andreas Hertzman during the spring of 2006 and corresponded to 15 weeks of work per student. Assigner was Martin Larsson at Arexor and instructor at Karlstad University was Monica Jakobsson.Arexor has a patent to a construction of an electrical skirting board with moveable wall sockets, called Electrical Track System. The lowest parts of the interior walls along the floor are today almost always covered by a conventional skirting board. Arexors patented product replaces that with the possibility to move and increase the number of wall sockets by choice along an electrical skirting board.

Neoplasm 2.5D, is a project centered around exploring possibilities of combining various digital tools with the use of a lasercutter, to create intricate patterns withillusions of depth and texture, and to combine these studies into a working fullscale model that could be the basis for a future design product..

Together with Hälsoteknikalliansen the project team recognized the need to improve availability in the staircase environments. This is a difficult environment, especially for our elderly. The staircase leading to and from apartments is such a major obstacle that many people do not dare to go into the staircase leading to their front door. The market study that the project team conducted showed that many were in need of a living support, often a relative, who helped and supported them when they went into these stairs. It also appeared that these people manage everyday life just fine, but they suffer the problems that stairs to and from their apartment causes.

Vi har genomfört vår undersökning ombord på Viking Lines Cinderella. Syftet med denna undersökning har varit att undersöka erfarenheterna kring hur det är att arbeta på ett kryssningsfartyg. Den teoretiska referensramen behandlar begreppet tillgänglighet samt teorierna om yrkesgemenskap och Karaskeks krav- och kontrollmodell med socialt stöd. Metoden som har använts i denna undersökning är den kvalitativa ansatsen intervjuer, detta för att skapa oss en djupare förståelse för området. Urvalet i undersökningen består av tio anställda ombord på Cinderella. Det insamlade materialet från intervjuerna har gett oss en bild av hur tillgänglighetsmönstret ser ut för anställda ombord på Cinderella. De som arbetar ombord bär med sig en sökare som tyder på ett stort krav på tillgänglighet.

This report is a bachelor thesis work within the field of Product Development and is also an assignment for Thule Sweden. The work has been performed by Niclas Tjäderborn and Christian Holm, students at the Mechanical Engineering Program with major in Product Development and Industrial Design at Jönköping School of Engineering during spring the semester of 2009.The thesis work concerned the development of a new wheel holder for bike carrier for Thule Sweden. The background to the project was that the initiator wanted a more user friendly wheel holder with better design than those available on the market. The wheel holder is able to be implemented on one or several of Thule?s current wheel holders.

This thesis describes redesign and adaption of a products housing. In order to make it more economical to produce at a lower production volume. The thesis is based upon a prototype that a previous student developed for injection moulding. The goal is to find alternative manufacturing methods, but also to identify parameters that affect the cost of the injection moulding tool.The housing must be tough in order to protect the circuit board inside. But at the same time it must allow sound, light an electrical communication to pass through.

The aim of this study is to examine the market reaction when information about a company?s foreign direct investment is announced and how that affects the shareholder?s value. Also of interest is whether the market reacts differently depending on which country the investment is established in and which mode of entry is used. This will be achieved by using an event study approach. The selection that was used consisted of 206 companies registered on the Nasdaq OMX Nordic homepage, which had during a time period stretching from 1999 to 2009 established a foreign direct investment in the regions BRIC, Europe or the USA using the mode of organic growth, joint venture or acquisition.

Background: Accounting of intangible assets have increased during the last years which have created a debate about if trademarks should be accounted as assets with the uncertainty of the value in mind. Valuation and accounting of trademarks are of interest for accountants and investors. These should be able toget information about the assets that are of importance for the company. A solid brand can be of great value for a company, which should be accounted for. Purpose: The purpose of this master is to examine the function of the brand in the different companies in the study and map the definitions that the different companies have of brands.

Polaris Eyewear is one of the world's leading companies in innovative eyeweardesign. My assignment has been to, in collaboration with them, expand their range with a pair of children's glasses, while maintaining the innovative character they are so known for.The problem with childrens eyewear today is that most of the time the glasses tries to mimic the adult eyewear and the ?childish? type of designing is spared. From an ergonomic point of view, a child's nose is smaller than an adults and therefore needs a different type of shape and nosebridge. In addition, children have softer ears, which means that they need a different type of shaftend as well.

Projects is the most common work model within the cultural area, but what is a cultural project? The definition of cultural projects is ambiguous. There are also no compiled information about what it means for culture to be pursued in project form. Scientific research about traditional project management and success criterias are wide-ranging. So is the scientific research about cultural studies and cultural policy.

The Swedish legislation (Socialtjänstlagen, SoL 5 kap 1§ 6 st.) state that the social welfare committee is particularly responsible for those children whom are in need of support and help after an adoption or custody matter has been decided. "Adoption - but at what price?" SOU 2003:49 is a state report with the purpose to investigate different aspects around international adoptions, which brings up and discusses what supports there is for adoptive families in Sweden. With this background and a special attention towards adoptive children's health conditions when arriving to their new country we decided to study the subject adoption. By interviewing different professionals and volunteers that work with adoptive families in Sweden the aim with this study was to acknowledge how they look upon the support the Swedish community offers for adoptive parents and also how they consider the knowledge about adoption among those who in their line of work can meet adoptive children is.

The technological legacy from the early electrification of the Swedish railroads has resulted in a power grid with a lower grid frequency than the national power grid from which it is fed. Energy transfer between these power grids with different frequencies requires substations, adapting the grid frequency for the rail road power grid. For this purpose, a feeding power grid has been built, stretching across the country from Boden in the north to Tälle/Häggvik in the south.Power transfer in the Swedish power grid results in voltage angle differences which increase with increasing loads and transfer distance. These voltage angle differences are transferred from the power feeding substations to the rail road power grid, will in some extent cause loss of energy due to unwanted power flows from north to south.To minimize the losses due to this phenomenon, a power management system called EFS 132 kV has been developed and implemented. The system minimizes the unwanted power flows and controls the desired power flow for a good distribution of loads between the power feeding substations.This thesis investigates the extent of the transmission losses avoided due to the EFS 132 kV that coordinates the idling angles to a common reference point.The results indicate that EFS 132 kV affects the power flow, especially between the northern substations through an improved load distribution.