This essay aims to investigate how Swedish Public Libraries market their activities in video games for youths. It also highlights how the library, on the basis of the unique opportunities of the video game medium, can develop this marketing to build a relationship with youths. The empiric evidence is based on a survey of answers given by 30 librarians responsible for video game collections, and qualitative telephone interviews with three of them. The essay?s theoretical framework is based on Philip Kotler and his co-authors? marketing theory which consists of five stages: Marketing research, segmentation, marketing mix, implementation and development.

The main focal point of this study is about public libraries and its possible roles in today's society. Going from having had a clear educational orientation, public libraries has with time amassed several other roles, which all need to relate to the swedish law regarding libraries and other governing documents, as well as business plans. This thesis focus on a qualitative investigation, which was conducted through in-depth interviews with librarians and other staff at a public library in Stockholm, named bibliotek Plattan, to ascertain the prevailing opinions within this facility about the role of libraries and librarians. The choice of examine this particular library was based on the fact that bibliotek Plattan differs from the public library in general and only offers material for adults. Their collection of litterature is primarily based on fiction novels.

This master?s thesis deals with problems and opportunities when it comes to cooperation between compulsory schools, upper secondary schools, school libraries and public libraries on Gotland. The goal of this thesis is to investigate which ideas exist among public librarians, school librarians and headmasters when it comes to taking responsibility for the students? information literacy, basic library knowledge and passion for books. It also examines some of the problems they meet when trying to work together around these tasks.

The purpose of this thesis is to explore the situation for ebooksin Swedish public libraries. The background is anincreasing lending of e-books in public libraries, with anacquisition model formed when e-books were more of anexperiment in a few libraries. The debate has escalated in therecent years and in this thesis I aim to investigate thelibraries? experience with e-books and the current pricemodel. The empirical material comes from interviews witheight head of public libraries in the Västra Götaland region.As theoretical background, I have used Michael Buckland?sfour roles of collections and price models from Lee andBoyle.My results show ambivalence with the price model.

My purpose with the study is to investigate if it is possible to argue in favor of organizing public libraries according to the client based theory. To create a base to argue from I have studied UFO, a department focused on young adults at the age between 15 and 25 at the public library of Malmö. This case study, performed by investigating the documentation of UFO as well as conducting an interview with the project leader, is the base from which I then can argue for or against the idea of organizing public libraries according to the client based theory. Public libraries should always reflect the communities they serve. This challenges the staff of different libraries in different regions to arrange their organizations accordingly to their local population and to be flexible enough to follow the changes of this population.

In the digital era, new services have entered the public libraries, like seeking information on the Internet, in databases, newspapers online etc. But many citizens do not know that these services exist. The libraries have a democratic responsibility to inform about them. In the county of Östergötland a project started in 2001 where libraries in five small municipalities built websites in which they present all their electronic services available. One of the aims was with the help of different kinds of marketing to reach special groups of people, like adult students, small companies and politicians.

The aim of this masters thesis is to examine how some childrens librarians in public libraries reason about Wahlströms series books. During the 1970s, there was a discussion about the series books, and the general meaning was, among other things, that the books should not be available at libraries. Therefore, we also want to study if the arguments for and against the series books presented today are any different than those presented in the 1970s. For this examination, two methods have been used. We have done qualitative interviews with nine childrens librarians, and in order to find the arguments presented in the 1970s, we have studied the literature regarding the mentioned discussion.

The purpose of this thesis is to investigate the function of the museum library. The methodused consisted partly of literary studies, and partly of field investigations, conducted mainlyin the form of interviews.Two different sets of field studies have been conducted. The first one is an investigation ofthe museum libraries in Goteborg. After a preliminary study, three of these have been selectedfor further investigation. These are the libraries of Göteborgs Konstmuseum, GöteborgsStadsmuseum and Röhsska museet.

In the last few years there has been an ongoing debate concerning the methods of assessing the quality of public libraries and their services. This study investigates the opinions and needs of the users at four different public libraries in Malm : the local libraries in Bellevueg rden, Limhamn, and Kirseberg, and the main library in central Malm . The purpose was to find out whether different user groups display different patterns in their library use and, in addition, to identify what library services they prefer. The data were collected through interviews with users and librarians, and by means of a user survey ccarried out at the four libraries. The results indicate that certain differences in the usage patterns do exist between the main library and the local libraries.

The purpose of this essay is to examine how public libraries work with children's books, in other languages thanSwedish, regarding acquisitions. The purpose is also to describe what the libraries assignments are in regard tochildren with non-Swedish backgrounds. This is then put in a relation to the libraries democratic assignment.The main questions are: What are the libraries' assignments, as described in the libraries regulations? How do thelibraries work to fulfil their assignments?To answer these questions a survey in two parts has been carried out. The first is a study of the libraries'regulations, and various handbooks that serve as an inspiration for librarians.

TitleFactors for success : a study of school libraries at compulsory schools and how to integrate them in the educationAbstractThis Master's thesis aims to identify success factors for the integration of school libraries in the education. The search for factors are concentrated to three areas: control documents for the school and school library, the Principal and organisation and the collaboration of librarians and teachers.The method consists of three parts: a documetary study, a questionnaire survey and interviews. The documentary study aimed to reveal how concrete control documents for schools and school libraries are concerning pupils' information literacy and school libraries. The questionnaire survey gave a general view of the situation of school libraries in Skåne and to help identify two suitable objects for closer examination. Gunnesboskolan and Rönnowskolan were chosen, and the principals, the school librarians and teachers representing different subjects were interviewed.Our results indicate that there are important factors in all three areas examined.

The aim of this essay is to try to find the differences and similarities of two public librariesin the town of Kristinehamn and the rural community of Vara during the year 1994. Especiallyinteresting was if the different political traditions of the two communities -left wing majorityin Kristinehamn and right wing in Vara- have influenced the forming of the public libraries.The comparison contains accounts from the annual reports produced by the libraries between1987 and 1994, a more thorough study of the activities and interviews with decision makers in1994. The interview with the decision makers indicates that there is a distinct difference betweenthe librarians and the rest of the informants, this distinction shows, that in a tight budgetsituation the librarians prefer not to cut down on staff while the other informants actuallyfavour to make cuts on the procedures handled by the librarians. The general opinionthough, is that they all agree that the role of the public libraries is to defend democratic rights.The final conclusion is that the material of this essay supports the opinion that the idea ofpublic libraries is stronger than the political differences in Vara and Kristinehamn..

Swedish libraries are currently discussing andimplementing the classification system Dewey (DDC).Most libraries in Sweden have used the Swedishclassification system SAB until recently. In 2008 TheRoyal Library of Sweden (KB) decided to switch fromSAB to DDC. Many academic libraries chose to followKB?s example and by January 2011 a switch was made atKB and at many academic libraries.The aim of this master thesis is to examine and analysethe library sector?s discussion that occurred before andduring the Swedish switch from SAB to DDC. The mainquestion asked is; What is being discussed about Dewey2010-2011 and in what manner? To organize and anlysethis discussion discourse analysis is used.

The purpose of the present thesis is to investigate the interaction between the branches in the different villages and its users and the importance of the branches for democracy. To illustrate these points, I have focused on Högsby municipality, a local council in Kalmar county. Högsby municipality is of particular interest in this connection, since all seven of the branches have been closed recently; only the main library remains. Moreover, three of the closed branches were, in 2005, taken over by citizen organizations local to the part of Högsby municipality where the libraries were located. The specific issues that were addressed were:- What needs were satisfied by the local libraries in Högsby council and is it possible to satisfy these needs in other ways and then, how?- Does the absence of a local library affect democracy?Interviews were performed.

The aim of this study is to examine how work at music departments in public libraries has changed with time. To analyze this, the role of music libraries as well as music library users, selection, holdings, acquisition and technological development have been examined. The examined data consists of qualitative interviews with music librarians and library assistants at public libraries in Sweden. To get a time perspective, handbooks and articles about music departments in libraries have also been analyzed.This study emanates from Sanna Talja?s discourse analysis of music libraries in Finland.