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11756 Uppsatser om Product life-cycle theory - Sida 4 av 784

Hur kan lockfåglar hjälpa livsmedelsbutiker med att öka en specifik produkts försäljning trots varumärkets inflytande?

Exposing products is important in the retail industry and the development is constantly moving forward. Shops usually have a special product, they want to sell more because of various reasons. How to expose that particular product sold most of there are various theories. What this report is about is a theory that seeks to stores use a "decoy". It carried out to see if this theory was still current was that three interviews took place with two store managers and a CEO for various grocery stores.

The Psychology Driving&Barriers to Skunk Work Project

The Psychology Driving and Barriers to Skunk Work Projects (referred to throughout this thesis as the paper) represents a study predominantly on Tetra Pak from a selective perspective, the innovators. Innovators both past&present whose initiatives contribute to the well being of Tetra Pak as well as one from Ericsson were consulted. As with individuals, organizations possess definable characters that are influenced by the various stages of their life cycle. Theories of corporate life cycle phases and organizational character analysis were therefore employed to identify and explain organizational barriers to skunk work leaders&managers. Predicated on the Organizational Character Index survey developed by William Bridges PhD (himself a recognized leader in the field of transition management) and administered to sixty-one managers within a Tetra Pak business unit established the benchmark.

Viktiga faktorer för utländska direktinvesteringar i Sub-Sahara : en tvärsnittanalys

FDI har sedan början på 80-talet växt sig allt större och blivit en av de viktigaste tillgångarna till finansiellt och fysiskt kapital i världen. FDI har enligt många studier en viktig funktion för ett lands ekonomiska utveckling, detta gäller främst för outvecklade länder men också utvecklade länder. Studiens mål var att hitta viktiga faktorer som påverkade FDI inflöde till Sub-Sahara regionen. Den empiriska analysen gjordes med hjälp av en OLS regressionsmodell och hade 42 observationer sammanlagt. Huvudvariabeln var FDI/BNP.

Med musik som försäljningsredskap : En studie av musikens kommunikationsvärde i TV-reklam

This essay examines the persuasive side of music and its affect on consumer behavior when utilized in television commercials. It includes an interpretation of twelve study cases, in which three groups of four people is presented the same commercial, with different music being the only item dividing the groups. This is followed by a few questions about the product. The aim is then to see how the answers differ from one group to another, and how they match the music?s presupposed connotations suggested in the theory part of the essay, thus, observing the communicative, and eventually persuasive, power of music in television commercials.

Produktnedläggning : Två företags rutiner för avveckling av produkter

Produktnedläggning är ett sätt för företag att få bort produkter som inte presterar tillfredsställande. Tidigare studier har visat att företag med ordentliga rutiner kring produktavveckling har kunnat tillgodogöra sig flera fördelar i form av bland annat bättre lönsamhet och försäljning. Ändå har forskning visat att de flesta företag inte har några formella rutiner för nedläggning av produkter och att produktnedläggning inte ses som lika viktigt som andra produktaktiviteter. Av den anledningen studeras i denna uppsats hur väl utvecklade rutiner två utvalda företag har för avveckling av produkter.Syftet med uppsatsen är att undersöka hur två utvalda företags rutiner för produktnedläggning ser ut. Resultaten jämförs sedan med den teoretiska referensramen samt mellan företagen i fråga för att urskilja likheter och olikheter.Till denna uppsats har en kvalitativ metod använts för att klargöra hur företag går tillväga vid nedläggning av produkter. Genom intervjuer med AB Karl Hedin och Spendrups Bryggeri AB har empirisk data samlats in för att möjliggöra jämförelser företagen emellan samt med den teori som sammanställts.    De två studerade företagen har helt skilda förfaranden kring produktavvecklingar.

The role of cell cycle control mechanisms in regulated and sustained cell proliferation

The cell cycle is the time a cell spends between two cell divisions. The cell cycle includes several parallel processes, all of which must be completed before a cell is mature for dividing. In the first place, all subcomponents (RNA, protein and membrane lipids) need to double in quantity and this occurs continuously through the cell cycle. Furthermore, the genome and some chromosomal proteins must double and this take place during a limited interval in the middle of the cell cycle (S-phase). On either side of the S-phase are two "gaps" which is called G1 and G2. When the cell has passed a point in the G-phase they are irreversibly programmed to progress through the remaining of the cell cycle and will undergo the next cell division. When a cell have passed a point in the G1 phase, approximately four hours after mitosis, a normal cell is in a state of indecision.

Friluftslivets inverkan på hälsan : En intervjustudie med friluftsaktiva individer

Lot?s of reasons are showing that outdoor life has a positive influence on the general publics health and studies are confirming this theory. On the other hand there are a few amount of Swedish science project?s regarding outdoor life. The aim of this study was to examine how people feel that their health influences by outdoor life.

Livscykelanalys för koldioxidutsläpp från flerbostadshus

Today, about 15 to 20 percent of Sweden?s total emission of carbon dioxide can be traced to the household sector. By examining apartment blocks in a life cycle perspective, the origin of the carbon dioxide emission has been charted and analyzed. This information has been used to create a computational model that calculates the total emission of carbon dioxide from a specific apartment block. The results from the analyzed apartment blocks indicate that both the use of energy and the emission of carbon dioxide have been reduced since the 1960s. Through the examination of building materials, it is possible to lower the emission of carbon dioxide that origins from the construction phase of an apartment block.

Deltid och kön: En undersökning av deltidsarbetets utveckling under åren 1987-2005

This paper aims at assessing the relationship between female and male part-time employment and the business cycle in Sweden during the years 1987?2005 using quarterly time-series data and two alternative indicators of the business cycle. It further aims at determining whether the share of women working part-time has changed over time. Key results include that the relationship between the business cycle and female part-time employment is found to be significant and countercyclical. No significant effect is however found for men.

Salutogent förhållningssätt och ett värdigt liv inom äldreomsorgen

Our study aims to examine whether managers in elderly care are working from a salutogenic approach to create a dignified life for the residents. By this we are trying to find out how you look at life in dignity and what meaning it has, what similarities and what differences there are. We also want to explore what they want to achieve with their work and what they do to enable it. The questions we asked ourselves what the salutogenic approach is for managers working in nursing homes. How do they look at a decent life and we ask ourselves the question of the salutogenic approach is just a "buzzword" in a working man always had or there are real differences? The method we have chosen to use is a web-based questionnaire that we sent to our sample.

Varumärkesidentitet i tjänsteföretag : strävan efter ett gemensamt ledmotiv

Background: Literature regarding brand identity within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this, the brand identity within the service industry has consequences. Purpose: The purpose of this thesis is to contribute to the brand identity within the service industry. This is done by focusing on how and why this work is done.

Kvinnors preventivmedelsanvändning under olika faser av det reproduktiva livet

Introduction: Studies have shown that women are not always satisfied with the effects of contraception and that contraceptive advice is perceived as non-specific. Aim: The purpose of this study was to investigate what contraceptive women have chosen to use in the different phases of their reproductive lives, and what they felt had influenced their choice. Method: A retrospective cross-sectional comparative study with a quantitative approach. A survey with fixed and multiple-choice options was sent to five hundred 45-year old women. Result: The study shows that various birth controls are different in the normal reproductive life.

Energieffektiv torkning av kläder : en studie av torktumlare med varm- respektive kallvattenanslutning

Tumble dryers and drying cabinets have to a large extent replaced the traditional way of drying clothes outdoors. They are faster, more convenient, require less space and can be operated regardless of weather conditions. This replacement has significantly increased residential energy consumption, due to the fact that tumbles dryers consume large amounts of electrical energy. In the USA 9 % of the households electric energy is consumed when drying clothes. Over 4 million tumble dryers are sold in Europe each year and 20 % of the residential electricity consumption in Sweden is used drying and washing clothes.

Cykeltidsoptimering av sjuaxligt robotsystem

This master thesis studies how much the cycle time, i.e. the time it takes for an industrial robot to perform a given task, can be reduced if an extra degree of freedom (DOF) is added to the robot system. The extra DOF consists of a linear track, which is supposed to be used in an optimal way. The problem has been studied using simulations in the robot simulation tool RobotStudio. To be able to run an optimization in Matlab, with the RobotStudio simulation cycle time as the object function, communication between Matlab and RobotStudio has been set up with an interface written in Visual Basic.

PRODUKTINKONGRUENS: Vad som händer när en produkt i en produktkategori med negativ klang ges ett positivt attribut

Product development is essential for all companies that want to survive in competitive markets regardless of the characteristics of the product that the company sells. Companies that sell products within product categories which can be seen as bad, also need to develop their products in order to remain competitive. If these bad products add a positive attribute, for example that they get organic, a contradiction within the product arises and they get incongruent. This thesis investigates which effects that follow a launch of an incongruent product. The thesis also examines if these effects are affected by the strength of the brand under which the product is launched.A total of 240 respondents participated in an experimental study where product incongruity was manipulated for two different product categories, where one well known brand and one unknown brand were examined in each category.

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