In 2009 transgendered persons were included in the Swedish law against discrimination. Prior to the inclusion a commission made an investigation of the necessity of such change in the law and how it could be designed. This essay focuses on the discourses regarding gender that appear in the law and the report written by the commission. Using theories by Judith Butler and discourse analysis inspired by Norman Fairclough it identifies two main discourses regarding gender: a two gender discourse and a queer discourse. The two discourses meet in the studied material in an antagonistic way, a conflict that is solved by separating the two and making one part of the law focus on gender and one on transgender.

 The aim of this paper was to investigate how many students studying Swesdish as a foreign language, at secondary school level, in Tierps kommun, that have dropped out and their reasons for doing so. The reason for this is the report from Skolverket, stating that the rate of drop outs at this level is very high. To investigate this, a quantitative method was used. A questionnaire was sent out to all the students that dropped out 2005-2008. The result showed that the two main reasons for leaving their studies were that the individuals had found a job or thought the studies were too hard. The research also showed that the majority of the students had not been in contact with Career counseller prior to ending their studies. We came to the conclusion that there might be a need for developing the teaching and to work out routines for guidance at drop out situations.

Many scientists agree that phytoestrogens could have an effect on the reproduction of an animal. The question is now why and what mechanisms that play an important role. This paper has been focusing on the estrus behavior of gilts by use of a behavioral study. Some of the gilts were given additional feed with the phytoestrogen genistein which commonly occurs in the feed as a part of soybean products. Blood samples were collected and analyzed for progesterone and estradiol concentrations.

The Swedish Armed Forces have undergone a significant change where we have gone from recruitment through duty and replaced it with a voluntary based defence. Across Europe, countries that have undergone the same type of change demonstrate change in the quality of those recruited. The focus in this paper is how recruitment quality looks in Sweden after three years of volunteer based defence and if officers at P7 can see a change in quality on those recruited. This work aims to investigate whether soldier quality has changed from conscription recruited to voluntary recruited soldiers. The question that the work tries to answer is whether one can see a change in quality in soldiers and in that case how.The result can be summarized as one begins to see a change in recruiting quality but it is not something that is visible at the regiments.

PurposeThe purpose of this paper is to assess whether the overreaction found in ?Does the Stock Market Overreact?? by DeBondt and Thaler still persists today, and by equivalence test if a trading strategy based upon these assumptions would generate abnormal returns. MethodThe research has been carried out by studies of the stocks that for a prior period of one year has over or underperformed their benchmark. The stocks used in my study are all part of S&P500 index, and the period of study runs from three to five overlapping years over the last twenty years. ResultsMy tests indicate that the type of overreaction proposed by DeBondt & Thaler still is present, at least considering the stocks that during the formation period were winners..

The purpose of this thesis is to increase the understanding on how market leading pharmaceutical companies in Sweden limit the market share decrease when these companies patent expires. In order to respond to the purpose, two research questions have been asked: how do pharmaceutical companies deal with market strategies prior to the expiration of a patent: and how the market strategies is used when a patent has expired and as a consequence, generics entered the market. A case study was implemented based on two interviews with a brand manager and a therapy area manager within the company Pfizer AB in Sweden. The results suggest that pharmaceutical companies implement strategies in numerous ways which differs substantially from the theories, this having to do with Swedish legislation. The main aim with the execution of the strategy, before and after patent expiration is not to limit a decrease in market share hence, rather to retain the pharmaceutical companies strong brand image.

The purpose of this thesis is to get a better understanding of consumers? perception and knowledge of Fair Trade and Fair Trade products in Sweden. Literature was reviewed before the empirical research was conducted. A quantitative method, in form of a questionnaire survey, has been used. We have entered different areas related to our topic.

This paper has it?s starting point in the midst of the debate concerning behaviour in socialmedia. Prior research has primarily been concerned with the role and responsibility of theuser while technology has been viewed as morally neutral. The base of the study isdiscourse analysis and a discursive psychology perspective is used to compare texts onTwitter and Facebook that were published during the events of the Boston bombings.The aim is to examine how platform users construct reality, groups and identities andwhat consequences those constructions bring. An interpretation of why the discourse ofTwitter and Facebook differ is grounded in aspects of design, which have been identifiedas having an influence on behaviour.

In this paper, we examine the attitudes of 16- to 19-year olds towards stealth viral marketing in the form of videos posted on websites such as Youtube. Apart from their general attitudes towards the phenomenon, we were also concerned with their views on the ethics involved in this marketing method and how this affects their view on the companies behind the advertising. To accomplish this, we administered a survey to a sample chosen by convenience. Using the Persuasion Knowledge Model and prior research on the subject, we then analyzed the gathered data and reached the conclusion that the respondents in our sample were mainly positive towards stealth viral marketing in this particular form, that they generally did not consider it unethical and that even though most considered the companies to be responsible for such videos, teenagers were not likely to take negative actions against them if they found out that a video that they had seen was in fact a stealth viral video..

The purpose with this study was to investigate the rules and norms there is in a prison. The rules in a meaning of the one that the prison have that the interns must follow and the norms and values. This study is from an outside perspective, which is in this case between the prison warders and the interns and the relation between the interns. The essay is based on nine interviews with prison warders from four different prisons in south of Sweden. Habermas theory about systems and lifeworld and prior research by Donald Clemmer and Ricard Nilssons B-essay in law of sociology is used to support the results.

The Swedish telecommunication market was prior to the official deregulation 1975 characterized by Telia?s former monopoly position. This thesis studies how the deregulation of the market, and the thereby increasing competition, has affected Telia and how it has influenced Telia?s marketing strategies.The theoretical framework, from which the conclusions will be made, is a combination of the theory about strategic learning behaviours by Slater et al, and Grönroos? theory about a marketing continuum. The empirical work material is the result from two interviews with former key figures at Telia, and a briefing of Telia?s annual report between the years 1993 and 2006.Research findings indicate that Telia has gone from being product oriented with a strong technical focus, to becoming gradually more market oriented with competition orientation but foremost customer orientation as their most distinguished learning behaviours.

The purpose of this paper is to explore how practicing teachers have included their education in their teaching profession. The five teachers who were interviewed expressed that they lack experience in dealing with administrative issues, conflict management, parental contact and how to manage stress. There has been prior research on how teachers perceive their everyday working lives. Those results showed that teachers are becoming stressed by not knowing how to handle certain situations.My results showed that the teachers were to busy so they created their own methods on how to deal with phenomena that the education have not treated or discussed. The interviews were analyzed with the help of two constructivist concept, authenticity and activity .Authenticity focuses on knowledge is created and constructed by everyday situations.

Prior studies have shown that earnings management can be used either to inform or to mislead investors about the future performance of a company. However, few studies have examined the impact of earnings management on forecasting return on equity (ROE). The aim of this thesis is to investigate whether the ability to forecast next year's ROE is improved when taking earnings management, measured as discretionary accruals, into account. This is examined by comparing a forecast model that takes the magnitude of discretionary accruals into consideration with a model that does not. The study is based on companies that were listed on the Stockholm Stock Exchange during 2002-2012.

We have performed a case study on Acne Jeans, a creative Swedish fashion company, which initiated a cooperation with the Swedish venture capital firm Öresund. The aim of our paper was to examine what motivates a venture capital firm to transform the management control system of a creative company, into a more formal system of control. Main results: Öresund did not have an excessive impact on the management control system of Acne Jeans, due to three main reasons. First of all, Acne Jeans had a satisfactory management control system prior to the cooperation. Furthermore, the relationship between the two parties was characterized by mutual trust.

Prior research in human bird relations is relatively small and discussion about bird ecology in relation to humans is largely not discussed. The study means to understand how a difference in usage of birds and symbolization of a bird occurs. This will be answered through analysis of two bird species. The study uses three different sources of material to conclude its answers. The sources are graves with bones of predatory birds, material culture representing bird motifs and historical sources discussing mythology.