Syfte: Syfte med uppsatsen är att öka vår kunskap om product displacement samt att utreda den påverkan product displacement har på mottagaren sett ur ett marknadsföringsperspektiv. Pararellt undersöks om fenomenet kan vara en fördel eller nackdel i marknadskommunikationen. Utgångspunkten i utredningen är att varumärkesinnehavare själva använder sig av product displacement.Metod: Denna studie har genomförts med en kvalitativ metod och induktiv ansats. Metodvalet har sin utgångspunkt i den bristande teorin då fenomenet product displacement är ett nytt begrepp sett ur ett marknadsföringsperspektiv. Undersökningen bygger på tjugo kvalitativa intervjuer med mottagare av product displacement samt två respondenter med yrkesanknytning inom marknadsföring.Avgränsningar: Denna uppsats behandlar endast product displacements effekter på mottagaren som i vårt fall är begränsat till studenter i ålder 20-25 år.

Allanblackia is a tree genus native to humid forests in West, Central and East Africa. Its fruits contain large seeds from which edible high-quality fat can be extracted. In order to create a sustainable supply chain of Allanblackia seeds, a domestication program has been initiated with the purpose to enable smallholder farmers to grow the tree as an agroforestry component and cash crop. More knowledge is required to understand the tree?s biology and possible symbioses involving soil microorganisms with plant growth enhancing poten-tial.

Product placement isn´t a new concept, matter of fact it has existed for almost hundred years. On the other hand to use TV-series as a marketing channel for product placement is a present vogue for brands and companies to reach the right target audience. Through product placement in TV-series companies are available to get away with the problem that people zapping commercials. Our purpose with the thesis is to have increased comprehension about TV-series as a channel for product placement considering effect against different target audience, products and brands. For this study we applied a qualitative approach and did six depth interviews with different people to gain several viewpoints.

The main purpose with this study was to investigate whether the tree growth differs or not in prescribed burnt areas compared to mechanically scarified. Together with the result from the main purpose, answers of whether it's possible or not to combine nature conservation with tree production in prescribed burnt areas was presented. In these areas the regeneration were analyzed to see if there was enough tree plants to comply with the Swedish Forestry Act regulations terms for approved regeneration. A field survey was conducted at 6 objects, three objects for prescribed burning and three for mechanically scarification. All objects were planted within the same year.

Chlorinated aliphatic hydrocarbons (CAH´s) were used widely within dry cleaning facilities and for metal degreasing until their toxicity was discovered. PCE is still used as dry cleaning liquid. Today CAH´s are found in soil environment at places where they have been used in the past. The CAH-concentration in trees growing on contaminated land has quite recently received attention as a cheap and effective way of assessing the extent of a CAH-contamination. The method has however, not been put into use in Sweden.The aim of the study has been to investigate whether the CAH-concentration in tree cores could be used to delineate the spread of CAH in a soil environment under Swedish conditions in different seasons.

The aim of this Masters thesis is to investigate if the ideas of the realistic tale in Swedish literature for children can be identified by examining four books for children. The four books are all published between the years 1965 to 1975. The methods used to identify the ideas of the realistic tale are the concepts of alienation and antiestablishment. By using the theory of true and false consciousness represented by Diderichsen and the theory of Socialisation by Giddens, two questions are addressed. The questions are if the ideas of the realistic tale develop a true or a false consciousness.

The number of products offered by retailers has increased immensely during the last two decades, which has resulted in an increase of naming decisions having to be made. The importance of product names has become more significant for retailers offering their products online, as these are more visible to the customer in comparison to products offered offline. Consequently, it is of great value for retailers to gain knowledge about how a product name affects the customers' perception of the product. The purpose of this study is to examine whether product names affect customers perception of the relevant products in the online environment. This has been illustrated by applying the following theories to the relevant product names; meaningful and meaningless brand names as well as concrete and abstract words.

The vision of this thesis was to create a concept that can be used as a base for amachine construction. The purpose of this project was to use different methods todevelop a concept that on the best way meets the sat up requirements. This projecthas been divided into three stages/parts; principle, primary and the final solutionstage.This thesis has been conducted in collaboration with Västkustägg AB. It is aconstruction project designed to construct a machine that will automatically putlabels on the egg packages. Västkust AB wanted to automate this process.

Wavecraft AB develops medical equipment for heating of organic synthesises. The heating is done with microwaves, which improves the process in both speed and accuracy compared to the more traditional methods where heating elements are used. This report discusses the developement of an automatic lid mechanism for one of Wavecraft's product prototypes. The company assumes that the final product will be integrated by customers into fully automated systems, and the upgrade from a manually to an automatically controlled lid is therefore an important step in the product's developement process.The first stage och the project was an idea generation process. The ideas generated here were organized into five different concepts of which the best one was selected through the use of a concept matrix.

Tropical rain forests only cover around six percent of the world?s land area and contain around 70 % of the world´s animals and plants. Tropical rainforests have been, and still are, negatively affected by human activities. These activities lead to forest degradation which has negative impacts on production and biodiversity. Between 1970-1980 forests in Borneo, Sabah, Malaysia, was subjected to intense logging.

The digital map product kNN-Sweden contains nationwide data of the country?s forest land. The estimated forest variables are mean age, mean tree height, volume per tree species and total volume. Today Södra Skog?s assessments of timber potentials are mainly based on experience rate and subjective assumptions.

Research has concluded that meaningless differentiation with trivial attributes sometimes can be a successful strategy. However, the effect varies with respect to certain aspects such as the price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer?s level of knowledge and personal involvement influence the effects of trivial attributes on product preferences and product attitudes.

The aim of this work was to study if the edge of the forest is more resistant to heavy winds than the trees located further in from the edge, and how this edge effect changes between different types of tree species and site types. The data was collected from an electric power line going from the north to the south of Sweden. The mean value of the clearcutted area around the power line was 120 meters. The main direction of the storm in January 2005 was west-southwest and thus the power line was a perfect place for gathering a large data set. The main parameter studied was the damage frequency at the edge of the forest compared to the trees located further in from the edge (up to 100 m from the power line). Tree species mixture, soil moisture class, soil type, topography, stand height, stand height of the stand on the other side of the power line and wind exposition was estimated. The results showed a distinct edge effect. The edge of the forest had clearly lower damage frequency for all tree species. A marked difference was observed between tree species and damage frequency.

Competition in the market of interior design during the last several years has drastically increased. The consumers of today are very conscious about what the market can offer and therefore they have high demands on the products. It is not only the function of the product that matters but also the design that makes a difference. Companies are becoming more aware of this and as a result they have to find a way to set themselves apart in order to attract customers. This realization has led designers and economists to cooperate in a different way than before.

Booth for operational planning of harvesting and for long term planning, data is today collected manually. Intensive objective field inventories are usually too expensive. To enhance optimisation of timber flow from forest to industry Moore efficient methods for measuring tree stems of standing trees are needed. The performance of terrestrial laser scanners have improved and these could possibly be used within forestry in the future. The objective of this study was to validate how a terrestrial laser scanner could be used to measure stem diameter, and to test how the errors depend on distance from the scanner and tree species. Two plots (one pine and one spruce) were used for this study.