?If we consume the product as a product, we consume its meaning through advertising? ? Jean BaudrillardSyftet med denna studie är att identifiera och analysera bakomliggande myter om lycka i kommersiella reklamfilmer, utifrån ett konstruktionistiskt perspektiv. Analysmodellen, som bygger på semiotik och neoformalism, genererade kunskap om de olika berättarstrukturerna kring lycka i de undersökta reklamfilmerna. Resultaten indikerade framförallt att berättarstrukturerna om lycka grundar sig i myter som är starkt kopplade till den kapitalistiska ideologin. Studien avser därmed att blottlägga och analysera myter om lycka i reklamfilmer ur ett kritiskt konstruktionistiskt perspektiv..

Gastric and intestinal disorders are common and costly human health problems worldwide. Helicobacter pylori are a gram-negative, pathogen bacteria and the most common cause of duodenal and gastric ulcer in the stomach the intestinal mucosa. Prolonged infection and colonization can lead to chronic gastritis and stomach cancer. H. pylori are present in the gastric and intestinal mucosa of half of the world population and a relation between infection and low socioeconomic status has been shown.

This work investigates how educationalists on a multi-cultural school work with language development of bilingually children. The children in both investigated classes have a different mother tongue which means that they have Swedish as a second language, they are bilingually. It?s relevant for me to know if there is any consideration taken for these bilingually children. If yes, then in what way? The method which is used is a two weeks observation of two classes in the third grade, complemented with semi- structured interviews with the two class teachers.

Since events of September 11 and the subsequent conflicts surrounding the event, the war against terrorism has been constantly present. It has been used several methods and strategies to address these threats, including a method current in use, the targeting method. The method refers to use few but precise attacks to knock out key functions within these organizations, mostly individuals in the higher command and control structures within these organizations. The effectiveness of the method has been put in question when the majority of the terrorist organizations continue their strife, in some cases even increasing its intensity. The purpose of this study is to investigate which role the higher command plays in these organizations ability to wage war.

The purpose of this study was to see how teachers experience their own leadership style and how they did to get their leadership to work in the classroom. The purpose was also to understand the teachers? actions, what they think is best for the students? development and how they describe the leadership in the classroom. I interviewed six female teachers and they all have had many experiences since this is their profession. My research was based on Stensmo (2000).

The aim of this thesis is to identify and analyse the antagonism between conservation and development which occurs in historical towns.The base of the study is theories in destination development and cultural heritage tourism in historical towns as well as the consequences expressed in these theories concerning conservation and development. The standpoint was that an empiric study needed to complement the theory. This filed study took place in Dubrovnik in Croatia. The thesis identifies the antagonism between conservation and development based on the theoretical research. Moreover the study adds a perspective to the research through the identification of further dimensions of this antagonism.

In this paper I have examined how aware teachers are of their influence on pupils development. The method I´ve used are interviews with three teachers and one pupil each aboutMusicality - how do the teachers and pupils look at the concept musicality generally and personally?Influence I- do the teachers believe that their thinking about musicality influence the pupils self-confidence and development?Influence II- do the teachers think that other pedagogues have influenced them in their teaching and thinking?My main results show that both the teachers and the pupils have similar apprehensions as their teachers, which points towards that influence can exist. The basis is however too limited to make any extensive generalizations.The conclusion of the paper is that we have to be aware of how we influence our pupils. They carry this ?knowledge?, whether it is positive or negative, all their life..

The characteristic of services as an effort carried out in a "moment of truth" implies a risk for failures. This study sheds new light on how alternative offerings that customers are initially exposed to can affect satisfaction and loyalty in the service failure and recovery context. More specifically, two aspects of the initial offering are studied: promised general service quality and the presence of a promise about a specific product attribute. Based on a presentation of the main theoretical perspectives, hypotheses are formulated and a scenario-based experiment in a hotel setting is designed to explore these. The results indicate that a higher level of promised service quality can result in more positive evaluations of satisfaction and stronger word-of-mouth intentions than for a lower level of promised service quality.

In Sweden according to the planning and building Act municipalities have planning monopoly. The question about shopping centres in the outskirts of cities is a regional issue, because they attract customers from a large area. Municipalities often find it hard to assert themselves against large commercial companies when it comes to their establishing new retail outlets on the outskirts of cities. Without a regional co-operation there is a risk that municipalities can be played up against one another, so that more and more companies are given permits without the municipalities having taken the strategic consideration necessary for a long term sustainable development. The focus in this work is on four municipalities in the Södertörn region (Södertälje, Botkyrka, Huddinge and Nynäshamn).

The aim of this thesis was to investigate the possibility of integrating an item tracking systemwith a monitoring system currently under development at Fifth Generation Technologies (P) Ltd.A literature study of RFID technology and the networks ZigBee and MiWi was done. Based onthe literature study a concept for a distributed system was developed.The concept is to have several RFID readers placed in the area where tracking is to be performedand allow them to communicate with each other through wireless communication. The RFIDreaders shall be able to form zones and filter the data that is forwarded from the zones to theservers and thus perform some of the work that the server would normally have to do. Theconcept has been evaluated by prototype development and testing. The prototype uses an ultrahigh frequency RFID reader and a MiWi network.The test indicated some limitations with the selected technologies.

This is a report on the development and implementation of the web shop ?Urballa Ur?, a web application developed by nine students at Linköping university. The report illustrates the methodology and process with intention to answer the question ?How can an online watch store be implemented to increase sales??. During the process the agile method scrum has been used as a working method.

This thesis is a feasibility study for a future product development project. The purpose ofthis project is to evaluate the possibilities and difficulties associated with the design of anelectric power assist servo for all terrain vehicles (ATVs). The project has been carriedout in collaboration with Nira Control AB. Nira designs and manufactures electric andelectro mechanic products mainly for the motor sport market segment.Nira Control AB is developing a fuel injection system for a new line of large ATVs oncommission. To be able to compete with manufacturers like Yamaha and Honda thecommissioner should be able to offer optional power assist steering.

In recent years e-commerce has experienced a big increase in usage. Internet however, cannot offer the same level of personal contact as traditional shops can.E-commerce is characterized by impersonal and standardized web shops that do not stimulate any emotional connection between the customer and the company. Without this personal contact with the customer the possibilities for the company to stimulate loyalty decreases. Loyalty however, is as important in e-commerce as it is in traditional commerce. The authors of this paper chose the following problem for the study:What marketing strategies are fortunate for e-commerce companies to use to create loyal customers?To research this subject the authors saw it fit to combine qualitative and quantitative research methods.

Currently many organizations are transitioning from the traditional approach to the agile approach regarding systems development methods. It is evident that research has mainly focused on smaller organizations transitioning, whilst less focus has been given t0 larger organizations. We find this interesting and the purpose of this study is to gain a deeper and broader knowledge concerning the following research question: How is system development work affected by a change from traditional system development methods to Scrum in large global organizations. We also investigate how Scrum can be adapted to complex projects with an internal client. The study is based on a case study, which takes a qualitative approach with semi-structured interviews for information gathering and was conducted on a major Swedish telecom company.

This thesis puts focus on Maria Aarts method "Marte meo" (on one's own strength). With the video camera as a principal tool, the purpose of the method is to be a practical working tool to support developmental processes on specific target groups, for example parents and their children. The aim of the thesis was to describe Swedish Marte meo Therapists and Marte meo Supervisors personal- and working experiences of the method, which was introduced in Sweden year 1991. Central questions were: How does Marte meo Therapists describe the essence of the method, it's establishment, development, and future in Swedish social services and psychotherapeutic treatment work? Which are Marte meo Therapists opinions of the methods relation to general problems and issues within social services and psychotherapeutic treatment work, such as the anchorage of theory and practice and the general claim for more research in social services interventions? In order to achieve the aim of the thesis a qualitative study was performed containing semi structured interviews with three Marte meo Therapists (two of them also titled Marte meo Supervisors).