Background: The Swedish life-insurance business has been extensively criticised lately due to broken promises to customers as well as due to scandals that some companies within the business have been involved in. The companies within the Swedish life-insurance business find themselves in a so- called crisis of confidence, something that is created in and by media. A company that finds itself in a crisis of confidence somehow have to manage the situation and crises of confidence can also result in different kinds of changes. Purpose: The aim of this thesis is to explore and analyse how individual life- insurance companies manage crises of confidence. As a consequence, the aim is also to investigate in what way crises of confidence are initiators to change.

Viral marketing is a marketing tool that is becoming more common in the marketing industry. As people spend more time on the internet via their smartphones, tablets and computers marketers try to find new ways to reach out and connect with consumers. Succeeding with a viral spread is not easy; it's several factors that are important. Viral marketing encourages consumers to recommend and talk about product-related information with each other. So, what should a viral campaign or message contain in order to create this interest among us consumers? There are few empirical studies done in this subject which makes this kind of uncharted territory.

The study investigated pensioners? forming of identity during the ageing process and the correlation between norms and identity. Previous research has shown that there are norms and notions about elderly and what growing old well implies. There is missing research on the level of the individual with norms, ageing and the process of identity formation. There is a large population of pensioners in Sweden and the authors behind this study wish that the results of it will help study counsellors to approach pensioners? in a norm critic way.

This project is a learning CD-ROM production aimed at first-time parents. It is using both sound and images, moving as well as non-moving. The purpose of the production is to be an interesting alternative to traditional books. We have been looking at similar productions like drivers license educational CD-ROMs and encyclopedias for inspiration and ideas on how to proceed. In order to give the content some dynamics, we've also added the element of 3D-animated sequences.

A protection helmet for young people (3-7 years) in winter environment has been developed in this thesis. The result is a concept proposal for development at STIGA Sports AB in Eskilstuna. This thesis work has been performed during 20 weeks, for a Master of Science in Product and Process development at Mälardalen University Eskilstuna Sweden in September 2009 to January 2010. The helmet is shown as a CAD model with detailed solutions to the outer shell, interior and adjustability (in sizes 50-56 cm) which are the three focused areas in the development. Also a physical model in scale 1:1 has been developed and is shown in this thesis work.To achieve the best result possible the process started with an analysis of the market and the product.

With increased milkproduction in our dairy cattle, comes a risk for a reduced fertility. Studies performed on animals and humans have shown that it is possible to manipulate the oestrous cycle through exposure to pheromones. This means that pheromones could potentionally be used to make reproduction more efficient. To evaluate the bioactivity of the substances in question, there is need for a bioassay. In insects, pheromones can induce a changed cardiac activity.

Today dairy farmers in Sweden are obligated to have lights turned on during night time in addition to the mandatory daylight inlet. This presents a cost for the production but many argue that it can be economically beneficial, especially in loose housing of dairy cows. In loose housing and even more so in herds with automatic milking, well functioning cow traffic during all hours of the day is crucial to optimise production. In order to keep the cow traffic flowing, lights may be an important management tool. It is also perceived among farmers with tied up stall that night light decreases the incidents of cows accidental stepping on their own or neighbours udders.

The supermarkets are taking more and more market shares for potted plants the last years, and a greater part is bought without prior planning. Signals from several European countries, for example Denmark and UK, indicate that potted plants with added value have become more and more popular and the added value is based on present trends. The meaning of added value in this thesis is fancy pots, packaging, pins or arrangements. Potted plants with added value sold in supermarkets offer the consumer the advantage of getting a ?ready product? quick and easy.

The end of the 20th century brought a dramatic change to the music industry. The then predominant models for music consumption and sales were forever altered when the possibility to distribute music over the internet emerged. It has now become evident that it is virtually impossible to stop the distribution of digital music files. Music has turned into a non-excludable and non-rival product, which in economic terms is described as a public good. Public goods theory serves as a starting point for this study, which explores some of the factors that might explain why some consumers pay for music, while others choose to download music illegally.

The purpose of our study was to look at the connection between theories, research work and concepts when it comes to teenagers and the testing of drugs. The theories we have used are Erikssons development theory, psychoanalysis and labelling theory. Concepts that we focused on for our study were youthculture, the search for identity and the testing of drugs. We did this by asking students, in ninth grade, to fill in questionnaire and interviews.Teenagers find themselves in a confusing stage in life and in a search for their identities they test many different things. The youthculture can be a contributing factor to them testing drugs.

In the late 20th century the Soviet Union collapsed and the eastern European countries were freed from the communist Russian oppression. However, during the Soviet period Marxism was a recurring life stance in the Swedish textbooks for religious education in the gymnasieskola. Today the Soviet Union has collapsed, but the Marxist philosophy has had a huge effect on both single individuals and the modern society as a whole. Nonetheless, the Marxist life stance is nowadays often being replaced by other non- religious life stances in the textbooks of religious education.Therefore, this analysis is a hermeneutic study of the presentation of the Marxist life stance in textbooks for Swedish religious education. The purpose of the paper is to investigate how these textbooks portray the Marxist life stance, and to prove that the societal context and the individual author have an immense effect in the portrayal of both religions and life stances in religious education.

The present study concerns a concept development of a product idea that Bengt Magnuson, associate professor, had when a heavy storm caused a widespread power failure of long duration. With a basic power-producing unit one should be able to get through a power loss. The product could also be useful for other tasks if different modules are connected, e g grass mower or snow-blower.According to the product idea the basic unit will be able to produce electric power enough for a fridge, freezer, TV, and a few electric lamps. Normally the basic unit can be used e g as a mower, when such a module is attached. An increased number of tasks would make the contraption useful and tempting for those who do not own an electrical power set in reserve.

In today?s technological society, there are increasingly less physical demands on the locomotor system. However, despite that notion strength and function in the hand?s complex biomechanical system are in fact both needed to cope with daily life. The grip function is a main function in the hand and is used in many examples of scientific research, for instance when assessing physical health and predicting the probabilities of premature mortality.

In 1993 the internal market within the European Union was formed and ensured free movement of goods, services, capital and people. This led to the removal of trade barriers between members of the European Union. When opening up for competition, price differences between countries decreased and more jobs were created. A single currency was introduced by eleven countries in 1999 with the goal of reducing transaction costs, eliminating exchange rate risk and to further simplify trade. In 2001 Greece joined the collaboration and introduced the euro.

Summary The leaf beetles, Lilioceris lilii and L. merdigera have existed in Asia, Europe and in North Africa for a long time, but have become much more abundant the last twenty-five years. Even North America has been affected during the last years. The purpose of this investigation of Lilioceris species in Sweden, is to give advice to gardeners, which type of control measures is the most effective in order to restrict their damage to lilies. Lilioceris species overwinter normally as pupae in the soil under the host or close by. Literature and contact with advisors have described the life cycle and spreading of Lilioceris. Under favourable conditions these leaf beetles have two generations/year in the south of Sweden. Both the adults and the larva eat the foliage, and by strong attacks even flowers can be eaten and only the stem is remaining. My own observations include different treatments of both lily foliage and of the leaf beetle.