I will write about product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product placement of watches. In this thesis I focus on the film series about the Swedish agent Carl Hamilton, since here you can see how Swedish film has developed during the past 30 years with regard to product placements. Both world politics and the concrete placements are illustrated in a clear way.

The advantages with product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the blog reinforces the effects of product placement on brand attitude and intention to buy as the consumer has no persuasion knowledge and does not detect the rewriting of the product as commercial.This paper?s overall aim is to provide concrete implications for how to manage product placement on fashion blogs. The purpose of the essay is therefore to investigate the communicative effects of product placement in fashion blogs as well as to examine if a revelation of commercial interest behind a blog posts about a certain brand effects the consumers? attitude towards the blog and/or brand attitude and intention to buy.

The mission from IKEA of Sweden was to make a further development of their existing trolley in the FRAKTA -serial. IKEA wants that the new product would make the opportunities better for people who don't have cars to carry their goods home easily on the bus, train or walk after their purchase.The report includes a suggestion for a new product that will fit into the existing FRAKTA -serial. The new development product will continue the same standard as the other products in the serial and it will also make it possible for customers to carry their goods home by public transportations..

We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private label product, one obtains a more positive product attitude as well as a higher perceived product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.

The purpose of this study is to further develop the understanding of Nextopia, the belief that the next product will always be better, and the effects it has on Word of mouth, both oral (WOM) and electronic (eWOM), and investigate possible causes of this effect. This has been made through an experimental study of responses to two mineral water ads, with a manipulated time frame. First, this thesis supports the fact that there is a general Nextopia-effect on customers being exposed to a future product, which makes them evaluating the product higher in terms of feelings, attitude and intention. Further this study shows that there is also a Nextopia-effect on WOM and eWOM, by customers being more likely to recommend a future product rather than a current one. This propensity to recommend the product also has a relationship with responsibility, which correlates much stronger with WOM than eWOM.

The mission from IKEA of Sweden was to make a further development of their existing trolley in the FRAKTA -serial. IKEA wants that the new product would make the opportunities better for people who don't have cars to carry their goods home easily on the bus, train or walk after their purchase.The report includes a suggestion for a new product that will fit into the existing FRAKTA -serial. The new development product will continue the same standard as the other products in the serial and it will also make it possible for customers to carry their goods home by public transportations..

The use of ERP in organisations is very popular and many companies have embraced this paradigm without really questioning why. Problems therefore often arise and cause high costs which is a result of poor planning. The paradigm also has its origin in the traditional architectural design that creates a system that has difficulties to adapt to organizations that are constantly evolving. The purpose of this study is to provide a different view of how IT-systems can operate within an organization and show how standard systems can be structured. We emanated from a case study at Linköping University Library, where we studied the implementation and integration of a standard system called Symphony.

This essay aims to analyse the social and physical interaction through the body inpublic space, based on the performances Twilight Walk by The New Beauty Council,and Crawl, by William Pope.L. As part of the performance-programme CityExcavations from Gothenburg International Biennial of Contemporary Art 2011,artists occupied the streets of Gothenburg for a few days in June 2011. Through aninterpretation on performativity and feminism architecture-theory this essay looks intohow bodies integrate with public space; on how space potentially includes or excludesrepresentations of different bodies and the construction of (gender) identities. I wantto discuss how bodily performances such as movements, gestures, visual andemotional expressions interact with architecture and social contexts..

How projects are managed can have a big impact on the project`s result. There are different types of frameworks on the market whose purpose is to help project leaders to pursue a successful project. Those frameworks focus on larger product development projects and both the literature and companies have addressed that the frameworks are too comprehensive for smaller product development projects. They have therefore asked for a framework that is more suitable for those smaller projects. To complete a project on time and to the planned cost is important in both larger and smaller product development projects.

The following chapters examine landscape architecture which engages in contested territories with an emphasis on the way in which landscape architecture can engage with the issues of divided cities or landscapes with similar social, cultural and physical properties. The project focuses specifically on the potential landscape architecture has for promoting or aiding in the reconciliation process of these areas, by examining the following questions. How can landscape architecture be used to benefit the peace building process of divided cities and landscapes? How can landscape architecture be used in the process of promoting spatial reconciliation in the case of Belfast? The investigation begins with a description of the background to the project in Chapter 1, which functions as a brief introduction to the urban phenomena that is divided cities. It then goes on to introduce the different methods and data employed in order to answer the research questions in Chapter 2. After introducing the problem and the methodology, a global overview of divided cities is performed in Chapter 3. This chapter is divided into two sections.

We are working on the development and design of an approach to agents that can reason, react to the environment and are able to update their own knowledge as a result of new incoming information. In the resulting framework, rational, reactive agents can dynamically change their own knowledge bases as well as their own goals. An agent can make observations, learn new facts and new rules from the environment, and then update its knowledge accordingly. The knowledge base of an agent and its updating mechanism has been implemented in Logic Programming. The agent?s framework is implemented in Java.

The aim of this thesis is to practice the theoretical methods that are concerned during the product development process of two new products. The theoretical concepts that embody the two products are created out of a product specification which is given by a commissioner with a private interest. The primary tasks of the design of the concepts are aimed on the products shape, which is to be created as a flexible structure by using silicon rubber as material.The storage box is a further development of the already known food storage box, or lunch box, which is common used in consumer kitchens. The main idea is to design a flexible product by using silicone rubber. It will able the storage box to be compressed when it is not used, be storage friendly and not consume more space than necessary in a storage compartment.

This paper concerning the regional architectural term known as the Tjust Empire style analyses manor houses built in the Tjust area by the east coast of Småland in the period 1810-1860. The term Tjust Empire style was invented in 1937 by PhD. Manne Hofrén in his dissertation on architecture in Kalmar län in the period 1650-1850. The aim of the paper is firstly to determine whether there is a distinct difference between the regional Tjust Empire style in architecture and the common Swedish empire style or as its Swedish equivalent is known; the Karl Johan style. Secondly, the paper strives to analyse why and how the Empire style became so popular in the area during this period, focusing on architecture as a means to express social identity and status.

The visual complexity in real-time applications, like computer games, is increasing with customer demands on vissual apperance. This trend is supported by even better graphics cards from the hardvare industry. This must be taken into consideration when the architecture of a new graphics engine is to be designed. The engines renderer is responsible of generating a picture of scene data. The renderer must cope with increasingly more complex scenes, and must be able to render them depending on available hardvare capasity.

Small!size!enterprises!within!the!outdoor!industry!seldom!use!a!structured!process!or!method!when!involving!users!in!product!development.!One!reason!for!this!is!that!many!structured!development!processes!are!designed!for!large!companies!with!very!different!resources.!When!involving!users!in!product!development!processes,!the!most!common!user! is! an! elite! athlete.! She! or! he! often! has! different! requirements! than! the! regular!consumer!and!in!the!customers?!point!of!view;!this!leads!to!nonCmaximized!developed!products.!!The! result! of! this! thesis! is! a! user! involvement! process! for! small! outdoor! companies!based! on! the! Sister! Kenny! Research! Center! Innovation! Handbook,! a! product!development!process,!which!itself!is!based!on!a!phaseCgate!model.!The!process!focuses!on!the!user!category!enthusiastic!amateurs,!since!this!is!what!companies!in!the!industry!require.!The!process!also! focuses!on!how!and!where! small!outdoor! companies! should!involve!users!and!give!recommendations!on!how!many!users!that!should!be!involved!in!a! product! development! process,! different! from! what! the! theory! recommend.! The!process! also! builds! on! that! ideas! should! come! from! the! users! first,! and! then! being!further!developed!by!the!company's!product!developers.!The!degree!of!communication!between!users!and!the!company!is!shown!and!the!report!clarifies!the!user!involvement!intensity!in!product!development!processes.!!The!involvement!process!that!has!been!developed!has!also!been!summarized!in!a!guide!that! can!be!used!by! a! company!on! a!daily!basis.!This! contains! information!on,! among!other!things,!how!users!are!selected!and!how!to!plan!a!workshop.!!! !.