Sök:

Sökresultat:

129 Uppsatser om Priming of defense - Sida 3 av 9

Gustav Vasa-monumentet i Gävle : en historiebruksanalys

On the 12:th of April 2011, the Swedish tabloid magazine Expressen publishes a story, claiming that Ola Lindholm, presenter of critically acclaimed TV-show ?Wild Kids? has been suspected and apprehended on cocaine allegations. The serious allegation called for Ola Lindholm to defend himself against the allegations. His only public response was a blog-post where he claimed his innocence, albeit with some reservations.  The purpose of this paper is to analyze Lindholm?s rhetorical defense.

Flås, svett och inkongruens - En studie om effekterna av träning och tematisk inkongruens på annonser

Previous research about contextual effects on advertising has mainly focused on the editorial context, while advertisements' broader context has been overlooked. This paper aims to take a broader perspective on advertisement context. Its purpose is to get an understanding on how physical exercise influence the effectiveness of print advertisements, and furthermore to look at the effects of thematic incongruence between ad and the physical environment. We hypothesize that physical exercise increase ad effectiveness through affective priming and that thematic incongruence is beneficial for ads' effectiveness, especially after training when awareness about the environment is higher. A 2×2 experiment was conducted in a gym, where each respondent was exposed to either an incongruent or less incongruent ad, before or after physical exercise.

Medium för makteliten : Hur yrkesrollerna och könsfördelningen förändrats på DN Debatt sedan 1985

Debattsidan i Dagens Nyheter har sedan 1980-talet varit en av Sveriges viktigaste opinionsbildare, och den fyller en värdefull funktion för fri åsiktsbildning i en väl fungerande demokrati. Denna studie fokuserar på hur debattsidan förändrats under de senaste 25 åren med utgångspunkt i kön (vem får oftast komma till tals på debattsidan, kvinnor eller män? ? och hur har könsfördelningen utvecklats sedan 1980- talet?) och roll (exempelvis politiker, chefer och forskare).Vi har gjort en kvantitativ undersökning med början första helåret som DN Debatt hade en egen sida i tidningen, 1985, fram till 2010. Med hjälp av konstruerade veckor har sju dagar per år slumpmässigt valts ut.Resultaten visar att av våra författare (n = 498) är 75,3 procent av de undersökta författarna män, och 24,7 procent är kvinnor. Skillnaden mellan kvinnor och män minskar.

Eminens eller inkompetens : En studie om taktisk kompetens

Syftet med uppsatsen är att öka förståelsen för taktisk kompetens som omhändertar den inneboende komplexiteten i militär verksamhet. Problemet häri är att kompetens kan anses vara något sällsynt och att inkompetens snarare är normalbilden.Uppsatsen tar sig an detta arbete genom att operationalisera Bertil Rolfs teorier om militär kompetens och Stephen Biddles teori om the Modern System. Ur detta teoretiska utblicksblicksfönster utfaller ett analysfilter bestående av kategorierna praktisk kunskap, professionell kunskap, regler och praktik inom institutioner och traditioner. Huruvida dessa kan utgöra en grund för förståelsen av taktisk kompetens analyseras därefter med stöd av Israel Defense Forces taktiska prestationer under det andra Libanonkriget 2006.Resultatet är att taktisk kompetens är möjlig att förstå utifrån förutsättningarna att hantera den föränderliga helheten. Taktisk kompetens handlar om de organisatoriska villkoren att kritiskt granska och reflektera över rådande förhållanden och förutsättningarna för att åstadkomma förändring och utveckling.

Svenskt utrikespolitiskt beslutsfattande : Flernivåanalys av Sveriges beslut att bli en del av den europeiska säkerhets- och försvarspolitiken (ESFP).

In 1998 Sweden accepted the Treaty of Amsterdam which contained a development of the common foreign and security policy (CFSP) towards a European security and defense policy (ESDP). This thesis aims at studying the decision making process behind the Swedish foreign policy decision to further develop its security policy within the European Union. The purpose is to explain which factors and conditions that did affect and influence the Swedish foreign policy decision. The research applies foreign policy analysis, a theoretical perspective that analyzes both domestic and international conditions using different levels of analysis. The research methods being used has been qualitative as well as quantitative, complemented by interviews, since the research is a process tracing case study.The thesis conclusion is that the Swedish decision is explained by several factors.

Skyddsrum och kärnvapen : En diskursanalys av 1950- och 1960-talets försvars- och civilförsvarsdebatt i svensk press

Shelters and Nuclear weaponsA discourse analysis of the Swedish defense and civil defense debate during the Cold warSweden during the Cold War set into motion one of the world?slargest civil defense policies at the time, second only to neutral Switzerland. The governments expenditure was far greater per capita than both that of USA and Soviet Union and included massive evacuation plans for Stockholm and other large cities in Sweden, with the hopeful expectation to bring down the amount of people in each of them to 15000 in case of a foreign hostile nuclear attack. The policies included construction of shelters with room for 2,5 million of about 7 million citizens in total at the time along with gasmasks for the whole population. Not only this, Sweden was considered one of the biggest military powers of that time in relation to its size and population.

Apologia i offentligheten : En studie av Ola Lindholms retoriska försvar mot Expressens kokainanklagelser

On the 12:th of April 2011, the Swedish tabloid magazine Expressen publishes a story, claiming that Ola Lindholm, presenter of critically acclaimed TV-show ?Wild Kids? has been suspected and apprehended on cocaine allegations. The serious allegation called for Ola Lindholm to defend himself against the allegations. His only public response was a blog-post where he claimed his innocence, albeit with some reservations.  The purpose of this paper is to analyze Lindholm?s rhetorical defense.

Uba?tar pa? djupdyk i svensk media : En kvalitativ textanalys av framsta?llningen av uba?tskra?nkningen i Stockholms ska?rga?rd a?r 2014 i svensk media.

The 17th October 2014 the Swedish Armed Forces (SwAF) introduced an intelligence operation in Stockholm archipelago after receiving credible observations regarding illegal underwater activities. Following the data collection and associated analysis it could be stated with certainty that a foreign submarine had violated the Swedish territorial waters. Media depend on SwAF to provide them with accurate information due to the confidentiality in these matters and the general area of investigation is therefore how the actions of the Swedish Armed Forces, in the submarine incident 2014, were portrayed in the Swedish media. Newspapers and blogs of defense policy represent the media and the thesis is based on the theories constructed by Graham Allison, the rational actor, organizational behavior and governmental politics. Furthermore, it is relevant to examine if there are any similarities or differences in how the submarine incident is illustrated, and what may be the reason for any possible occurrences.

Ubåtar på djupdyk i svensk media : En kvalitativ textanalys av framsta?llningen av uba?tskra?nkningen i Stockholms ska?rga?rd a?r 2014 i svensk media.

The 17th October 2014 the Swedish Armed Forces (SwAF) introduced an intelligence operation in Stockholm archipelago after receiving credible observations regarding illegal underwater activities. Following the data collection and associated analysis it could be stated with certainty that a foreign submarine had violated the Swedish territorial waters. Media depend on SwAF to provide them with accurate information due to the confidentiality in these matters and the general area of investigation is therefore how the actions of the Swedish Armed Forces, in the submarine incident 2014, were portrayed in the Swedish media. Newspapers and blogs of defense policy represent the media and the thesis is based on the theories constructed by Graham Allison, the rational actor, organizational behavior and governmental politics. Furthermore, it is relevant to examine if there are any similarities or differences in how the submarine incident is illustrated, and what may be the reason for any possible occurrences.

Från neutralitet till öppenhet? : En studie av säkerhetspolitikens utveckling i Sverige efter kalla krigets slut

Abstract  Title: Från neutralitet till öppenhet? ? En studie av säkerhetspolitikens utveckling i Sverige efter kalla krigets slutAuthor: Jens KindhSupervisor: Patric LindgrenLinnaeus UniversityDepartment of Political ScienceSpring term 2012 When the Cold War ended, a new security situation was unfolded in Sweden. The purpose of this thesis is to describe and compare how the Swedish security policy is organized and how it has changed since the Cold War ended. To do that, I?m going to try answer the following questions:How is the Swedish security policy organized?What defence resolutions have affected the Swedish security policy after the Cold War ended?How has different political actions made its impact on the Swedish security policy after the Cold War ended?My theory is to try explain how the Swedish security policy has changed after the Cold War through a realism security perspective called traditional security, which refers to a realistic construct of the states security policy.

Vardagsmat eller domedag? Marknadsföring av ekologiska varor genom svaga och starka rädslor

In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.

Hur väljer medierna att gestalta Sverigedemokraterna? : En analys av mediernas makt i några svenska tidningars webbupplagor

ABSTRACT:Uppsatsens syfte är att studera manlighetskonstruktionen i två pjäser av Eugene O´Neill: The Iceman Cometh och Long Day´s Journey Into Night. Detta genom att undersöka vilka mottyper till den normativa manligheten som förekommer i pjäsen, i vilken grad männen i pjäserna har behov av en homosocial arena för att få sin manlighet bekräftad och om kvinnan har någon roll att spela i maskulinitetsskapandet.I The Iceman Cometh är den tydligaste mottypen alkoholisten. Denne är en man som gett upp i kampen om att uppnå statusen av en ?self-made man?. Exempel på en konkurrerande manlighetsbild finns i de karaktärer som har ett förflutet inom den amerikanska anarkiströrelsen.

Blood compatibility of biomaterials made of recombinant spider silk

Native spider silk is an attractive lightweight natural polymeric material with a unique combination of strength, extendibility and flexibility. Synthetic, recombinant spider silk is an attractive biomaterial with several possible fields of application. When a foreign material is introduced to blood, this can for example cause unwanted coagulation and complement activation. The aim of this study was to investigate if coatings of heparin or albumin could improve the blood compatibility of films of recombinant spider silk and to develop an initial method to do so. Hypothetically, objects like pacemakers, stents and dental implants could be covered with spider silk films of high blood compatibility to reduce potentially harmful foreign body reactions caused by the immune defense. Increased blood compatibility would likely lead to improvements for both the individual patients and the society thanks to reduced load on healthcare institutions. Our objective was to assess the blood compatibility of both functionalized and non-functionalized recombinant spider silk by evaluating coagulation and activation of the complement system of the immune defense. Coagulation was evaluated visually on glass slides and complement activation was analyzed by measuring the concentration of the complement system mediator C3a in blood samples that had been exposed to the different materials. This study introduces a non-toxic and easy performed method of improving the blood compatibility of recombinant spider silk films by adding a heparin coating. Heparin coated surfaces had statistically significantly higher blood compatibility than uncoated surfaces. The effects of albumin coating of films were less clear compared to the results of heparin coated films. Complement activation could not be evaluated because of high activation in all samples prior contact with the materials that were included in the study..

Kvinnor minns ansikten bättre än män

Att känna igen och komma ihåg andras ansikten är en viktig förmåga hos människan. Forskning har visat att kvinnor generellt kommer ihåg fler ansikten än män och särskilt bra är kvinnor på att minnas andra kvinnors ansikten. Syftet med den här studien var att undersöka om priming av kön skulle påverka mäns och kvinnors ansiktsigenkänningsförmåga för androgyna bilder. I undersökningen medverkade 161 personer (93 kvinnor och 68 män) mellan 18 och 19 år och resultatet visade att kvinnor generellt presterade bättre när det gällde att minnas olika ansikten. Resultatet ger stöd åt tidigare forskning samt upphov till nya frågeställningar, som till exempel om skillnaderna är åldersrelaterade eller om kvinnor har ett större intresse för ansikten?.

MEDIER, POLITIK & JÄRNRÖR : En studie av fem olika nättidningars skildring av Sverigedemokraternas Järnrörsskandal

Syftet med studien är att studera medierapporteringen avSverigedemokraterna i samband med Järnrörsskandalen med hjälp avgestaltnings- och primingteorin. Materialet bestod av artiklar från Svenska Dagbladet, Expressen, Aftonbladet, Dagens Nyheter och Fria Tider. Materialet analyserades både kvantitativt och kvalitativt.Våra analyser från denna studie visar hur informationsflödet sprids mellan tidningarna och hur de med hjälp av ett gemensamt underlag har konstruerat händelsen. Samtliga tidningar gör sin egen tolkning av Järnrörsskandalen med hjälp av individuella källor och perspektiv. Expressens gestaltning av avslöjandet ifrågasätts aldrig utan godtas i samtliga tidningar som vi tittat på..

<- Föregående sida 3 Nästa sida ->