Back in the 1950s Marilyn Monroe and her hourglass shaped body was the aesthetic ideal for how models were to look like. Nowadays, the tide has turned. Research has shown that female models are becoming increasingly taller, narrower and straighter. This trend has occurred despite the fact that both men and women (still) prefer medium sized women with curvy bodies. This essay examines if this trend can be justified from a marketer's perspective.

Risk management is a key competency that is constantly being researched how it can be improved within project management. The risk management process consists of four major steps: identify risks, assess the risks? significance on the project, evaluate and address the key risks and follow up.The majority of companies seem to neglect certain identified risks, and decide not to mitigate if the risk does not cause adverse effects to the business. To counteract undesirable consequences and help organisations to become more effective at managing risks an initial work has been conducted for a risk repository.The project develops a proposal on the design of a risk repository which aim to effectively support a database implementation. The study includes literature studies which resulted in a relational model for database implementation.

Companies of today are facing a development where it is more significant to focus on existing customers since the approach constitute a more cost reducing way, compared to finding new customers. During the last decades the marketing has therefore moved towards a relationship based marketing. Companies emphasize creating long-term relationships with customers, instead of consider the sale as a non-recurrent phenomenon. To engender customer loyalty has been an essential objective in the creation of long-term relationships.In this essay the authors have chosen to do a study which enlighten how companies in the ready-made apparel business produce added value to their brand and through this generate customer loyalty. Through a case study we analyze how Filippa K, Tiger of Sweden and Gant do to maintain value in their brand, in both a business- and customer perspective.

This thesis is the result of the author?s interest in music and electronics, namely the design and manufacturing of a stereo sound system with an active crossover. In short it can be stated that an active crossover has many advantages over its traditional passive counterpart. The active design naturally results in a more complex system comprised of a multiple number of components. This report deals with the theoretical aspects of preamplifiers, crossovers and power amplifiers as well as power supply and control.

It becomes increasingly more important that, as a new buisness, both to be seen and heard in an increasingly harder competition situation where the range of similar products and services increase. It requires a well planned and well thought visual profile to succesfully stand out on the market. To give a good impression, this profile should be both distinct and aesthetically appealing. In the making of a new profile it requires creativity to succesfully think in new directions and to separate from the competition.This practical report presents the production process for a designsolution to the new website Röstförmedlingen (Voice agency), a commission from the production and commercial bureau Bartos media. The task in this project was to create a graphic profile and a lofi-prototype that would represent Röstförmedlingen as a buissness.

Syftet med arbetet är att skapa en bättre förståelse för vad kreativitet och kreativa produkter är. I arbetet utvärderas även en metod för bedömning av kreativiteten i en produkt. Den metod som utvärderas är Creative Product Semantic Scale (CPSS). Det finns många olika definitioner på kreativitet och några tas upp i det här arbetet. För att kreativitet skall uppstå är även omgivningen och kontexten viktig.

This report describes how the process has evolved during the creation of a new web page forthe company Scandinavian Travel Agent DMC. The design methods that have been used aredescribed and also how parts of the webpage have been created by using the design methodresults. Our reflections around design and functionality are explained and how usability hasbeen our main focus during the master thesis. We also describe how it has been to work withan external costumer and how the tasks constantly have changed and been added as theprocess has continued.The background to this work is that AB Scandinavian Travel Agent DMC need to improve theircurrent web page. This to give the clients better needed information about destinations, butalso to stand out in the competitive travel business.

The purpose of this paper is to analyze and map out the cyber culture of the Internet and its all users, identity, design theories and services. How people communicate and how they build up their identities are some of the baselines. I will also discuss the important aspects of Interaction design and how this can be used in a Community for digital storytelling. The Internet, or new media, was founded in the 60?s by some great philosophers (McLuhan, Rheingold, Lambert and more). With influence from their books I will discuss and analyze what kind of media the Internet is and how it can be seen as extensions to our senses, as McLuhan claims.

Transportbranschen kan beskrivas som samhällets blodomlopp och vi är alla beroende av dess tjänster i vårt dagliga liv. Men denna bransch står inför stora utmaningar. Konkurrensen har drivits så långt att vissa aktörer bryter mot lagar och utnyttjar lågavlönad personal. Vilka är konsekvenserna av denna situation? Och vad kan man göra för att vända på denna trend? Sebastian Brännvall har utforskat hur man kan förpacka information så att denna sticker ut och väcker intresse hos en bredare massa.

This report is a documentation of the workflow and the result of a project carried out by twostudents from the Royal Institute of Technology in collaboration with a company. The report isstructured in a chronological order and describes the methods and systems developed in theworkflow. The report shows how the project evolved from a study phase to the various proposals onthe concept solutions.The project aims to develop a systematic way of bonding two different kind of cardboard under fiveminutes. By conducting a general study about glue and its different forms it was possible to obtain abroad knowledge, which helped to choose the right substances to later use in testing on the differentcardboard materials in question. Glues's survey resulted in a list of different substances that wererelevant to the project.

The PhonePages of Sweden is a company that develops software for mobile units, especially cell phones. This thesis treats the development of, and contingencies for, a mobile phone directory, using the limited resources found in a mobile unit. The project was implemented and executed at The PhonePages with the intention of creating a product to sell to a third party.By studying different solutions, their benefits and drawbacks, an abstract picture of the product was constructed. Problems covered include compatibility problems caused by todays platform diversity as well as problems with saving, organizing and presenting data.The main goal was to create a phone directory which does not make external information retrievals. The service should contain both company and personal information, with name and phonenumber.

Problem: The relations between first and second tier suppliers within the automotive industry have changed drastically during recent years. Previously involving the supply of simple components, today the relation involves collaborative product development of complex subsystems. The situation is rather new for the actors, hence there are a number of problems that act as restraints for the collaboration. In order to come to terms with these problems, it is important to determine the underlying causes. Purpose: The purpose of this thesis is to make a survey of the main problems in the collaborative product development between first and second tier suppliers within the Swedish automotive industry.

Detta examensarbete är det avlutande momentet på civilingenjörsutbildningen Ergonomisk design och produktion vid Luleå tekniska universitet. Målet med projektet är att designa en helt ny skotermodell exteriört. Tyngdpunkten i projektet är utseendet men även andra aspekter behandlas, så som ergonomi, materialval och tekniska lösningar. En Internetbaserad enkätundersökning, marknadsundersökning samt systematisk problembehandling ligger till grund för designen av fyra grundkoncept. Dessa undersöks genom strukturerat konceptval samt samråd med uppdragsgivaren.

Syftet med uppsatsen är att bidra till ökad förståelse om samhällskunskapsundervisningens innehåll, genomförande och utformning på gymnasiet där digital teknik används.Fokus i uppsatsen har legat på att genom observationer och intervjuer i tre klasser och med de två lärare som undervisar klasserna få inblickar i hur lärare designar undervisning och hur elevrollen kan förstås när digital teknik används i ämnet samhällskunskap. Till hjälp för att analysera resultatet har analysmodellen Learning Design Sequence och i synnerhet  begreppen lärsekvenser och iscensättning använts. Det senare begreppet syftar på faktorer såsom lärarnas arbetssätt och tillgängliga resurser som präglar en lärsekvens, vilket kan vara elevernas arbete med en uppgift för att nämna ett exempel.Resultatet visar att datorer och Internet ofta i någon form ingår i lärarnas design av undervisningen. Exempelvis har lärarna genomfört genomgångar med hjälp av Powerpointpresentationer samt utformat uppgifter där elever ska använda sig av sina datorer. I elevrollen ingår bland annat att vara dator- och Internetanvändare men också av att anteckna och lyssna.

People working with handling parcels in terminals are often victims of musculoskeletal injuries. This is largely due to the hazardous lifting of too many parcels which are too heavy and unsuitable work postures. The human body?s ability to lift and grasp objects is so outstanding that developing a device with the same capability is very difficult.The goal of the project has been to develop a technical device that will improve the handling of parcels with regard to ergonomics. The area of concern was the lifting of parcels between the conveyor belt and the cargo space of the freight car.