Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about.

Abstract In high voltage substations there is an increasing demand for computerized equipment, and automation of operation and supervision. The future primary equipment will provide the possibility to collect more information and to provide better control for improved effectiveness. Since ABB has got a large customer target, each product must be custom made to fulfil the customers (often from different countries) demands. Later these products will be configured by engineers who may not be familiar with the tools used at ABB. This is a very expensive and time consuming.

This report describes honey, its origin, properties and effects on human health. Honey has been used for a long time in most civilizations and apiculture is an important activity sector in many parts of the world. The trend is an increase in honey production but a decrease in the number of beekeepers in Sweden. Honeybees live in a highly developed society with a strong hierarchy and a well organized distribution of the tasks. They visit a broad spectrum of plants and collect nectar to store it as honey.

AbstractEllinor Nilsson: The Beatles i Sverige år 1963. En studie om The Beatles radioinspelning på Karlaplan och gruppens mottagande i media under samma turné [The Beatles in Sweden 1963. A study of The Beatles? radio recording on Karlaplan and how the group was depicted in Swedish media during the tour]. Uppsala universitet: Institutionen för musikvetenskap, examensarbete 15 högskolepoäng, 2012.In October 1963 The Beatles started their first tour abroad, which took place in Sweden.

SecRePac is a household appliance that simplifies sorting of packaging such as milk, juice and yogurt containers. By shredding the packages SecRePac reduces its volume uptake both in the home and at the recycling station. This leads to minimization of both transports to the recycling stations and truck transport for emptying the containers at the recycling station.The greenhouse effect deteriorates and becomes worse and worse leading to extreme climate changes and natural disasters such as floods as an example. Carbon dioxide emissions are the major reason for this and at least 30 percent of all these emissions come directly from transports. In the EU carbon emissions has decreased in the past few years.

In our thesis we investigate how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these marketing efforts. We limit ourselves to public libraries and its staff. The theory that we have chosen to use to analyze our data is the marketing mix of the 4 P'S (product, place, price and promotion), but we have replaced the ?price? with ?staff? because ?staff? is more relevant for library management.

Parallel import in the European Union is the perfectly legal activity under Art. 28-30 EC of buying goods in a low-price country in order to ship and sell them in a high-price country. The pharmaceutical market in Europe is subject to the subsidiartiy principle of Art. 5 EC and heavily characterised by national regulations that lead to significant price differentials between – generally speaking – Northern and Southern Europe. This incites the activity of parallel traders in the first place, who act as arbitrageurs.

During springterm 2010 Erik Persson and Magnus Hansson performed their ThesisWork with DIAB Laholm, in Hallands County for University of Halmstad.The project has been a product development project without exterior customers. Thusit had a great emphasis on functionality and less emphasis on marketing and such.This reflects the ambition to develop machinery to be used within the productionfacilities of DIAB Laholm, not to be sold to exterior customers.Main objective has been to create machinery which enables the production ofrotational symmetric work pieces within a NC-milling machine with 5 axles. Thework pieces milled will be made of DIAB?s material Divyncell with varyingdensities.The project has followed Fredy Olssons method involving Principal ? Primary ?Manufacturing constructions. However a complete manufacturing construction hasnot been made since DIAB just wanted a good Primary construction which will serveas a base for finishing touches at DIAB.By the end of the project material including calculations has been sent to DIAB andthey will finish the work and manufacture the machine if they find economic viabilityin this.The work method has been suited for this by several reasons, it was created withthese projects in mind and it?s also the method most familiar to us..

The memory of expulsions among the expelling groups has been fairly studied, and has potential to create new conflicts. This qualitative study uses in-depth interviews to describe the memory of the 6-7 September events and the Greek minority in Istanbul among a group of Turkish descent people living in Beyoglu, Istanbul. Further the study compares the memory with the written history and explains why the memories of the past are shaped according to the present. The Greek minority of Istanbul are remembered in words of friendship and neighbourliness, but these memories are rather a nostalgia of the past for present needs than an image of the past itself. The memories of the events among the studied group are dominated by the general destruction occasioned by the riots but tend to contradict the violence towards the Greek minority.

Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and of retailers are the main theoretical concepts for this thesis. Additionally, we introduce the concept of loyalty to show the benefits of a positive consumer image.

The industry struggles with problems concerning physical damage to wiresand communication in remote areas. Introducing a wireless network canprovide a solution to these issues. However, introducing wirelesscommunication comes with a whole new line of problems that will becovered in this report. By utilizing the wireless communication standardIEEE 802.11 a product can easily be integrated into an existing wiredEthernet network (IEEE 802.3).An introduction to the standard IEEE 802.11 and a summary of existingproducts utilizing the standard for embedded systems will be giventhroughout the report. This report also tries to explain key parameters forwireless communication in an industrial environment.This project also consists of a design and an implementation part, where thechosen IEEE 802.11 standard will be integrated into the existing wiredAnybus-S Ethernet module from the company HMS Industrial Networks.The integration part of the project has resulted in a working prototype calledAnybus-S Ethernet Wireless that utilizes the IEEE 802.11b/g standard fortransferring data.The project has been really fun to participate in and it has been successful inthe terms that a working prototype exists, and the authors have gained theknowledge in the subject as intended..

Background: As a result of the financial markets ever ongoing product innovation a new derivative was introduced in the USA in 1997. A derivative that derived it's value, not from the price of an underlying asset, but instead from a climate factor. It's been known for a long time that revenue in certain industries are affected by weather conditions. The suppliers of weather derivatives claim that these weather sensitive businesses can user weather derivatives in order to lessen weather risk. Purpose: To do a critical evaluation of how weather derivatives can be used by companies as a risk management tool.

This thesis concerns the Swedish credit card market to a younger public and specifically Nordea as a card editor. The purpose is to investigate whether a Swedish bank can, and want to build long term relationships with a young public through credit cards, and if so, how they do this.The theoretical background formulated by researchers Bendapundi and Berry consists of four key factors of relationship maintenance; trust, dependency, dedication and constraint. These key factors are also assembled in an analytical framework. The empirical findings mainly consist of interviews with three employees at Nordea. They describe a recent segmentation of the bank?s customers with the issuing of a new credit card; Mastercard Silver.

The main object for this thesis is to study how students in library and information science at Högskolan i Borås search and valuate documents in the process of writing a paper. The study is based on a series of interviews with 12 students. Our methodology is also based on studies of their final product. The goal of the study was to map out how the students make their decisions during their search process. We studied the students use of search words, relevance judgements and how their need for information changed trough out the writing of their paper.

This report is the result of a thesis work in Integrated Product Development, regarding hygienic features in dishwashers and especially disinfection by the use of steam.The thesis is performed at Electrolux Primary Development Dishcare in Stockholm and in collaboration with the Department of Machine Design at the Royal Institute of Technology.The targets of the thesis are to prove the advantages of a technology suitable to implement as a hygienic feature inside a dishwasher and to realize a functional prototype of a differentiated hygienic feature that does not exist on the market today.The process followed to perform the thesis is the process defined for Electrolux Primary Development.The technology chosen for development is disinfection by heating the water on the surface of the dishware, by the use of steam.A number of tests on how steam behaves when injected into the dishwasher tub have been performed, providing the results that have been taken in consideration when designing the prototype.The prototype consists of a pipe system provided with nozzles to eject the steam into the upper parts of the dishwasher. Tests of the final prototype show that thermal disinfection of water in a dedicated area of the tub can be reached within 9 minutes. The operation requires 0,17 liters of water and consumes 0.2kWh..