Munksjökajen is an old industrial estate on the western shore of Munksjön in Jönköping. The purpose of this thesis is to develop Munksjökajen in accordance with the program for Jönköping?s future development ? Stadsbyggnadsvisionen ? drawn up by the city council.Munksjökajens relations to the surrounding areas have been investigated as well as the need for public transport and possibilities for commercial, municipal and private businesses to operate in the area.The final proposal has a relatively high degree of preserved industrial buildings. New buildings vary in shape and expression in order to create an interesting and diverse environment. The proximity to the lake adds character to the neighbourhood and the water is accentuated by the integration of it in the area..

Our essay is about alcohol information given to youths in Helsingborg. It is a research to find out how the message is communicated and how it is presented. The purpose of our study is to find out, why inform about alcohol and if it is taken in a preventive aim. To investigate weather there is any talermade information in the community for youths between 12-18 years old. We also want to know if the given information is destined for a special group/groups or is it for young people in general? Our intention is to find out the meaning of prevently information about alcohol and if it is possible to reach a change in attitudes and behaviour.We use a qualitative method and have interviewed twelve persons with different occupations within medical service, local authorities, public and private schools and voluntary organizations..

Bakgrund och problem: Forskare menar att realisering av torrhamnskonceptet kan medföra en rad fördelar, men dessa är spridda på flera aktörer, inklusive privata och offentliga, varför en problematik uppstår kring fördelning av roller, insatser och nytta. Den offentliga och privata sidan måste samarbeta, genom så kallade Public-Private Partnerships (PPP) men motsättande målsättningar kan hindra utvecklingen. Utbudet av forskning och modeller för PPP vid infrastrukturutveckling är inriktad på betydligt större projekt än torrhamns-utveckling, varför applicering av detta inte passar. Behov finns av nya modeller och forskning är trängande.Syfte: Att belysa viktiga aspekter inom samarbeten mellan privata och offentliga aktörer vid utveckling av torrhamnar, genom att teoretiskt och empiriskt undersöka och analysera relationen mellan de båda sidorna. Med hjälp av existerande modeller och resultat från egna fallstudier skapas i två steg en modell för att illustrera hur samarbetet fungerar.Metod: Arbetet genomförs med en hermeneutisk vetenskapssyn och en kvalitativ ansats.

AbstractIn the heart of Paris, you will find Sweden?s only cultural center abroad. Since the early 70?s a wealth of cultural activities has been offered, and every year the center receives more than 100,000 visitors. The center is a branch of the Swedish Institute (Si), a public authority which promotes mutual relationships between Sweden and other countries through culture, education, science and business.

The research done in the field of product completeness/incompleteness is limited. The lack of research causes a knowledge gap in the retailing industry, concerning the actual effects on consumer choice, as well as on the overall store evaluation. This report tests the current theories of the subject, and also further aim to explore the effects of completeness/incompleteness on consumer's product choice. The results display an inconsistent effect on consumer's product choice when the completeness/incompleteness in a grocery store is tested. Some products benefit by being incomplete, while others show no such effect.

   Officially, Sweden has a very low level of corruption and in 2008 topped Transparency International?s list in terms of the perception of a lack of corruption. However, on closer examination it would appear that the Swedish public sector is not as clean as the Transparency International list suggests. What appears to be relatively common and quite widely accepted in Sweden, especially in local government, are conflict of interest situations in which public officials use their position to obtain advantages for themselves, their friends and their colleagues, in particular with respect to public procurement. According to the Swedish constitution, the public administration shall be governed by the principles on legality and objectivity. Grave violations of these principles are deemed illegal and contrary to the penal code provisions relating to bribery, public misconduct and breach of confidentiality.

Uppsatsens titel:Den stora utmaningen ? en fallstudie över vikten av en gemensam värdegrund i ett detaljhandelsföretag Kurs: SMA405 Examensarbete - Magisterkurs Författare:Emma Halvarsson &Agnes Sjögreen Handledare: Örjan Hallgren & Sumi Park Dahlgaard Nycklord: Företagskultur, ledarskap, intern marknadsföring, kommunikation, visioner, värderingar Syfte: Syftet med denna uppsats är att studera och undersöka hur en gemensam värdegrund kan bli en del av företagskulturen. Uppsatsens huvudsakliga frågeställning är: Hur implementeras och sprids visioner och värderingar på ett framgångsrikt sätt i ett detaljhandelsföretag? Metod:Det empiriska materialet samlades in utifrån en kvalitativ undersökningsmetod, med djupintervjuer som huvudsakligt tillvägagångssätt. Med hänsyn till uppsatsens syfte har vi valt att utgå ifrån en hermeneutisk forskningsansats, där tolkning utgör den huvudsakliga forskningsmetoden.

The purpose of this final thesis is to investigate the effects of seasonal changes in the horticulture industry. In this study this includes mainly garden designers, constructors of gardens and parks and horticultural businesses at Österlen. Today the most important issue,both in private and in public environment, is that the winter occupation in this area is not big enough. The consequence of this issue can result in the loss of competence to other industries if educated personnel has to stay employed only over season. The study is trying to identify and rank factors that are contributing to the problem, and propose solutions that means work opportunities for companies in the horticulture industry as well as for their employees, during twelve months of the year..

 A villas price depends on several important factors. By statistical data, a mathematical multiple regression model was modeled. The model has important explanatory variables such as living space, renovation year and standard points has been taken into consideration, in order to assess their impact on the final price for private homes.By using a statistical program,Minitab 16, the final model was selected with eight explanatory variables. The regression for this model explains up to 67.3 % of the variation on the final price.The results showed percentage wise that the standard points had the greatest impact on the price, there after renovation year and then living space..

The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. Thus we wanted to provide both academia and business world with a clear picture to what extent and how businesses use packaging design in their brand-building process. Therefore the aim of our thesis is to provide practitioners and academicians alike with a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix.

Despite narrative advertising being an increasingly popular strategy among brands today, little research has examined the different expressions of repetition variation strategy in comparison to its alternative, argumentative advertising. Still unexplained is whether the appreciation and recognition created from successful storytelling-based commercial campaigns is a result of execution or the format itself. This study aims to investigate four repetition variation strategies, three narratives and one argumentative, to determine which one is the most effective and also which one that generates the highest advertising equity. An experiment was conducted through exposing four groups of Swedish High School students to text-based advertising manuscripts customized after format, where each group was exposed to ads on two separate occasions. The result showed evidence of narrative advertising being easier to comprehend, which according to theory should lead to higher advertising effectiveness.

The purpose of this study is to describe how expatriates at Handelsbanken in France, Hong Kong, China, Russia and Singapore have adapted to the host culture. To illustrate how well they acculturated following seven factors have been chosen: Time, previous international experience, cultural distance, language, work environment, spouse acculturation and met expectations. The study was conducted through interviews with six expatriates and surveys answered by nine expatriates. Our study shows that the expatriates have experienced different lengths for cultural adaptation. The majority of the respondents indicated that it took up to six months before they adapted culturally.

DefinitionerInitial public offering (IPO)Den första försäljningen av ett företags aktier på den publika marknaden.AvnoteringHändelsen då ett börsbolags aktie tas bort från marknaden.Sarbanes-Oxley (SOX)Ett omfattande och för ämnet väl undersökt amerikanskt regelverk.Private Equity (PE)Aktiekapital som inte är börsnoterat, investerare som investerar direkt i privata bolag eller köper ut publika bolag från börsen.International Financial Reporting Standard (IFRS)Internationella regler som styr rapporteringen av olika typer av transaktioner och händelser.Mergers & Acquisitions (M&A)Förvärv och sammanslagningar av bolag.Definitioner hämtade från http://www.nasdaq.com/investing/glossary/.

Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures.Material/Method: Group interviews, literature, electronic sources, Internet sources.Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs.

Den övergripande problematiken vi identifierat är relationen mellan starka varumärkenoch kundlojalitet i företag med flera olika produktvarumärken. Syftet med denna uppsats är att förstå om och hur företag med paraplyvarumärkesstrategier kan skapa och bibehålla lojala kunder. Vi vill överföra det övergripande teoretiska resonemanget inom varumärkesstrategi och inom lojalitetsstrategi på företag med paraplyvarumärkesstrategier. Varumärket Axfood är ett exempel på ett företag som har flera olika produktvarumärken (Hemköp, Willy:s, Willy:s hemma med flera). Vi har vid genomförandet av studien valt att använda oss av Axfood som studieobjekt.